Who are IDHL?
At IDHL, we’re more than a digital agency, we’re a strategic partner to ambitious brands, helping them accelerate growth in the digital economy.
Our expertise is delivered through three core divisions: Performance, Web & eCommerce, and Intelligence – all working closely together to create impact across channels.
We’re also home to Fostr, a Shopify Plus agency for luxury and lifestyle brands, and The MTM Agency, specialists in integrated marketing and audience engagement.
What connects it all is our focus on outcomes, not just outputs. We back each other, take pride in what we do, and make sure the way we work works for everyone.
Your role as Media Strategist
As a Media Strategist, you will support the delivery of insight-led, multi-channel media strategies across a portfolio of performance and brand-led clients. Working closely with the Media Strategy Director, channel specialists, client services teams, and external partners, you will help translate data, audience insight, and client objectives into actionable media plans that drive measurable growth.
This is a collaborative and hands-on role that sits at the centre of strategy, planning, and activation. You will contribute to strategic thinking while also supporting the successful delivery and optimisation of campaigns across multiple digital media channels. The role requires strong organisational skills, commercial awareness, and a proactive mindset, alongside a solid understanding of paid media and campaign delivery fundamentals.
Main Accountabilities
Planning & Strategy Support
Support the development of integrated, multi-channel media strategies aligned to client objectives and the IDHL Framework
Build and maintain detailed media plans including budgets, phasing, channel recommendations, and forecasting
Conduct audience, competitor, market, and channel research to inform strategic planning and identify growth opportunities
Translate strategic recommendations into actionable activation plans for specialist channel teams.
Contribute ideas and insights that support innovation and improved media effectiveness across client accounts
Campaign Activation & Delivery
Coordinate campaign launches across multiple channels, ensuring assets, tracking, measurement, and data inputs are in place prior to launch
Work closely with internal specialists and external partners to support smooth campaign activation and delivery
Ensure tracking frameworks, pixels, tagging, and measurement requirements are implemented and validated correctly
Troubleshoot delivery or setup issues proactively, escalating risks where required
Performance Monitoring & Optimisation
Monitor campaign performance and collaborate with channel teams to identify optimisation opportunities
Support reporting, campaign reviews, and performance analysis by pulling insights and identifying actionable recommendations
Track campaign pacing, delivery, spend, and KPIs, flagging risks or opportunities early
Contribute to test-and-learn approaches that improve media efficiency and effectiveness
Client & Stakeholder Management
Act as a day-to-day contact for campaign delivery, planning support, and media queries
Support the preparation of client reports, presentations, strategic updates, and review documents
Build strong working relationships with media owners, suppliers, and platform partners to unlock opportunities and added value
Communicate confidently with both internal and external stakeholders
Commercial & Operational Support
Support budget management, financial tracking, and campaign reconciliation processes
Ensure media plans align with agreed commercial targets and client budgets
Contribute to new business opportunities through research, planning support, and proposal development
Support the continuous improvement of planning processes, templates, and operational ways of working
Collaboration & Culture
Work collaboratively with internal channel specialists across Paid Search, Paid Social, Programmatic, Video, TV/CTV, and other media channels
Champion consistency, attention to detail, and quality across all outputs
Contribute positively to team culture, knowledge sharing, and cross-functional collaboration
Core Knowledge & Skills
Essential
Strong understanding of digital media channels including Paid Search, Paid Social, Programmatic, Display, Video, and TV/CTV
Experience supporting media planning, campaign activation, or digital marketing delivery across multiple channels
Ability to interpret audience, competitor, and performance data to support strategic recommendations
Strong organisational skills with excellent attention to detail across planning, budgets, and campaign delivery
Analytical mindset with the ability to identify insights and optimisation opportunities
Excellent written and verbal communication skills
Ability to manage multiple projects and priorities in a fast-paced environment
Proactive, collaborative, and solutions-focused approach
Desirable
Experience using audience insight and research tools such as Similarweb, TGI, or Canvas8
Understanding of attribution, analytics, and measurement frameworks
Exposure to new business pitches or proposal development
Awareness of wider media channels including audio, native, and OOH
Experience working within a digital agency or integrated marketing environment
Qualification/Experience Requirements
Essential
1–3 years’ experience in media planning, paid media, digital marketing, or campaign management
Experience working across multiple digital media channels and campaign delivery processes
Desirable
Agency-side experience within a media, digital, or integrated marketing environment
Experience supporting strategic planning or multi-channel campaign recommendations
Exposure to media buying platforms, tracking implementation, or campaign reporting tools
Any Other Relevant Information
Work from an IDHL office regularly in line with the team days
Ensure regular and consistent visits to the core offices, to be present with all levels of the team
Be available to travel frequently to client and new business meetings
