About the Role
This is not a traditional Executive Assistant role.
An opportunity has arisen to become the trusted right hand to the founder of multiple ambitious businesses and charitable initiatives, helping build exciting brands whilst creating the structure, organisation and momentum that allows ambitious ideas to become reality.
The successful candidate will work across:
The Forge
An innovation and partnerships business connecting ambitious FMCG brands with retailers, corporates and industry leaders.
Nocrudo
An award winning premium non alcoholic drinks brand expanding across hospitality, retail and international markets.
Charitable Initiatives
Community projects designed to create meaningful impact across Norfolk and beyond.
No two days are ever the same.
One day could involve preparing for a retailer meeting in London, coordinating a networking dinner, arranging international travel and booking a photoshoot. Another might involve helping organise a fundraising event, liaising with suppliers, ensuring household contractors are booked, collecting research for a new business idea and making sure everything is in place for the week ahead.
This role is not about waiting to be asked.
It is about spotting what needs doing, taking ownership and making it happen.
Founder Success
Supporting a founder means understanding that business and life do not operate separately.
Success in this role comes from creating the headspace for the founder to focus on growth by ensuring everything else simply works.
The successful candidate will become the person who always knows what is happening next, what has been forgotten and what needs to happen before anyone else has thought about it.
Responsibilities include:
- Staying several steps ahead, anticipating needs before they arise and ensuring nothing falls through the cracks.
- Managing an ever changing diary across multiple businesses, balancing retailer meetings, partnership meetings, events, travel and personal commitments.
- Planning every week in advance, ensuring meetings, preparation time, travel and personal commitments all work together realistically.
- Booking and coordinating UK and international travel, including flights, hotels, restaurants, transfers and detailed itineraries.
- Preparing for meetings, events and speaking opportunities by ensuring presentations, briefing notes, product samples, business cards and everything required is organised well in advance.
- Acting as a trusted gatekeeper, confidently managing incoming requests, protecting time and ensuring priorities remain focused on the highest value opportunities.
- Coordinating appointments including medical, dental, beauty, fitness, vehicle servicing and property maintenance.
- Making sure the practical details of everyday life are simply sorted, whether that is ensuring the car has fuel before an early start, arranging servicing and MOTs, organising dry cleaning before an event, collecting parcels, arranging deliveries or making sure everything needed for travel is ready.
- Overseeing household administration by coordinating cleaners, gardeners, contractors, maintenance appointments, utilities, deliveries and general property management.
- Researching and arranging everything from restaurants, accommodation and experiences to gifts, suppliers, venues and last minute requests.
- Supporting personal projects such as holidays, celebrations, house events, entertaining and family occasions.
- Keeping track of important dates including birthdays, anniversaries, business milestones, passport renewals, memberships, subscriptions and recurring commitments.
- Creating systems that prevent problems rather than reacting to them, continually improving how both business and personal life are organised.
- Handling unexpected changes calmly and confidently, finding solutions independently and adapting quickly when plans change.
- Bringing calm, organisation and consistency to an environment where priorities move quickly and every day is different.
Business Operations
Alongside founder support, this role plays a key part in keeping multiple businesses moving.
Responsibilities include:
- Coordinating projects across The Forge, Nocrudo and charitable initiatives.
- Keeping project plans, deadlines and actions on track.
- Chasing suppliers, agencies and partners to ensure deliverables are completed on time.
- Preparing presentations, proposals, reports and meeting packs.
- Supporting recruitment, onboarding and general business administration.
- Maintaining CRM systems, trackers and internal documentation.
- Identifying opportunities to improve systems and increase efficiency.
- Taking ownership of tasks and ensuring they are followed through to completion.
Partnerships and Events
The businesses regularly host networking events, retailer introductions, partnership meetings and community initiatives.
Responsibilities include:
- Coordinating networking events and Meet the Buyer dinners.
- Managing invitations, RSVPs, guest lists and event logistics.
- Liaising with venues, suppliers, sponsors and partners.
- Supporting partnership campaigns and activations.
- Attending events where required and ensuring every detail runs smoothly.
- Building strong relationships with stakeholders and representing the businesses professionally.
Charity and Community Projects
Community impact is a growing part of the businesses.
Responsibilities include:
- Coordinating fundraising campaigns and charitable initiatives.
- Liaising with sponsors, volunteers, councils and community organisations.
