Viral Automotive Content Lead.
About JNJ
JNJ is a premium automotive detailing and paint protection studio based in Halesowen, Birmingham.
We specialise in paint protection film, stealth PPF transformations, ceramic coatings, paint correction, detailing, and high-end vehicle protection.
We work on premium and performance vehicles including Porsche, Range Rover, Ferrari, Lamborghini, McLaren, BMW M cars, Mercedes-AMG, Audi RS models, and other high-value vehicles.
We already have a strong social media presence and now want an experienced content lead to take our short-form content, brand awareness, and lead generation to the next level.
The Role
We are looking for a proven short-form content creator and creative strategist to lead JNJ’s content across Instagram, TikTok, YouTube Shorts, and Facebook Reels.
This is not a basic filming or editing role.
You will own the full content process, from idea to upload. This includes creative strategy, ideation, scripting, filming, editing, posting, testing, reviewing performance, and helping turn winning content into paid ad creatives.
The goal is simple: create content that gets attention, grows the JNJ brand, and drives qualified enquiries for our premium vehicle protection services.
What You Will Be Doing
You will be responsible for:
- Creating short-form content for Instagram Reels, TikTok, YouTube Shorts, and Facebook Reels.
- Leading weekly content ideas based on current vehicles, trends, customer questions, and business goals.
- Writing hooks, scripts, captions, and calls to action.
- Filming premium vehicles, PPF installations, stealth PPF transformations, ceramic coatings, workshop moments, staff, and customer handovers.
- Editing videos with strong pacing, retention, captions, sound, and visual quality.
- Posting and scheduling content across JNJ’s social platforms.
- Testing different content formats, hooks, intros, captions, and calls to action.
- Tracking what content is generating views, engagement, website visits, and enquiries.
- Working with the sales and workshop team to identify strong content opportunities.
- Turning winning organic content into Meta ad creative ideas.
- Being comfortable appearing in content when needed.
- Building repeatable content formats that can be scaled over time.
Who We Are Looking For
We are looking for someone who has already created high-performing short-form content and can prove it.
You must understand how to make content perform, not just make it look good.
The right person will be creative, fast-moving, organised, commercially aware, and confident working around premium vehicles.
You should be able to walk into the studio, spot what should be filmed, create the angle, shoot it, edit it, post it, and track the result.
We want someone who understands views, but also understands that the right content should create real brand growth, website traffic, and qualified enquiries.
Requirements
You must have:
- Proven experience creating high-performing short-form content.
- A portfolio showing videos you have personally created, led, edited, or strategised.
- Strong understanding of Instagram Reels, TikTok, YouTube Shorts, and Facebook Reels.
- Experience shooting and editing mobile-first content.
- Strong understanding of hooks, pacing, retention, captions, and storytelling.
- Confidence filming in a real working environment.
- Strong attention to detail.
- Commercial understanding of how content can support leads, enquiries, and revenue.
- Ability to manage the full content process from idea to posting.
- Ability to work full-time from our studio in Halesowen, Birmingham.
Bonus Experience
This would be a bonus, but is not essential:
- Automotive content experience.
- Experience growing a brand account through short-form content.
- Experience creating viral content.
- Experience creating content that generated leads, bookings, or sales.
- Experience creating Meta ad creatives.
- Experience being on camera.
- Experience with luxury, performance, lifestyle, fitness, property, trades, or high-ticket service brands.
- Interest in cars, detailing, PPF, modifications, or automotive culture.
Pay And Performance Bonus
This role is advertised at £40,000 to £60,000+ OTE.
The package includes a £35,000 basic salary, depending on experience and proof of results, plus uncapped performance bonuses.
Bonuses are based on organic content performance, tracked website enquiries, and high-performing Meta ad creatives.
If you can create content that gets attention, grows the brand, and helps generate qualified enquiries, there is serious earning potential in this role.
What Success Looks Like
Success in this role means:
- JNJ produces consistent, high-quality short-form content.
- Views increase across Instagram, TikTok, YouTube Shorts, and Facebook Reels.
- Content generates more website visits and qualified enquiries.
- JNJ becomes more recognised as a premium PPF and vehicle protection brand.
- Winning organic content is turned into successful paid ad creative.
- The sales team receives more high-quality enquiries.
- The content system becomes organised, trackable, and repeatable.
Who This Role Is Not For
This role is not for someone who only wants to be told what to film.
It is not for someone who only edits videos but cannot come up with strong ideas.
It is not for someone who only cares about cinematic content but does not care about views, leads, or performance.
It is not for someone looking for a slow, relaxed content role.
This is for someone who wants ownership, accountability, and the chance to build a serious automotive content brand.
How To Apply
Please apply with:
- Your CV or a short summary of your experience.
- Links to social media accounts or videos you have worked on.
- Three examples of short-form videos you personally created, edited, led, or strategised.
- The results of those videos, including views, engagement, enquiries, or sales where possible.
- A short explanation of what you personally did on each example.
Please do not apply unless you can show examples of short-form content you have personally created, led, edited, or strategised.
We care more about proven results than qualifications.
Pay: £40,000.00-£60,000.00 per year
Benefits:
Application question(s):
- 1. What brand or business accounts have you personally helped grow through short-form content?
- 2. What is the biggest growth result you have been directly responsible for?
- Have you ever produced repeatable high-performing content over a 30 to 90 day period, not just one viral video?
- Have you ever created content that generated website enquiries, leads, bookings, sales, or revenue?
- Have you ever created organic content that was later used successfully as paid ad creative?
- What proof can you provide of your previous results?
- What was your exact role in the results you are claiming?
- Look at JNJ’s Instagram or TikTok. What would you improve in the first 30 days?
- Are you confident owning the full content process yourself, from strategy and ideation through to filming, editing, posting, and performance review?
- Are you comfortable working full-time from our studio in Halesowen, Birmingham, Monday to Friday, 8:00am to 5:30pm?
- How many high-quality short-form videos can you realistically produce per week if you are responsible for the full process?
- Are you comfortable being on camera and directing other people on camera when needed?
- How do you review content performance and decide what to create more of?
Work Location: In person
