Are you interested in helping grow digital experiences that connect millions of LEGO® fans around the world? Join our Digital Consumer Engagement Marketing team as a Growth Marketing Intern, where you'll gain hands-on experience supporting performance marketing, and customer engagement initiatives across the LEGO digital ecosystem.
As part of the Growth Marketing team, you'll contribute to performance marketing campaigns, creative experimentation, and cross-functional growth initiatives that help drive growth across our digital products and communities.
Application requirements:
To apply, simply submit the following by 28 June. We may amend or withdraw our jobs prior to the closing date, so we encourage you to apply as soon as possible.
A current CV detailing your education and/or relevant experiences.
A cover letter describing why you are interested in and a good fit for this internship as well as your availability (start date / duration / weekly hours).
Eligibility criteria:
This internship is full-time (37.5h/week), based in our London office (minimum 3 days/week on site).
Candidates must be 18+ years of age and have the right to work in the UK for the full duration of the internship.
Candidates must be enrolled (at the time of application) in higher education or an equivalent training program/scheme/course.
Core Responsibilities include:
Performance Marketing Support : Assist in the execution and optimisation of app acquisition and other performance marketing initiatives across key digital marketing channels.
Agency Collaboration: Support ongoing performance reviews with app and affiliate agencies, helping track actions, opportunities and optimisation plans.
Testing & Optimisation: Coordinate performance marketing and App Store Optimisation (ASO) testing activities.
Creative development: Support in the development of creative assets for marketing activities across.
Campaign Coordination: Support cross-functional collaboration to ensure campaigns are delivered on time and aligned with stakeholder expectations.
Reporting & Insights: Assist in monitoring campaign performance, gathering insights, and preparing updates.
Budget & Operations Support: Help track marketing budgets, purchase processes, and operational activities.
Stakeholder Management: Coordinate feedback and requirements from internal teams and external partners.
Play your part in our team succeeding
The Digital Consumer Engagement Marketing team connects with global audiences through inclusive and impactful marketing strategies powered by data-driven insights.
Our mission is to drive growth across the LEGO digital ecosystem by acquiring new users, retaining existing audiences, and re-engaging consumers through our owned digital channels and communities.
Working closely with teams across Digital Consumer Engagement, markets, and regions, we help build meaningful digital experiences that strengthen brand affinity and consumer lifetime value.
This role will support our Senior App Growth Lead with a primary focus on the day-to-day execution of app growth initiatives, while also providing opportunities to contribute across broader Growth Marketing workstreams.
Do you have what it takes?
We're looking for a proactive, curious, and collaborative team member who enjoys working in a fast-paced environment and is eager to learn about digital marketing and growth marketing. You are someone who pays attention to detail, takes ownership of tasks, and enjoys using insights and data to support decision making.
More specifically, we're looking for:
Strong communication skills and confidence working with a wide range of stakeholders.
Excellent organisational skills with strong attention to detail.
Interest in digital marketing, performance marketing and app acquisition.
Comfortable working with data, reporting, and performance insights.
Ability to manage multiple tasks and deadlines simultaneously.
Proactive mindset with a willingness to learn and take initiative.
Experience with Microsoft Office, particularly Excel and PowerPoint.
Adaptable and positive approach to new challenges.
Fluent English, both written and verbal.
Basic understanding of marketing fundamentals or consumer behaviour .
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
