Overview:
At PepsiCo Design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.
PepsiCo Design Foods Europe is looking for a highly creative and forward-thinking Assistant Designer to join the team in LONDON.
This is a unique opportunity for a designer who is inspired by the chance to help shape and elevate some of the world’s most iconic and beloved food brands — including Lay’s, Doritos, Cheetos, Quaker, and many more — contributing to work that reaches millions of consumers every day and leaves a lasting cultural impact.
Responsibilities:
We are looking for a proactive, curious, and creatively driven designer who brings energy, fresh perspectives, and a strong desire to grow.
Someone who thrives in a fast-paced environment, embraces new ways of working, and is excited to experiment, learn, and push creative boundaries.
This role will support the creation of compelling brand experiences across a variety of touchpoints, helping bring ideas to life through high-quality design execution.
The Assistant Designer will engage with cross-functional teams to drive comprehensive brand and graphic design projects from ideation to execution.
The main objective of this role is to build brand ecosystems that empower our iconic brands through all the consumer journey
Send us your portfolio if you are:
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A lover of design, brands, and people
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A self-starter with entrepreneurial spirit
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Energized by challenges
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Empathetic to consumers, customers, and internal stakeholders
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Keen eye for consumer behaviour trends in addition to extraordinary design savvy
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A storyteller, visually & verbally
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Comfortable multitasking
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Collaborative and positive person
Key Capabilities
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Creativity & Curiosity: Open-minded, with a passion for exploring ideas and pushing creative boundaries.
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Proactivity: Self-starter with a positive attitude and willingness to take initiative.
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Agility: Ability to work at pace and adapt quickly to changing priorities and briefs.
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Communication: Confidence in explaining and presenting creative ideas clearly.
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Collaboration: Team player with a flexible and inclusive mindset.
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Attention to Detail: Strong focus on quality and consistency in design execution.
Responsibilities
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Support the development and execution of brand design projects across Foods Europe portfolios.
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Translate creative briefs into strong, insight-driven design concepts under the guidance of senior team members.
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Contribute to the delivery of design assets across multiple touchpoints: packaging, visual identity systems, shopper, experiential, digital, campaigns, etc.
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Respond quickly and effectively to briefs, demonstrating agility and attention to detail.
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Assist in preparing and presenting creative ideas, clearly communicating design rationale.
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Collaborate with cross-functional teams and external partners to deliver consistent brand expression.
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Contribute to a culture of experimentation by exploring new tools, techniques, and creative approaches.
Accountabilities:
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Creating high quality brand design solutions in a rapid paced, high-output environment
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Deliver end to end projects from concept to artwork.
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Present design concepts in a clear and concise manner
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Quickly sketch ideas to create and communicate concepts
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Participate and contribute in brainstorm sessions
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Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
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Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
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Ideate and construct ideas within a team-based design environment
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Manages own timelines, milestones, and internal deadlines to ensure timely delivery
Qualifications:
- 1 - 3 years studio experience as a graphic designer taking projects from concept through completion preferably within FMCG
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Degree or equivalent experience in Graphic Design, Visual Communication, or related field.
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Background + understanding of brand/graphic design as well as a basic understanding of industrial design + motion preferred
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Strong portfolio of design work showcasing both print and digital projects
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Social media-minded curator
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Digital + photography interest or experience
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Brand design background and style guideline experience, 360 visual identities
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Strong typography and layout sensibility
Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts - - Illustration skills would be a ++
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A strong portfolio demonstrating creativity, craft, and conceptual thinking.
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Multidisciplinary exposure across different areas of design (branding, packaging, digital, etc.).
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Interest in working across diverse brands and markets within a regional/global context.
Technical & Specialist Skills (Highly Valued)
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Expert with industry-standard design tools (Adobe Creative Suite, Miro/Figma, etc.).
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Experience on AI tools applied to design development and visualization
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Exposure to motion design, animation.
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Curiosity about emerging technologies and new creative methodologies.
