Senior digital marketing manager Work, Jobs in Leeds, Wyk (with Salaries)

Senior Marketing Lifecycle Manager
Provenir Inc —Leeds
- Full-time
- Remote
- Sales
- Analysis skills
- Marketing
- Annual leave
Quick apply
Digital Marketing Manager
Markel International Services Ltd —Leeds
- Hybrid work
- Analysis skills
- Financial services
- Flexible schedule
Quick apply
Senior Social Media Marketing Account Manager
E-Marketing Agency Ltd —Leeds
- £25,000 - £40,000 a year
- Full-time
- Hybrid work
- In-person
- Marketing
- Time management
- Free parking
- Health & wellbeing programme
Quick apply
Senior Paid Media Manager
ICS —Leeds
- £35,000 - £40,000 a year
- Full-time
- Hybrid work
- Analysis skills
- Presentation skills
- Annual leave
Quick apply
Senior Account Manager (at a top Leeds Digital Performance Agency)
Got The T-Shirt —Leeds
- £40,000 - £50,000 a year
- Full-time
- Hybrid work
- Mentoring
Quick apply
13d
Organic Content Specialist
Worknest Secure —Leeds
- Hybrid work
- AI
- Annual leave
6d
Marketing Executive (Digital Optimisation)
The QHotels Collection —Leeds
- Full-time
- Hospitality
- Hotel
- Communication skills
- Free parking
- Employee assistance programme
Quick apply
Media Channel Manager - PPC
Freemans PLC —Bradford
- Full-time
- Hybrid work
- Analysis skills
- Project management
- Communication skills
- Work from home
- Employee discount
5d
Paid Media & Social Manager
Civica —Leeds
- Hybrid work
- Social media management
- Annual leave
- Referral programme
Quick apply
Social Media & Influencer Marketing - Senior Associate - (FTC)
Pwc UK —Leeds
- Full-time
- Hybrid work
- Social media management
6d
Social Media & Influencer Marketing Manager - 12 Months FTC
Pwc UK —Leeds
- Full-time
- Hybrid work
- Social media management
- Leadership
6d
Digital Account Director (at a very well-established digital agency in Leeds)
Got The T-Shirt —Leeds
- £45,000 - £50,000 a year
- Full-time
- Hybrid work
- Mentoring
- Leadership
Quick apply
Senior Paid Social Specialist (In a rapidly growing agency)
Got The T-Shirt —Escrick
- £40,000 - £42,000 a year
- Full-time
- Hybrid work
Quick apply

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Senior Marketing Lifecycle Manager

Provenir Inc -
Leeds

Quick apply

Job details

Full-time

Benefits

Annual leave

Qualifications

Email marketing
Sales
Analysis skills
Pardot
B2B
SaaS
Marketing

Full job description

Who We Are

Provenir is the unified Decision Intelligence Platform that gives enterprises full control over end- to-end customer decisioning — to manage risk, drive growth, and transform business outcomes. By consolidating data, AI models, intelligence, agents and governance into a single decisioning environment, Provenir empowers business teams to configure and evolve strategy directly, while maintaining enterprise-grade reliability and regulatory compliance. Trusted by 120+ institutions in 60+ countries, Provenir processes over 4 billion decisions annually — turning architectural coherence into sustained risk performance and measurable value. Ready to solve meaningful challenges, work with enterprise customers, and help shape the future of AI-powered decisioning? Join us.

We are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys.

You will own the marketing automation ecosystem, leveraging Salesforce/Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Working closely with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs, you will ensure that all campaigns are connected, contextual, and aligned with regional and account-level strategies.

Responsibilities

1. Lifecycle Strategy and Campaign Development

Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion
Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities
Build non-linear, multi-step engagement journeys that reflect complex B2B buying processes

2. Email Marketing and Marketing Automation

Own the strategy, execution, and optimisation of email marketing programs across the full funnel
Build and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signals
Develop personalised, behaviour-driven communications to increase engagement and conversion quality
Ensure best practices in deliverability, compliance, and performance optimisation

3. Segmentation, Personalization and Audience Analytics

Define and maintain advanced segmentation frameworks across the database
Leverage behavioural, firmographic, and engagement data to:
- Build highly targeted audiences
- Deliver personalised campaign experiences
- Analyse user behaviour across touchpoints to identify:
  - Engagement patterns
  - Drop-off points
  - Opportunities for optimisation

4. Performance Measurement and Reporting

Own campaign performance tracking and reporting within Salesforce/Pardot
Develop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversion
Provide actionable insights to optimise campaigns and inform broader growth strategies

5. Experimentation and Optimization

Lead a structured A/B testing programme across:
- Email content, subject lines, and formats
- Journey structures and timing
- Audience segmentation strategies
- Website LPs for paid and organic traffic
Apply a test-and-learn approach to continuously improve performance and drive compounding growth

6. Cross-channel Collaboration

Work closely with:
- Paid Media Manager to align acquisition and nurture strategies
- UI Designer and Website Manager to optimise conversion paths and content journeys
- Field Marketing to localise and adapt campaigns to regional needs
- Sales teams to align on lead quality, engagement, and pipeline progression
- Ensure lifecycle programs are fully integrated into the content marketing calendar
- Work with SEO and content to create engaging website content across the sales cycle based on the knowledge of the audience

7. Required Skills and Experience

Extensive experience in email marketing and lifecycle marketing, ideally in B2B environments
Proven expertise in Salesforce and Pardot, including:
- Campaign setup and automation workflows
- Advanced reporting and performance analysis
Strong experience in audience segmentation and personalised campaign execution
Demonstrated ability to design and manage complex, multi-touch nurture journeys
Proven experience with A/B testing and continuous optimisation frameworks
Strong analytical skills, with the ability to translate data into actionable insights
Focus on revenue impact
Experience working across multiple digital channels within integrated campaigns

8. Desirable Skills and Experience

Background in B2B enterprise SaaS, fintech, or similarly complex industries
Experience managing long sales cycles with multiple stakeholders and decision-makers
Familiarity with account-based marketing (ABM) strategies
Experience working across international markets and multi-language campaigns
Understanding of multi-touch attribution and revenue-focused marketing metrics

Our employees are our top priority; we offer comprehensive health and wellness plans. You will enjoy paid time off and company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave.

At Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from all backgrounds to apply.

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Refine Your Search

senior digital marketing manager jobs in leeds, wyk

Senior Marketing Lifecycle Manager

Digital Marketing Manager

Senior Social Media Marketing Account Manager

Senior Paid Media Manager

Senior Account Manager (at a top Leeds Digital Performance Agency)

Organic Content Specialist

Marketing Executive (Digital Optimisation)

Media Channel Manager - PPC

Paid Media & Social Manager

Social Media & Influencer Marketing - Senior Associate - (FTC)

Social Media & Influencer Marketing Manager - 12 Months FTC

Digital Account Director (at a very well-established digital agency in Leeds)

Senior Paid Social Specialist (In a rapidly growing agency)

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