Accountabilities:
Lead, manage and hold people accountable.
Web and Graphic Design strategy.
Image and video content optimisation
Branding
Design Trends
Key Performance Areas:
1. Lead, manage and hold people accountable.
a. Live the company Core Values and inspire everyone in the business to embrace them.
b. Emphasise the importance of Curvy Kate & Brastop’s Core Focus and what makes us unique within all internal and external communications.
c. Lead the day-to-day activities of the design team.
d. Ensure business objectives are implemented.
e. Interview, recruit and effectively train new team members when required and oversee your team to deliver training when required.
f. Clearly communicate and delegate to achieve desired outcomes.
g. Ensure company policies and legal guidelines are followed.
h. Develop, promote, and direct the implementation of equal opportunity policies in all aspects of the company’s work.
i. Review team output to ensure quality is of a continuous high standard, priorities are being addressed and work is completed efficiently.
j. Oversee the design, creation, scheduling and send of customer newsletters.
k. Line manage, develop and nurture the skills of the team.
l. Continuously review processes to ensure workflow is as streamlined as possible.
2. Web and Graphic Design Strategy
a. Be overall responsible for the design strategies of Brastop Ltd & Curvy Kate Ltd and the brands Brastop, Curvy Kate, Flirtelle and Scantilly.
b. Oversee the creation of all design assets within the team ensuring final content matches the brief design requirements where relevant.
c. Ensure all website content adheres to Curvy Kate and Brastop brand guidelines.
d. Produce graphics, artwork and design elements for use across all channels, including email, affiliates, social and print.
e. Maintain Brand Consistency throughout all projects and output.
f. Design and build of static website pages to specified brief, adhering to brand guidelines.
g. Accessibility – ensure all online content follows best practise on accessibility.
h. Keep up to date with best practise on designing for web. Working with the Ecom team suggest testing/optimisations for web assets that could improve conversion rates.
i. Design and creation of Wholesale Selling Tool in a timely fashion in order to meet deadlines and brief from Wholesale team
j. Design and prepare materials for print, including but not limited to order inserts, Wholesale POS, brochures, price lists and campaign materials, supplying artwork to printers and checking proofs.
k. Liaise with external companies in order to coordinate production of assets required by the brand, if not able to produce in house
l. Champion content on the Curvy Kate website identifying improvements to the user journey where relevant.
m. Design, build and send monthly and ad hoc newsletters required by the Wholesale team.
n. Create ad hoc assets as required by immediate and wider team.
o. Maintain the B2B and image library for the Wholesale team.
3. Design Trends
a. Undertake continuous analysis of the competitive environment, consumer and design trends studying competitors’ websites, email newsletters, marketing assets and social channels.
b. Keep up to date with changes in web and graphic design relevant to the Ecommerce sector, including new tools and techniques.
c. Profile our customers from a design perspective, understand who they are, how they shop and their design preferences to improve their customer journey.
d. Identify new marketing opportunities and improvements and direct the team to deliver results that will drive sales and increase market share and awareness.
4. Image and video content optimisation
a. Video
i. Create and edit video content for various channels, as per briefs from Marketing or Wholesale teams.
ii. Ensure raw footage and final assets are suitable for the intended usage, including aspect ratio, length and quality of the content.
iii. Undertake continuous analysis of competitor and popular video content.
iv. Stay up to date with latest trends, technical developments and software and communicate relevant updates to the team.
v. Ensure that final assets adhere to brand guidelines and stay true to the brand identity.
vi. Find appropriate music to accompany the video content.
vii. Analyse views and engagement of videos produced to recommend changes to future content.
b. Image
i. Continuous review of imagery used throughout the website, to ensure all images follow guidelines and are not outdated.
ii. Ensure all imagery output by the team is of high standard and portrays the product and brand in the best way.
iii. Work alongside the wider team to determine most appropriate image selects from photoshoots.
5. Branding
a. Be the guardian of brand imagery ensuring this remains consistent across all customer touchpoints.
b. Keep up to date with competitor activities and wider activities within the retail sector that may influence the future brand direction. Feedback findings to the wider team
c. Ensure all creative assets output or used by the company adhere to brand guidelines and communicate the brand values.
d. Continuous optimisation of brand image ensuring it remains fresh, contemporary and relevant to our target audiences.
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- On-site parking
- Sick pay
- Work from home
Ability to commute/relocate:
- Uxbridge UB10 8NQ: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Have you previously been responsible for maintaining and developing a brand across multiple digital channels?
- What software are you highly proficient in?
Experience:
- managing or leading a creative or graphic design team: 3 years (required)
- designing for ecommerce brands: 3 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in Uxbridge UB10 8NQ
