Location
London / Greater London
Other Locations
Swindon / Wiltshire
Salary
From £47,000
Contract
Temporary ( Full Time - 6 months
)
Reference
3868
Closing Date
08 July 2026
Job description
We’re transforming how millions of people engage with their finances by delivering more relevant, timely and personalised marketing. Our aim is simple, to create customer marketing that meets real customer needs, supports better decisions and drives stronger commercial, customer and brand outcomes.
As a Content Lead in the Performance Marketing team, you’ll play a key role in shaping the communications our members receive. You’ll bring together strong content judgement, delivery leadership and a clear understanding of customer needs to help us create marketing that feels joined up, consistent and genuinely useful.
You’ll set the standard for how we communicate with customers across 1:1 channels, making sure every interaction reflects our tone of voice, meets our quality and compliance expectations, and works for both the channel and the wider customer journey.
At the heart of it all are our 18 million members. In every decision, you’ll balance customer needs, commercial priorities and brand considerations to help us deliver more effective and meaningful engagement.
This is a 6-month secondment opportunity.
At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job, you'll spend at least two days per week, or if part-time, you'll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.
What you’ll be doing
As the Content Lead, you’ll lead the development and delivery of customer marketing communications across 1:1 and data driven channels, making sure activity is well planned, prioritised effectively and delivered to a high standard. You’ll shape and continuously improve communications across email, direct mail, push and other personalised formats, ensuring they are relevant, clear and aligned to the customer journey.
You’ll use customer insight, audience understanding and performance data to refine communications over time, embedding a strong test and learn approach to improve quality and effectiveness. Working closely with agencies and internal specialists, you’ll guide the development of creative and copy so it meets the brief, resonates with the audience and reflects Nationwide’s tone of voice.
You’ll set and maintain high content standards, ensuring all communications are accurate, accessible, compliant and aligned to brand and governance expectations. Alongside this, you’ll lead and support communications specialists, providing clear direction, constructive feedback and the right level of challenge to drive strong performance.
You’ll build strong relationships across product, brand, risk, legal, compliance, data and technology teams, helping to align priorities and navigate approvals. You’ll also manage workflow, capacity and delivery risks, making considered prioritisation decisions that protect quality and outcomes.
Finally, you’ll look for ways to improve how we work, strengthening templates, processes and quality controls to raise standards and support more effective delivery across the team.
About you
As a minimum, you’ll have:
Significant demonstrable experience in a 1-2-1 performance marketing function with evidence of translating briefs, insight and business requirements into effective customer facing communications
Extensive experience across creative development, copywriting, content quality assurance and end to end communications delivery
Experience of leading, coaching or developing others, including setting expectations, reviewing work and providing constructive feedback
Experience of using customer insight, segmentation, channel context and performance data to shape and improve communications
Experience of delivering communications in a regulated environment, with knowledge of governance, approvals, accessibility standards, version control and quality assurance processes
Proven ability to manage multiple priorities, deadlines and dependencies, maintaining quality under pressure
Experience of working with a range of stakeholders, including senior stakeholders, specialist teams and external agencies or suppliers
Evidence of delivering customer communications that are clear, accessible and aligned to customer first and brand principles
Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:
Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes
You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.
The extras you’ll get
There are all sorts of employee benefits available at Nationwide, including:
25 days holiday, pro rata
Access to private medical insurance
A highly competitive pension to help you build a strong foundation for retirement
Access to an annual performance-related bonus
Training and development to help you progress your career
A great selection of additional benefits through our salary sacrifice scheme
Life assurance to provide peace of mind for you and your loved ones in the event of your death
Wellhub – access to a range of free and paid options for health and wellness
Up to 2 days of paid volunteering a year
Banking – but fairer, more rewarding, and for the good of society
We forge our own path at Nationwide.
As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.
If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.
At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.
We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.
What to do next
If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing and Corporate Affairs Manager.
