Sales Director – Blauberg UK
Location: UK
Reporting to: Managing Director
Sector: Ventilation / Indoor Air Quality / Building Services
About Blauberg UK
Blauberg UK is a subsidiary of Blauberg Group, a global manufacturer of ventilation equipment, serving the UK market across domestic, residential, commercial, and industrial applications. The product range spans from intermittent extract fans and ducting through to dMEV, MEV, MVHR, commercial heat recovery, and industrial ventilation systems.
The business operates across a multi-channel route to market, including electrical wholesale, ventilation distribution, plumbing and heating merchants, contractor and specification-led projects, self-build, and eCommerce.
Growth is being driven by increasing demand for indoor air quality, energy efficiency, and compliance with UK Building Regulations, including Part F, Part L, Part O, PAS 2035, Awaab’s Law, and ERP/ecodesign requirements.
The Role
This is a hands-on Sales Director role responsible for leading and developing the UK sales function through a regional BDM structure and internal team.
The role is centred on:
- Setting clear commercial direction.
- Driving delivery through the team.
- Achieving growth across channels, sectors, and product categories.
Success will depend on aligning commercial activity with technical and regulatory requirements, while improving product mix and strengthening market position.
Key Responsibilities
Sales Strategy & Delivery
Define and deliver a national sales strategy to grow revenue across the full ventilation range, with a focus on increasing sales of higher-value solutions, including dMEV, MEV, MVHR, commercial heat recovery, and industrial ventilation.
Key priorities include:
- Driving the transition from intermittent to dMEV, MEV, and MVHR systems.
- Growing commercial heat recovery and industrial ventilation sales.
- Delivering growth aligned to revenue, margin, and product mix targets.
- Using compliance (Part F, Part L, Part O, ERP) as a driver for sales.
Distribution
Own the commercial approach across electrical wholesale, ventilation distributors, and plumbing and heating merchants.
This includes:
- Setting and managing rebate structures, pricing, and buying group agreements.
- Driving product availability, visibility, and contractor pull-through.
- Ensuring consistent execution across all regions.
Specification & Sector Development
Set the approach to specification-led sales across key sectors:
- Housebuilders.
- Social housing.
- Civic and commercial projects.
Ensure the team is active at the appropriate stages of the RIBA Plan of Work:
- Stage 2–3: Influence system selection.
- Stage 3–4: Secure specification.
- Stage 5: Protect against substitution.
Focus on improving conversion from specification to order and building long-term relationships.
B2B / B2C Integration
Ensure alignment between eCommerce, marketplace activity, and traditional distribution and project channels.
Key areas include:
- Developing the self-build market as a defined route to specification and sales.
- Maintaining pricing discipline across all routes to market.
- Managing channel conflict while supporting overall growth.
Product & Compliance Leadership
Set product priorities across:
- Intermittent extract.
- dMEV.
- MEV / MVHR.
- Commercial heat recovery.
- Industrial ventilation.
Ensure the team sells on:
- Airflow performance and indoor air quality.
- Energy efficiency and ERP compliance.
- Alignment with Building Regulations (Part F, Part L, Part O).
Team Leadership
Lead and develop:
- Three regional BDMs (North, Midlands, South).
- The internal sales function, including self-build channels.
Accountable for:
- Setting clear targets and expectations.
- Driving performance and consistency.
- Scaling the team in line with growth.
Performance & Control
Take ownership of overall sales performance and delivery through the team.
Key areas include:
- Forecasting and pipeline management.
- Monitoring regional performance.
- Maintaining clear CRM visibility of activity, conversion, and opportunity.
Key Requirements
The successful candidate will have strong senior sales leadership experience within ventilation, HVAC, or building services, with a solid understanding of both residential and commercial applications.
They will bring:
- Experience working with electrical wholesale, buying groups, and distribution networks.
- Strong understanding of rebates, pricing, and commercial agreements.
- Working knowledge of Part F, Part L, Part O, PAS 2035, Awaab’s Law, and ERP.
- Proven experience managing regional sales teams and delivering results through others.
- Experience across specification, distribution, and B2C channels.
What Success Looks Like
Success will be measured by:
- Growth in dMEV, MEV, MVHR, and commercial heat recovery sales.
- Development of industrial ventilation product sales.
- Increased specification wins and improved conversion rates.
- Consistent performance across all regions.
- Improved product mix and margin.
- A scalable, well-structured sales team.
Reality of the Role
This is a complex, multi-channel role within a compliance-led market.
It requires:
- Balancing commodity and system-based sales.
- Managing multiple routes to market simultaneously.
- Delivering results through structure, process, and team execution.
Pay: £80,000.00-£120,000.00 per year
Benefits:
- Free parking
- On-site parking
Work Location: In person
