Marketing Manager
Marsh Farm & Lee Valley Attractions
Introduction
Are you looking for an exciting role as Marketing Manager at leading visitor attractions in the region, offering attractive remuneration.
Marsh Farm and Lee Valley attractions are both well-established and developing visitor destinations that deliver a wide range of seasonal events, family experiences, throughout the year. Our marketing function is in-house, creating an exciting opportunity for a driven individual to lead and develop the brand and marketing strategy across both sites.
About Us
Our attractions combine seasonal experiences, entertainment, outdoor activities and large-scale events that attract visitors from across the region.
Across the year we deliver a diverse programme of experiences including:
- Indoor and outdoor play areas including adventure play, crazy golf, jumping pillows, Dinosaur adventure and much more.
- Animal experiences and with exciting new initiatives planned.
- Seasonal events and family entertainment programmes
- School visits and group bookings
- Membership and loyalty programmes
- Large-scale seasonal events including Halloween, fireworks and Christmas
- Food and beverage operations with restaurant and satellite catering outlets
- Function hire and private events
- Large outdoor village event space used for internal and external events
- Work with Camp Beaumont holiday camps on site.
Our ambition is to continue growing our visitor numbers, memberships and event portfolio while strengthening our brand presence across the region.
The Role
Job Title: Marketing Manager
Department: Sales & Marketing
Reports to: Parks Director
We are looking for a driven, creative and analytical individual to join us as Marketing Manager. With an innovative approach to developing and delivering marketing and sales strategies across multiple revenue streams, you will play a key role in driving visitor growth and strengthening the brand.
Reporting directly to the Parks Director, you will work closely with the wider management team across both attractions to deliver marketing, sales and digital strategies that you implement.
This is a hands-on role working in a wider marketing team and overseeing activity, planning, reporting and results. It is an ideal position for a self-starter who wants to make a measurable impact and take ownership of a growing marketing function.
Key Tasks and Responsibilities
This is a broad role requiring strong technical knowledge and commercial awareness.
Marketing
- Create and implement marketing strategies and brand awareness campaigns.
- Support the budgeting process by forecasting marketing and content investment requirements.
- Ensure guest communications are high quality across all channels.
- Manage multiple campaigns across different revenue streams.
- Build strong internal and external relationships.
- Manage the PR and media to maximise positive coverage.
- Oversee partnerships, affiliate marketing campaigns including influencers, brand collaborations and promotional partners.
- Support growth of membership and repeat visitor programmes.
Sales
- Translate business strategy into actionable sales activity.
- Work with stakeholders to develop and deliver revenue strategies across ticketing, retail, food & beverage and events.
- Develop growth plans to meet business revenue targets using customer insight and data analysis.
- Analyse and report marketing and sales performance.
- Identify new revenue streams including brand collaborations, affiliate partnerships and merchandising opportunities.
- Support commercial development of event spaces and seasonal experiences.
- Drive membership growth and repeat visitation.
- Create on site branding improvements including retail and signage improvements.
Content & Creative
- Develop and implement a strong content strategy.
- Maintain clear brand guidelines across both attractions.
- Deliver engaging creative campaigns across digital and on-site marketing channels.
- Ensure the visitor journey and storytelling across the sites creates memorable experiences.
- Oversee social media strategy and ensure growth in engagement and ticket sales. Working with the sites team members on this.
Digital
- Lead the digital strategy including website optimisation and customer experience improvements.
- Drive growth in engagement, database size, open rates and attributable revenue.
- Use analytics and data to continuously improve digital performance.
What We’re Looking For
- Minimum 3 years’ experience in a similar marketing role within a high-volume B2C visitor attraction, leisure, hospitality or events environment.
- Proven experience developing and delivering marketing and sales strategies.
- Strong understanding of digital marketing and social media management.
- Demonstrable experience delivering successful campaigns.
- Ability to manage relationships with multiple stakeholders.
- Strong commercial awareness including ROI analysis and budget management.
- Experience building business cases for new initiatives.
- Self-motivated with a proactive, results-driven mindset.
- Strong sales and upselling awareness.
- Excellent written and verbal communication skills.
- Experience managing and developing marketing team members for potential growth of the department.
Key Performance Indicators
- Sales revenue targets
- Increase in visitor numbers
- Growth of memberships and repeat visitors
- Event performance
- Brand development and presentation
- Digital growth and engagement metrics
Location & Work Pattern
This is a full-time, permanent position based across Marsh Farm and Lee Valley attractions, with office working and flexibility where appropriate.
Working hours are 9.00am – 6.00pm, five days per week.
This will generally be Monday to Friday; however occasional weekend and evening attendance will be required to support major events and marketing activity. There will be travel required to both of our sites.
Benefits
- Opportunity to work across two established visitor attractions
- Competitive salary
- Pension scheme
- Staff discounts in retail and catering
- Free entry to attractions and events for you and your immediate family
- Opportunity to develop a growing in-house marketing function
Application Process
Please apply with your CV and cover letter, including:
- Your interest in the role
- Current notice period
- Updated CV with relevant experience
To [email protected]
Shortlisting and initial interviews will begin as applications are received.
The second stage will involve a formal interview and presentation to the senior leadership team.
All applications will be treated in the strictest confidence.
We are proud of our attractions and are looking for someone who shares our passion and wants to help take the business to the next level.
Details
Salary: Competitive £40,000 - £45,000
Schedule: Full Time
Experience: Minimum 3 years
Location: Marsh Farm & Lee Valley Attractions
Closing Date: TBC
