We are looking for an enthusiastic and commercially
minded Digital Content & Marketing Intern to support
the development of our digital marketing activity across the
Group, including the Retirement Living UK platform.
This is a hands-on role could be for someone at the beginning of
their career who is interested in digital marketing, content
creation, video, websites and advertising. The successful
candidate will work across a range of projects, from
creating individual website landing pages and developing
digital adverts to producing video content and researching
new marketing opportunities.
A key part of the role will be learning about the retirement
living sector and understanding the needs, concerns and
motivations of our audiences, particularly family
members who are helping parents or relatives make
decisions about retirement living.
The position will initially be offered as a paid internship, with
the potential to develop into a permanent role for the right
candidate.
Key Responsibilities
Website & CMS
Work with our website Content Management System
(CMS) to create and update individual landing pages for
advertising campaigns.
Build campaign-specific pages that clearly
communicate the benefits of individual developments,
properties, services and offers.
Ensure landing pages are accurate, attractive, easy to
understand and aligned with the relevant advertising
campaign.
Update website content, imagery, video and calls to
action as required.
Work with colleagues to continually improve the
effectiveness of campaign landing pages.
Digital Advertising
Help devise advertising concepts and campaigns for
Google, social media and other digital channels.
Assist with developing advertising copy, imagery,
graphics and video creative.
Adapt advertising content for different platforms,
audiences and campaign objectives.
Help develop campaigns aimed at family decision-
makers as well as prospective residents.
Review existing campaigns and suggest new ideas,
messages and creative approaches.
Assist with testing different adverts and landing-page
approaches to identify what performs effectively.
Video & YouTube
Assist with planning, filming and editing video content
for the Group and Retirement Living UK.
Create and edit short-form videos suitable for social
media and digital advertising.
Assist with longer-form content for the Retirement
Living UK YouTube channel.
Help identify potential video topics, interview subjects,
property features and educational content.
Repurpose existing video material into shorter clips and
campaign assets.
Content & Campaign Development
Generate ideas for new adverts, campaigns and
content.
Research appropriate media channels and advertising
opportunities.
Assist with planning campaigns across digital and,
where appropriate, other media.
Work with colleagues across the Group to understand
individual developments, properties, services and
marketing requirements.
Help ensure that campaigns maintain a consistent and
professional brand identity.
Market & Audience Research
Research the retirement living, later-life housing and
retirement property sectors.
Develop an understanding of competitors, operators,
developments and market trends.
Research the questions and concerns commonly faced
by older people and their families when considering
retirement living.
The ideal candidate will have:
A genuine interest in digital marketing, advertising and
content creation.
Good written English and an ability to communicate
ideas clearly.
Confidence using computers and learning new software
and online systems.
Experience with any of the following would be helpful but is
not essential:
Website CMS platforms.
Canva or similar design tools.
Adobe Creative Cloud.
CapCut or other video-editing software.
YouTube.
Google Ads.
Meta/Facebook/Instagram advertising.
Google Analytics or other website analytics tools.
Photography or videography.
Social media content creation.
Video production and editing.
YouTube content.
Audience research.
Marketing analytics and campaign evaluation.
Media planning.
Marketing within the retirement living and later-life
property sector.
Unlike an internship focused on one narrow area, this
position will provide exposure to the complete process of
researching an audience, developing a campaign idea,
creating the advertising and content, building the relevant
web pages and reviewing the results.
We are looking for a Digital Content & Marketing
Intern to join our team and work across the UK Retirement
Rentals Group and our Retirement Living UK platform.
This is an entry-level position, so we aren't looking for
someone with years of experience. We are looking for
someone who is bright, curious, creative, comfortable
with technology and willing to learn.
You will be involved in real marketing activity from the start.
What you'll be doing
One day you might be creating a new landing page on our
website for an advertising campaign. The next you could be
helping develop a Google or social media advert, editing a
video for YouTube, researching competitors or coming up
with ideas for a new marketing campaign.
One of the most important parts of the role is learning
about the people we are trying to reach.
Choosing retirement accommodation can be a significant
decision, and it is often something families work through
together.
A major audience for our marketing is therefore sons,
daughters and other family members helping a
parent or relative consider their retirement living
options.
That means research will be an important part of the role.
You'll be encouraged to investigate the sector, look at
competitors, understand customer concerns and turn what
you learn into better advertising and content.
Who we're looking for:
You don't need to arrive knowing everything.
You might be a recent graduate, college leaver or someone
looking to start a career in digital marketing and content.
What matters more is that you:
Enjoy creating things.
Are interested in websites and digital marketing.
Have good written English. Are comfortable learning new technology.
Have an interest in video and social media.
Can research a subject and make sense of what you
find.
Have good attention to detail.
Are organised and reliable.
Are prepared to contribute ideas.
Want to learn how real marketing campaigns are
developed and run.
If you've already experimented with Canva, video
editing, YouTube, websites, Google Ads, social media
advertising, photography or content creation, that's
useful – but it isn't essential.
Most importantly, we're looking at this as a potential route
into the business.
Pay: From £12.71 per hour
Benefits:
- Free parking
- On-site parking
Work Location: Hybrid remote in Harlow CM17 9GD
