Role Overview
Location: The Beeches Golf, Chelford Road, Ollerton, WA16 8SE
Position Type: Full-time, on-site (flexibility by agreement)
Reporting To: Board of Directors
Travel: Occasional travel required for industry events, supplier meetings, and professional development
Performance Reviews: Monthly review with the Board
Salary: £40,000–£50,000 base + benefits, plus up to 20% annual bonus subject to agreed targets
Job Purpose
The General Manager is the senior leader at The Beeches Golf, responsible for the full strategic, operational, and financial performance of the site. The role spans the driving range, adventure golf, café, and retail shop, with an additional remit to lead the build-out and launch of a new club fitting centre. This is a pivotal role for a hands-on general manager who can operate at both strategic and operational levels, drive business growth, and deliver an exceptional customer experience.
Key Responsibilities
Strategy and Business Growth
- Develop an annual business strategy and, subject to Board approval, implement it with a focus on scalability and sustainability.
- Regularly assess performance against strategic goals and adjust plans as needed.
- Provide a monthly report to the Board within five working days of each month end, covering performance, financials, and key developments.
Operational Leadership
- Lead daily operations across the driving range, adventure golf, café, and shop, ensuring procedures are streamlined and consistent with industry best practice.
- Oversee food and beverage management for the on-site café, including the creation and refresh of seasonal menus, sourcing of suppliers, and the implementation of menu updates across site POS systems.
- Ensure on-site management coverage during all opening hours, including opening and closing.
- Maintain site cleanliness, safety, and presentation standards at all times.
- Oversee the Trackman system, ensuring it is kept updated and fully operational.
- Manage ball-picking operations (automated and manual).
Fitting Centre Build-Out (Greenfield Project)
- Lead the planning and operational launch of the new club fitting centre, working closely with the Board and relevant contractors or suppliers.
- Define the service model, staffing requirements, and operational procedures for the fitting centre ahead of opening.
- Ensure the fitting centre is integrated into the wider site proposition and customer journey from day one.
Financial Management
- Oversee annual budget preparation and manage cash flow across the business.
- Review monthly financial statements, analyse variances, and initiate corrective action where required.
- Lead financial forecasting and risk analysis.
People Management
- Recruit, onboard, and develop staff, maintaining a high-performing and engaged team.
- Prepare staff rosters and ensure all team members understand their responsibilities.
- Conduct regular performance conversations and formal appraisals.
- Ensure all staff hold relevant qualifications, including First Aid, and that training records are maintained.
- Ensure full compliance with UK employment law and keep personnel records and the employee handbook current.
Customer Experience
- Set and maintain service standards that deliver an exceptional customer experience across all areas of the site.
- Handle escalated customer complaints promptly and professionally.
- Drive customer loyalty initiatives, including the promotion of loyalty cards and membership products.
Commercial and Supplier Management
- Oversee stock ordering, inventory accuracy, and accountability across the site.
- Manage supplier relationships and ensure value for money.
- Schedule and invoice golf professionals operating on-site.
- Develop and manage corporate bookings and events, driving group revenue across the site. Oversee cash handling procedures, including weekly banking.
Marketing and Community Engagement
- Oversee marketing activity to grow the venue’s visibility and customer base.
- Utilise digital channels, social media, England Golf networks, and local community engagement to attract new customers and retain existing ones.
Health, Safety, and Compliance
- Take overall responsibility for health and safety across the site.
- Implement, maintain, and regularly review policies, procedures, and risk assessments.
- Ensure all staff are briefed and trained on relevant health and safety requirements.
Skills and Qualifications
Essential
- Minimum of five years’ senior management experience in the golf industry or a closely related hospitality or leisure sector.
- Demonstrable track record of operational leadership and people management.
- Sound financial acumen, including experience managing budgets, P&L, and cost controls.
- Excellent interpersonal and communication skills, with the ability to manage diverse teams.
- Strong organisational skills and the ability to manage competing priorities.
Desirable
- Experience leading a new facility launch or capital project.
- Familiarity with Trackman or equivalent golf technology platforms.
- Knowledge of England Golf structures and the wider amateur golf landscape.
- Experience with digital marketing and social media management in a consumer-facing environment.
Compensation and Benefits
- £40,000–£50,000 base salary (dependent on experience)
- Up to 20% annual performance bonus, subject to agreed targets
- Benefits package - details available on request
How to Apply
· To apply, please email your CV to [email protected]
· Applications close on the 25th June 2026.
· If you do not hear from us within two weeks of applying, please assume that your application has been unsuccessful on this occasion.
Pay: £40,000.00-£50,000.00 per year
Work Location: In person