- Supporting the delivery of seasonal projects, including Christmas initiatives.
- Managing logistics, communications and administration.
- Helping transform ambitious ideas into meaningful community impact.
About You
This role will suit someone who genuinely enjoys helping people.
Someone who notices the small details others miss.
Someone who gets genuine satisfaction from bringing order to busy environments and making another person’s life easier.
The ideal candidate will be:
- Exceptionally organised with outstanding attention to detail.
- Highly proactive and naturally thinks several steps ahead.
- Calm under pressure and comfortable making decisions independently.
- Warm, approachable and emotionally intelligent.
- Confident enough to challenge where appropriate and protect priorities.
- Professional, trustworthy and completely discreet.
- Resourceful, adaptable and solutions focused.
- Comfortable juggling multiple projects without losing sight of the detail.
- Happy switching between business strategy, events, administration and personal support within the same day.
Essential Experience
- Previous experience as an Executive Assistant, Personal Assistant, Chief of Staff, Operations Coordinator or similar role.
- Outstanding organisational and communication skills.
- Excellent written English and attention to detail.
- Strong Microsoft Office and Google Workspace skills.
- Full UK driving licence.
- Confidence working independently and taking ownership.
Desirable
Experience in any of the following would be advantageous:
- Founder led businesses.
- FMCG or consumer brands.
- Events or hospitality.
- Partnerships or business development.
- Charity or fundraising.
- Project management.
A Typical Week Could Include
No two weeks are ever the same, but here is a flavour of the variety this role offers.
Monday
Preparing for a strategy meeting with a major retailer, ensuring presentations, samples and briefing notes are ready.
Reorganising the week’s diary after several meetings change at short notice.
Booking international flights, hotels and restaurants for an upcoming business trip.
Coordinating contractors and deliveries for a property.
Tuesday
Supporting preparations for a Meet the Buyer networking event.
Confirming guests, suppliers and final event logistics.
Chasing suppliers and partners to keep projects moving.
Researching venues for future events.
Ensuring the car is fuelled and ready ahead of a busy few days of travel.
Wednesday
Managing appointments and household administration.
Ordering products, gifts or event materials.
Preparing briefing notes for partnership meetings.
Solving last minute challenges when plans unexpectedly change.
Thursday
Supporting a networking event or partnership dinner.
Welcoming guests and ensuring every detail runs seamlessly.
Managing follow up actions from meetings.
Keeping projects progressing across multiple businesses.
Friday
Planning the following week’s diary to ensure meetings, travel and personal commitments work together.
Reviewing upcoming launches, deadlines and priorities.
Organising anything needed for weekend events or travel.
Making sure every loose end has been tied up before the week finishes.
Along the way there might also be:
- Organising a housewarming dinner or family celebration.
- Coordinating a Christmas charity campaign supporting local families.
- Booking a photographer or videographer for content creation.
- Researching a new business opportunity.
- Collecting samples for retailer presentations.
- Finding the perfect corporate gift.
- Arranging last minute travel.
- Renewing passports before international trips.
- Booking appointments.
- Liaising with cleaners, gardeners and contractors.
- Preparing for podcasts, media interviews or speaking engagements.
- Solving the dozens of unexpected things that naturally arise when supporting a busy founder.
Why Join?
This is an opportunity to work directly alongside a founder building ambitious businesses with exciting plans for growth.
You will gain exposure to entrepreneurship, retail, partnerships, branding, events, innovation and charitable initiatives whilst playing a genuinely influential role in how the businesses grow.
You will be trusted with real responsibility from day one, encouraged to improve how things are done and become an integral part of building something meaningful.
This role is not for someone who simply enjoys ticking off a to do list.
It is for someone who gets genuine satisfaction from making life easier for others. Someone who notices the little things, thrives on variety, loves solving problems and feels proud knowing they have played a part in helping ambitious ideas become reality.
If you are the sort of person who naturally says, “Don’t worry, I’ve already sorted it,” then we would love to hear from you.
Pay: £31,420.00-£40,658.52 per year
Application question(s):
- Are you able to work from the Norwich office full-time?
- Are you comfortable with a role that includes both business and personal support?
- Tomorrow starts with an early meeting in London. The founder has forgotten they need to leave at 5.30am, and hasn't prepared arrangements. What would you check or organise before the end of the evening?
Licence/Certification:
- Driving Licence (required)
Work Location: In person
