We are seeking a dynamic and creative Content Marketing Specialist to join our marketing team here at Square Health!
About Square Health
Square Health is a leading digital healthcare provider, delivering innovative clinical services and technology platforms to insurers, employers, and consumers. Our ecosystem spans mobile and web applications, enterprise portals, APIs, and integrated clinical services enabling scalable, personalised healthcare journeys.
We work with major corporate clients and partners to deliver modern, accessible healthcare solutions, combining clinical expertise with advanced technology. At Square Health, you’ll be part of a collaborative, ambitious team focused on improving health outcomes through digital transformation.
Job Purpose
The Content Marketing Specialist will be responsible for creating clear, compelling and commercially useful content that supports Square Health’s growth, brand visibility, lead generation and sales conversion. The role will translate complex and clinical-adjacent topics into accessible content for insurers, employers and consumers, helping audiences understand who Square Health is, what it offers and why it matters. Working closely with the Growth Marketing Lead, the role will support content planning, campaign delivery, event and webinar activity, sales enablement and continuous improvement through content performance insight.
Main Accountabilities:
1. Content creation. Produce high-quality content across blogs, articles, whitepapers, guides, case studies, decks, video scripts, emails and campaign assets, ensuring materials are clear, accurate, engaging and aligned to the Square Health brand.
2. Clinical-adjacent communication. Translate complex health, wellbeing and service-related topics into accessible content that informs, engages and supports action across target audiences.
3. Content planning. Co-create content themes, calendars and formats with the Growth Marketing Lead, using market trends, customer needs and campaign performance to identify opportunities.
4. Campaign and marketing support. Support the planning, briefing and delivery of campaigns, website pages, events, webinars and digital activity, producing tailored content that supports awareness, engagement, lead generation and conversion.
5. Sales enablement. Work closely with sales to develop materials that support prospect engagement, commercial conversations and conversion, including content for presentations, proposals and follow-up activity.
6. Events, webinars and thought leadership. Create content for events, exhibitions, conferences and webinars, including promotional copy, decks, speaker notes, follow-up materials and thought leadership content.
7. Analytics and continuous improvement. Track content and campaign performance, including engagement, lead generation and event or webinar outcomes, using insight to improve future activity.
8. Cross-functional support. Support ad hoc content requests, cross-team initiatives and CRM-aligned content workflows, working collaboratively with marketing, sales, clinical and operational teams.
Other Duties:
- Comply with any reasonable ad-hoc work requests from the Director and/or Management.
- Undertake any training deemed appropriate by the Director and/or Management, including maintaining up-to-date knowledge of relevant digital health, workplace health and marketing developments.
- Comply with and promote all Company Policies.
- Comply with the Company’s Information Security Policy and risk and all other Company Policies applicable to the role.
Skills & Attributes Required:
- Exceptional writing ability across formats and audiences, with the ability to write strong copy directly and use AI appropriately as a support tool rather than a substitute for judgement.
- Ability to translate clinical-adjacent, health and wellbeing topics into clear, accurate and engaging content.
- Experience producing content across a range of formats, including articles, blogs, whitepapers, guides, case studies, decks, scripts, emails and campaign assets.
- Experience supporting marketing plans, campaign delivery, events, webinars and sales enablement.
- Strong understanding of how content supports awareness, engagement, lead generation and conversion.
- Strong organisation, stakeholder management and attention to detail.
- Confident using CRM, webinar, reporting and marketing insight tools, including HubSpot or similar platforms.
- Analytical, collaborative and able to work effectively with sales, marketing, clinical and operational teams.
- Comfortable working in a fast-moving environment with changing priorities and multiple content requirements.
- Professional approach to brand, accuracy, audience needs and commercially sensitive information.
Behaviours Required:
- Curious, creative and commercially aware, with a strong interest in health, wellbeing and digital healthcare.
- Collaborative and confident working across marketing, sales, clinical and operational stakeholders.
- Audience-focused, with the ability to adapt tone, message and format to different customer groups.
- Organised, proactive and able to manage multiple content requirements and deadlines.
- Analytical and improvement-focused, using performance insight to refine content and campaign activity.
- Professional, accurate and responsible in the handling of brand, clinical-adjacent content and commercially sensitive information.
- Comfortable using AI and digital tools appropriately to support productivity, creativity and content quality.
- Values diversity and difference and will consider the most effective way to promote equality of opportunity and good working relationships in employment and service delivery.
Benefits:
- Highly Competitive Salary
- Flexible work arrangements - A mix of remote working & visits to our office based in Windsor when required
- 25 Days Holiday
- Company pension scheme
- 24/7 Online GP
- Private Prescription Service
- Best Doctors – second opinion
- Mental Health Support – this is in addition to the support line already on offer
- Wellbeing Services – access to nutrition planning, fitness and online health check
If this exciting opportunity is of interest to you and you would like to find out more, then please apply today!
Ability to commute/relocate:
- Windsor SL4 1AT: reliably commute or plan to relocate before starting work (required)
Work Location: Hybrid remote in Windsor SL4 1AT
