ABOUT
Formed in 2008, operating across 70+ markets, CROWD.DNA brings together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world's most exciting brands.
Our values are tangible and connect with every member of the Crowd DNA team, regardless of their role or how long they've been with us. We believe they reflect how we wish to work with each other and with our clients and contributors.
Simple Is Always Best: that's it, avoid the temptation to overcomplicate.
Better Blended: we're not lone wolves, we work fluidly between ideas, specialisms, methods - and agencies.
Make It Count: we show up for our work, for our clients, and, most importantly, for each other.
We believe fully in the power of our work to fuel our clients with the evidence, inspiration and recommendation they need to grow and prosper.
POSITION
The Culture Residence is a carefully designed six-month programme that brings rigour, quality and inspiration to those seeking experience in cultural insight and strategy work.
Shaped from observations, conversations and an ambition to meet with contemporary needs, the Culture Residence comes in four stages:
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Culture Relevance: immersion in Crowd DNA's training modules on what we mean by culture, how it manifests and why it matters to brands
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How We Work with Culture: exploring the methods and frameworks that we use at Crowd DNA to get close to culture and then to derive strategic meaning from it
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Practical Application: theory's all good, but you learn so much from getting involved; as a Culture Resident you'll get to work (in a meaningful fashion) on a number of projects, and at various point along the timeline
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Culture Wrap: we don't just wave you away with a thank you card. We want you to leave the Culture Residence primed and excited for what's next.
In fact, we don't necessarily want you to leave us. We offer permanent roles to circa 25% of those who come on board for an internship at Crowd DNA. And even when we're not able to offer this, the vast majority of those who spend time with us end up some place very exciting, in fields such as insight, advertising, media and beyond.
No intern is left just making coffee at Crowd DNA. We encourage cultural curiosity and the opportunity to experience myriad aspects of our work. Importantly, we also hope to imprint on those who join us the importance of adaptability in the future workplace.
Our internships pay up to £25500 pro rata, and we're committed to offering an inclusive and exciting place to work.
REQUIREMENTS
We're not asking for CVs, and we absolutely do not require you to come to the Culture Residence armed with a degree (though they're of course good, too!), nor to be the loudest person in the room. But we do expect to see evidence that, in your own way, you have an active interest in culture and brands, and where they intersect (we can teach you the insight and strategy bits).
So, what do we need from you?
All we'd like you to do is prepare your answers to the following questions, send these through and then be ready to talk through them.
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What is it that interested you about this internship?
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Talk about an area of culture you feel passionate about and tell us why
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What are you looking to get from this internship?
TESTEMONIALS
Here's some feedback from some of our former Culture Residents
"On my first day of the Culture Residence, I was out on the streets interviewing young athletes. It's a real crash course in the world of insight and strategy, and Crowd is the sort of place where you can put your hand up for anything and get involved. As someone who had a real interest in culture, but no idea of what sort of career that could give me, the Culture Residence was a great launchpad"
"On my first day, everyone was friendly, open and super smart. I got stuck in and started working with some huge brands from the get-go. In my first month, I worked on an online community, conducted interviews and even went on fieldwork. I was completely trusted, and that's what I liked about the internship: I wasn't treated like an intern at all. I was part of the team."
"I wasn't made to feel like an intern at all during my internship at Crowd, I felt a lot of trust from the other team members and got stuck into lots of different tasks from day one. Everyone is really nice and supportive and there's a great team spirit."
"Interning at Crowd was a really fun and rewarding experience. Over the course of the internship, I was able to try out loads of different skills. I gained hands-on experience of the different research methods and how they inform cultural strategy. After my internship, I moved into the Crowd Numbers team as an executive."
DISCLOSURE
STRAT7 is an Equal Opportunity Employer and our employees are people with different strengths, experiences and backgrounds, who share a passion for research. Our commitment to inclusivity is not just about race and gender identity, but also age, disability status, sexual orientation, religion and many other parts of one's identity. All of our employee's points of view are key to our success, and inclusion is everyone's responsibility.
