Manhattan Loft Gardens is one of London’s most iconic and architecturally celebrated residential developments, combining exceptional design, luxury living, and world-class service in the heart of Stratford. Home to a vibrant community of residents, international professionals, creatives, and business leaders, Manhattan Loft Gardens offers a unique lifestyle experience unlike any other residential development in London.
We are seeking an ambitious, charismatic, and commercially minded Brand & Growth Specialist to become one of the key faces of the brand and play a pivotal role in driving occupancy, revenue growth, strategic partnerships, and brand visibility across our residential offering.
This is not a traditional estate agency position. We are looking for someone who understands luxury service, relationship building, modern marketing, and business development. The successful candidate will combine exceptional people skills with a forward-thinking approach to growth, leveraging AI-powered marketing, strategic partnerships, and digital engagement to attract and convert prospective residents.
The Role
As Brand & Growth Specialist, you will be responsible for driving both short and long-term lettings activity while supporting residential sales opportunities across the development. Working closely with the Head of Residential and Operations Team, you will maximise occupancy, generate new business opportunities, and deliver an exceptional customer journey from first enquiry through to successful occupancy.
You will act as a brand ambassador for Manhattan Loft Gardens, showcasing the unique lifestyle, design ethos, and community that define the development while building meaningful relationships with prospective residents, corporate partners, relocation agents, investors, and industry contacts.
Alongside traditional business development responsibilities, you will play a leading role in developing innovative marketing initiatives, using AI-powered tools and digital platforms to increase awareness, engagement, and lead generation.
What you’ll do…
Residential Lettings & Commercial Performance
- Drive short and long-term lettings activity to achieve and exceed occupancy, revenue, and commercial targets.
- Support forecasting, budgeting, and strategic planning for residential lettings performance.
- Work closely with the Head of Residential to maximise revenue opportunities and minimise void periods.
- Oversee the residential leasing process from initial enquiry through to successful occupancy, delivering a seamless, high-touch client experience while managing viewings, negotiations, referencing, and tenancy administration.
- Conduct exceptional apartment viewings, delivering a personalised and premium customer experience.
- Build and maintain relationships with prospective tenants, buyers, investors, relocation agents, and corporate clients.
- Personally prospect new business opportunities and negotiate commercial agreements with third-party agencies and partners.
- Develop and manage relationships with estate agents, relocation consultants, online agencies, and referencing providers.
- Ensure all residential lettings activities are conducted in full compliance with current property legislation, regulatory requirements, and company policies, maintaining the highest standards of professionalism, governance, and customer care.
- Maintain a thorough understanding of relevant residential lettings legislation and industry best practice, ensuring all client interactions, tenancy administration, and operational processes remain fully compliant and up to date.
Brand Growth & Marketing
- Lead the creation and execution of innovative marketing strategies that support commercial objectives and brand growth.
- Utilise AI-powered tools, CRM platforms, automation software, and content-generation technologies to enhance marketing effectiveness and lead generation.
- Create engaging content for digital campaigns, social media channels, email communications, and promotional materials.
- Identify emerging marketing technologies and trends to continuously improve customer acquisition and brand visibility.
- Oversee online property listings and digital booking channels, ensuring content is consistently accurate, compelling, and aligned with brand standards.
- Develop initiatives that position Manhattan Loft Gardens as one of London’s most desirable residential destinations.
- Analyse campaign performance, lead generation activity, and conversion metrics to optimise marketing effectiveness and commercial outcomes.
Collaboration & Operations
- Work closely with the Head of Residential and Operations Team to maximise occupancy, revenue opportunities, and resident satisfaction.
- Develop strategic partnerships with relocation agents, corporate housing providers, employers, lifestyle brands, and local businesses to generate new residential leasing opportunities and strengthen brand awareness.
- Identify and cultivate new business channels, referral networks, and strategic relationships that drive enquiries, occupancy, and long-term growth.
- Collaborate with Operations teams to develop and maintain best-in-class lettings processes and customer experiences.
- Ensure seamless communication between lettings and operational teams to coordinate resident onboarding and tenancy management.
