About Illumination Events
Illumination Events is an established technical event production company based in Berkshire, delivering professional event solutions for corporate clients, weddings, festivals, outdoor events, venues and event agencies across the UK.
As the business continues to grow, we are looking for a creative and commercially focused Digital Marketing Manager to strengthen our online presence, generate high-quality enquiries and support the next stage of the company’s development.
The Role
The Digital Marketing Manager will take responsibility for planning, delivering and improving the company’s digital marketing activity.
This is a practical, hands-on role suited to someone who can develop a marketing strategy while also creating content, updating website pages, managing campaigns and reviewing performance.
The successful candidate will work closely with the company directors to understand business priorities, seasonal demand and upcoming projects. They will then turn these into effective campaigns that generate enquiries, build brand awareness and support sustainable business growth.
Key ResponsibilitiesDigital Marketing Strategy
Develop and manage a clear digital marketing plan aligned with the company’s commercial objectives.
Identify opportunities to promote priority services, seasonal campaigns and areas of the business with growth potential.
Plan marketing activity around key periods, including wedding season, outdoor event season, Christmas events, conferences and corporate bookings.
Help define and monitor the company’s brand positioning across different markets, including direct clients, venues, event agencies and production partners.
Website and Search Engine Optimisation
Manage and improve the Illumination Events WordPress and Elementor website.
Create, update and optimise landing pages, service pages, case studies and blog content.
Improve organic search performance through keyword research, on-page SEO, internal linking, metadata and content development.
Monitor website performance and identify opportunities to improve usability, customer journeys and enquiry conversion rates.
Work with external website developers or SEO specialists where additional technical support is required.
Google Ads and Paid Advertising
Take ownership of the company’s Google Ads account following a structured handover from our existing outsourced Google Ads management provider.
Google Ads is currently the company’s primary source of enquiries and revenue generation, making the effective management, development and optimisation of campaigns a central part of this role.
Review the existing account structure, campaigns, keywords, search terms, conversion tracking, budgets and landing pages.
Develop campaigns around priority services, locations and target customer groups while ensuring advertising spend remains focused on commercially valuable enquiries.
Monitor lead quality, cost per enquiry, conversion rates and return on advertising spend.
Identify opportunities to reduce wasted spend, improve campaign performance and increase the volume of relevant enquiries.
Manage other paid digital advertising campaigns where commercially appropriate.
Social Media and Content Creation
Manage the company’s social media presence across relevant platforms, including Instagram, Facebook, LinkedIn and YouTube.
Create engaging content showcasing completed events, behind-the-scenes activity, case studies, client projects and company developments.
Produce a structured content calendar and maintain a consistent posting schedule.
Write captions, website copy, promotional material, email content and campaign messaging in the company’s tone of voice.
Coordinate photography and video content from events, including organising and editing existing footage where appropriate.
Email Marketing and Customer Communication
Develop email marketing campaigns for previous clients, venues, agencies and potential customers.
Build and maintain suitable email contact lists while following UK GDPR and electronic marketing requirements.
Create newsletters, seasonal promotions, company updates and follow-up campaigns.
Support the development of automated customer journeys, enquiry follow-ups and remarketing activity.
Lead Generation and Conversion
Develop campaigns designed to generate relevant, high-quality enquiries rather than simply increasing website traffic or social media engagement.
Work with the directors to understand the quality and commercial value of incoming leads.
Review enquiry sources and identify which channels, campaigns and services deliver the strongest results.
Recommend improvements to enquiry forms, landing pages, calls to action and customer follow-up processes.
Reporting and Performance
Monitor performance using tools such as Google Analytics, Google Search Console, Google Ads and social media reporting platforms.
Produce a clear monthly marketing report covering website traffic, lead generation, campaign performance, advertising spend and areas for improvement.
Set measurable targets and key performance indicators for marketing activity.
Use data to adjust campaigns and prioritise the areas most likely to support business growth.
Brand Development
Ensure the company maintains a consistent, professional and recognisable brand across its website, advertisements, documents and social media channels.
Support the creation of brochures, sales materials, service guides and promotional documents.
Help position Illumination Events as a dependable and experienced technical production partner for clients, venues and event agencies.
Skills and Experience
The successful candidate should have:
- Previous experience in a digital marketing, marketing manager or similar hands-on role.
- Strong practical experience managing and optimising Google Ads campaigns.
- A clear understanding of conversion tracking, lead quality, cost per acquisition and return on advertising spend.
- Strong knowledge of SEO, social media marketing and content creation.
- Experience managing or updating WordPress websites, ideally using Elementor.
- The ability to write clear, professional and engaging marketing copy.
- Experience using Google Analytics, Google Search Console and campaign reporting tools.
- A strong understanding of lead generation, customer journeys and conversion optimisation.
- Good organisational skills and the ability to manage several campaigns or projects at once.
- The confidence to work independently and take ownership of marketing activity.
- A commercial mindset, with an understanding that marketing performance should be connected to enquiries, bookings and revenue.
- Strong attention to detail and a consistent approach to brand presentation.
Experience within the events, hospitality, weddings, technical production or equipment hire sectors would be beneficial but is not essential.
Photography, video editing, graphic design or Adobe Creative Suite experience would also be advantageous.
Personal Attributes
We are looking for someone who is:
- Creative but commercially minded.
- Proactive and comfortable bringing forward new ideas.
- Organised, dependable and able to work independently.
- Confident communicating with directors, suppliers and external agencies.
- Comfortable working in a small business where priorities and workloads can change quickly.
- Willing to learn about our services, customers and the wider events industry.
- Focused on delivering measurable results rather than marketing activity for its own sake.
Working Arrangements
The role is based on 24 hours per week, with the exact working days and hours to be agreed.
The role will be hybrid, with an expected working pattern of approximately two days per week working from home and one day based at our Holyport office or attending an event or project site.
The balance between home, office and event-based working may occasionally vary depending on business requirements, meetings, campaigns and upcoming events.
Occasional attendance at events may be required to capture photographs, video footage, case studies and behind-the-scenes content. Events may occasionally take place during evenings or weekends.
Overtime may be available depending on the company’s workload and event schedule. Any overtime must be agreed in advance with the company directors.
Where an employee works for more than 10 hours in a single event working day, the additional eligible hours will be paid at the company’s Long Event Day Premium of time and a half.
Company Benefits
- Flexible hybrid working arrangements.
- Friends and family discount on eligible company services.
- Windows laptop provided where required for the role.
- Opportunities for additional overtime depending on business workload.
- Long Event Day Premium where applicable.
- The opportunity to take ownership of the company’s digital marketing strategy.
- Access to a wide variety of visually engaging events and projects.
- A varied role with the opportunity to influence the future direction of the business.
- A supportive, small-team environment with direct access to the company directors.
Pay: £19.24 per hour
Benefits:
- Casual dress
- Company events
- Flexible schedule
- Free parking
- On-site parking
- Sick pay
- Work from home
Application question(s):
- Do you reside in the Berkshire area?
- How long have you worked in Marketing and specifically Digital Marketing?
- How many years of Social Media Experience do you have and what results have you achieved?
- Have you had experience working in the Events and Entertainment sector, specifically Technical Production? Please give an example.
Experience:
- Google Ads: 1 year (required)
- WordPress: 1 year (required)
Licence/Certification:
- Driving Licence (required)
Work Location: Hybrid remote in Maidenhead
