Proper Cornish is a well-established, proudly Cornish business based in Bodmin, specialising in high-quality pasties and pastry products enjoyed by customers across the UK. Founded in 1988, we employ around 300 colleagues and generate an annual turnover of approximately £37 million, combining traditional craftsmanship with modern food manufacturing.
As part of a growing group, we have recently joined IDAK (IDAK Food Group AG | IDAK) and benefit from the backing of a major private equity organisation, providing long-term investment, stability and support.
We are entering an exciting phase of growth and are looking for a commercially minded Marketing Manager to help drive the next chapter of the Proper Cornish brand.
We’re looking for an experienced and ambitious Marketing Manager to lead brand and product marketing across Proper Cornish.
This is a hands-on role responsible for increasing awareness of the Proper Cornish brand, supporting the commercial team to drive growth, and delivering marketing activity that strengthens customer relationships and creates demand across multiple channels.
You’ll lead a small team at the Bodmin site, consisting of a Marketing Assistant and a Senior Graphic Designer, while working closely with Sales, NPD and the leadership team to bring campaigns, launches and customer initiatives to life.
This role would suit someone who combines strategic thinking with strong executional delivery and enjoys working in a fast-paced FMCG or food manufacturing environment.
Hours of work: 37.5 hours per week
Days of work: Monday to Friday
Location: Based at our Bodmin site, with flexibility for hybrid working
Salary: Competitive, depending on experience and qualifications
Bonus: Performance-related bonus scheme
Brand & Marketing Strategy
Develop and deliver the overall marketing strategy for Proper Cornish
Build awareness and visibility of the Proper Cornish brand across target sectors
Ensure brand consistency across all channels and customer touchpoints
Position Proper Cornish as an innovative market leader within savoury food-to-go
Commercial Support
Partner closely with the commercial team to support customer growth and sales opportunities
Create compelling sales and marketing materials to support pitches, presentations and launches
Develop campaigns and activations that drive product awareness and customer engagement
Support key account activity with tailored marketing initiatives
Product & Campaign Management
Lead the planning and execution of product launches and seasonal campaigns
Work collaboratively with NPD to bring new products to market effectively
Manage exhibitions, trade shows and industry events
Oversee content creation across digital, print, social and trade communications
Digital & Content
Manage website content, social media activity and email communications
Drive engaging B2B content and storytelling that showcases products, innovation and heritage
Monitor marketing performance and recommend improvements based on insight and data
Team Leadership
Reporting into the UK Group Chief Commercial Officer, Chris Giddings, who is based in Bristol at our sister company Cakesmiths - Wholesale Cakes for Coffee Shops.
Lead, mentor and develop the Marketing Assistant and Senior Graphic Designer
Manage external agencies and suppliers where required
Create a collaborative, creative and commercially focused marketing function
Budget & Performance
Manage the marketing budget effectively
Track campaign effectiveness and ROI
Report on brand, campaign and commercial performance to leadership
What We’re Looking For
Proven experience in a marketing role, ideally within FMCG, food manufacturing or foodservice
Strong brand marketing and campaign management experience
Commercially minded with the ability to support sales growth through marketing activity
Experience managing, supporting and developing a small team
Excellent communication and stakeholder management skills
Strong project management and organisational capability
Comfortable balancing strategic planning with hands-on delivery
Experience across digital marketing, content and trade marketing
Passion for food brands and customer and market trends
Desirable
Experience within bakery, savoury, chilled or food-to-go categories
Trade marketing or B2B foodservice experience
Experience working with retail or hospitality customers
Knowledge of packaging, POS and exhibition marketing
Join a respected and growing food brand with strong heritage
Opportunity to shape and elevate a well-loved UK brand
Lead impactful marketing initiatives with visible commercial influence
Work within a collaborative and ambitious team environment
Even Better Bits! (Proper Perks)
Company‑funded Health Cash Plan
Death in Service plan
Employee Assistance Programme (24/7 helpline)
Mental Health First Aiders
Free use of spa & golf facilities in St Austell
Excellent career development opportunities
Employment anniversary cash awards
£500 colleague referral bonuses
Subsidised staff canteen
Free pasties and pastries every day
Huge discounts on pasties, pastries, cakes, and tarts
Weekly free fruit
Birthday voucher for the canteen
Regular staff BBQs
Monthly colleague treats
Christmas celebrations and goodies
Local business discounts
Strong internal communication and colleague engagement initiatives
If you’re a senior marketing professional with a positive, can-do attitude and want to be part of a friendly, growing business where you can make a real impact, we’d love to hear from you.
Closing Date: 31 August 2026
Please note this vacancy may close early if we receive a high number of applications, so early submission is encouraged.