- Maintain accurate reporting, pipeline management, and performance tracking across all enquiries, viewings, and lettings activity.
- Continuously identify opportunities to improve efficiencies through technology, automation, and AI-enabled systems.
- Support the development and implementation of operational procedures that ensure a compliant, efficient, and consistently high-quality lettings experience.
Brand Representation
- Act as one of the public faces of Manhattan Loft Gardens within the local community and wider London residential market.
- Represent the development with professionalism, sophistication, and credibility at all times.
- Promote and protect the reputation, image, and values of Manhattan Loft Gardens.
- Maintain a thorough understanding of the development’s design, lifestyle offering, services, and unique market positioning.
- Build meaningful relationships across the local community and industry networks to enhance awareness and reputation.
What we are looking for…
About You
We are looking for an individual who naturally combines commercial instinct with exceptional interpersonal skills.
You will be:
- Confident, charismatic, and highly personable.
- An outstanding communicator with the ability to build rapport effortlessly.
- Passionate about luxury hospitality, lifestyle brands, and customer experience.
- Commercially aware with strong business development instincts.
- Curious about innovation and excited by the opportunities AI and technology bring to modern marketing and sales.
- Highly organised, self-motivated, and results-driven.
- Comfortable engaging with high-net-worth individuals, corporate clients, and international audiences.
- Equally capable of working independently and collaboratively within a fast-paced environment.
- Committed to delivering exceptional service while maintaining the highest standards of compliance and professional integrity.
Essential
- Strong customer-facing, sales, business development, or relationship management experience.
- Excellent communication, presentation, and negotiation skills.
- Experience using AI tools such as ChatGPT, AI marketing platforms, content-generation software, CRM systems, or marketing automation platforms.
- Strong digital literacy and understanding of modern marketing channels.
- A polished and professional personal presentation.
- A proactive, entrepreneurial mindset with a passion for growth and innovation.
- An understanding of the importance of regulatory compliance, operational governance, and best-practice customer management.
Desirable
- Experience within property, residential lettings, real estate, luxury hospitality, luxury retail, private members' clubs, relocation services, or premium customer service environments.
- Knowledge of the London residential property market.
- Knowledge of UK residential lettings legislation, regulatory requirements, and industry best practice.
- Experience creating content for social media and digital marketing campaigns.
- Understanding of lettings processes, tenancy administration, and agency relationships.
- Experience working with CRM systems and performance reporting tools.
What’s in it for you…
- Gym discounts and wellness classes.
- Monthly wellbeing challenges, trekking activities, sporting events.
- Party, Party Party –bi-annual theme parties.
- Monthly birthday celebrations and ‘Have one on us’ team drinks.
- Treat yourself with lots of retail & hospitality perks through our partner Westfield Stratford City.
- Freshly cooked food during your shift.
- Discounts of up to 50% off in F&B outlets
- Training to get you settled into your role, learning academies to broaden your skillset and development that helps you think, make and thrive at work.
- Opportunity to join and participate in our unique GROW academy.
- Bike to work scheme.
- Season Ticket Loan.
- Wagestream – Offering you a range of features, including up to 50% of salary stream before pay date, saving pot, financial advice.
- Recommend a friend Scheme, giving you the possibility to earn up to £500 for individual referral.
- Strat Chat – Our internal socials platform offering Communication / Recognition and Achievements via Badges –that allows you to exchange earned vouchers for different prizes.
- Star of the Month and Star of the Year Awards
- Vitality at work after 2 years’ service
- A supportive, people-focused culture
Why Join Manhattan Loft Gardens?
- Work within one of London’s most architecturally recognised and prestigious residential developments.
- Join a forward-thinking business embracing innovation, technology, and AI-driven growth.
- Engage with a diverse and sophisticated clientele from across the UK and internationally.
- Enjoy significant opportunities for career development and progression.
- Be part of a dynamic, entrepreneurial, and collaborative team environment.
- Play a meaningful role in shaping the future growth and reputation of an iconic London destination.
Work Location: In person
