Location: London - Hybrid
Reporting to: SVP of Marketing
Role type: Permanent / Full-time
As Head of Brand, you’ll lead Wuffes’ brand identity and strategy, ensuring we build a category-defining presence that inspires trust, drives awareness, and fuels growth. You’ll oversee brand positioning, advocacy, creative development, storytelling, and campaign execution across channels, with the vision of turning Wuffes into a household name.
Wuffes has been built on performance marketing. We have a market-leading product, a loyal customer base, and serious commercial momentum. What we're building now is the brand layer that turns a great DTC business into a category-defining name — and we need someone who understands that brand is not a support function, it's a growth engine.
This role is for a brand builder who thinks in campaigns, stunts, and cultural moments as much as strategy decks. Someone who gets genuinely excited about taking a brand into the world — through experiential activations, out-of-home, earned media, retail theatre, and ideas that make people stop and pay attention. You'll be as comfortable pitching a billboard concept as you are setting a brand positioning framework, and you'll have the drive and creativity to make both happen.
You'll lead a team of designers, copywriters, social media managers, and trade marketing, and work closely with leaders in Growth, Retention, Product, and Customer Experience.
Brand Strategy & Positioning — Own and evolve Wuffes' brand identity, positioning, and messaging across markets and channels. Translate this into an omni-channel brand strategy spanning digital, retail, marketplace, and professional channels. Find an ownable space in the category and stay close to cultural relevance.
Brand as a Growth Driver — Own the strategic link between brand activity and business growth. Build the case for brand investment, set clear objectives for awareness and perception, and ensure every brand initiative is designed to move the needle commercially, not just aesthetically.
Campaign Leadership — Conceive and lead integrated brand campaigns from idea through to execution. Set the creative vision, own the messaging framework, and drive work that's distinctive, commercially grounded, and built to travel across paid, owned, and earned channels.
Creative Leadership — Set the creative standard for the business and own the quality of output across every channel and format. Build the systems and workflows that enable great work at the speed a high-growth business demands. Be hands-on where it matters.
Performance Creative Partnership — Work closely with the Growth team to ensure brand and performance are pulling in the same direction. Put guardrails and process around performance creative without slowing it down. The best version of this role makes performance marketing more effective, not less.
Taking the Brand Into the World — Lead experiential events, PR stunts, OOH, retail activations, influencer moments, and brand partnerships. If it gets Wuffes in front of new audiences and makes them feel something, this is your territory. Build this from the ground up and be prepared to be scrappy.
Consumer Insights & Brand Health — Bring a data-led approach to consumer insights and brand health tracking. Own turning insights into action — shaping existing marketing assets and influencing the NPD pipeline. Leverage research to ensure Wuffes remains relevant and distinctive.
Organic Discovery — Own the strategy that ensures Wuffes is found by the right people at the right moment. Lead our approach to SEO and AEO, ensuring content, messaging, and brand presence are built with discoverability in mind across both traditional search and AI-driven discovery surfaces. Maintain regular alignment with the wider marketing team on priorities and execution.
Community, Advocacy & Vet Advisory — Cultivate a thriving brand-led community and develop smart feedback loops that turn consumers into advocates. Work with the SVP of Marketing to build a world-class Vet Advisory Board, managing those relationships and integrating expertise into the brand.
Team Leadership & Cross-Functional Collaboration — Build, coach, and develop a high-performing brand team. Work with and hold accountable agencies where appropriate. Partner with Product, Growth, CX, and Retention to ensure brand consistency across the customer journey, and be the brand lens across the wider business.
5+ years of brand leadership experience in high-growth consumer or omni-channel businesses, preferably in the subscription space
Proven ability to shape and scale a brand in competitive markets and categories
Strong creative instinct paired with commercial acumen
Strong case studies across owned and earned channels inc. community, PR, social
Proven ability to drive brand-led impact in major retail environments
Hands-on experience leading integrated brand campaigns across multiple channels
Deep understanding of consumer insights, research, and brand tracking
Exceptional communication and storytelling skills
A track record of building and leading high-performance teams
Builder and operator mindset – equally strong in strategy and execution
Bonus (but not essential): Experience in US market
Time to recharge - 25 days annual leave (plus bank holidays) to reset, relax and adventure
Health & dental cash plan - Everyday health and dental bills covered, because looking after our people comes first
Core hours / Hybrid working - Our set office days are Monday, Wednesday and Friday, with core hours of 10am-4pm.
Dog friendly office - Obviously! Bring your pup to work with you.
Remote working - Fancy a change? Work from anywhere (time-zone permitting) for two weeks in summer and two weeks in winter
Bike to work scheme - Ditch the commute stress and cycle to work
Enhanced family leave - More support for life’s important moments and milestones
Pension scheme - Enroll in the Wuffes pension scheme
If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.
