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Senior Digital Marketing Specialist (SEO/GEO)

The Perfume Shop -
High Wycombe

Quick apply

Job details

Permanent
£45,000 a year

Benefits

Cycle to work scheme
Employee discount

Qualifications

SEO
AI
Communication skills

Full job description

High Wycombe

£45,000
High Wycombe, United Kingdom
Full Time
Head-Office

We’re looking for a Talented Senior Digital Marketing Specialist - SEO & GEO to join our team at our Head Office and play a key role in strengthening our organic and generative search performance.

This role will shape and deliver our SEO and GEO strategy, helping to increase visibility across traditional search engines and emerging AI‑driven platforms.

Working closely with teams across the business, you’ll use your technical expertise, analytical mindset and creative problem‑solving skills to drive commercial growth and ensure customers can easily discover and engage with The Perfume Shop.

What you’ll do

Lead and deliver SEO and GEO strategy across website and app
Conduct technical SEO audits and prioritise improvements across crawlability, indexing, site structure and performance
Partner with development teams to implement and test technical changes, including Core Web Vitals improvements
Optimise content and data for generative engines and AI‑powered search using structured data and entity‑based optimisation
Lead keyword, topic and competitor research across traditional and generative search
Collaborate with content, marketing and PR teams to optimise on‑page SEO and build high‑quality backlinks
Monitor and optimise brand visibility across AI tools such as ChatGPT, Gemini, Claude and Copilot
Analyse performance using tools such as GA4, GSC, Ahrefs and Looker Studio, delivering clear insights and recommendations
Stay ahead of algorithm updates, AI trends and emerging search opportunities
Share knowledge and upskill teams across Marketing and the wider Online Business

What you’ll bring

Proven experience managing SEO and/or GEO in an agency or in‑house B2C environment
Strong technical SEO knowledge with the ability to work effectively with developers
Experience working cross‑functionally with content, marketing and product teams
Confident using SEO and analytics tools such as Screaming Frog, GA4, GSC and Looker Studio
A strategic, data‑driven mindset with a track record of delivering results
Strong organisation, communication and prioritisation skills
Interest in AI‑driven search and emerging digital technologies
Degree in a relevant subject or qualified by experience

What you’ll gain

25 days holiday plus bank holidays (pro rata)
Discretionary bonus
Hybrid working – 3 days office, 2 days off‑site
Access to Stream for financial wellbeing
TPS Perks, staff discount and partner discounts
Life Assurance and RetailTrust wellbeing support
Cycle to work scheme

“We’re a sociable bunch of down-to-earth people, who enjoy our work and each other’s company”

Agencies: We are not accepting speculative CV’s or profiles and kindly request that you refrain from contacting us.

The Perfume Shop is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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