At a Glance
Location: London HQ (with possibility to work hybrid in the future)
Salary: £40,000 to £45,000 per annum, depending on experience
Contract: Full-time, Fixed Term Contract then permanent
Office Base: NRF Headquarters, Stanmore, London
Manages: A remote team of freelancers plus external agency relationships
Travel: Approximately 2 to 4 international field trips per year
About Noor Relief Fund
We are an international humanitarian aid charity, not a faith-based one. Our work is
rooted in human need, not in religious identity. We deliver life-changing programmes across the Middle East, East Africa, and South Asia, including orphan sponsorship, clean water wells, schools, housing, food parcels, medical aid, and microfinance. Alongside this, we run a small number of seasonal appeals (Ramadan and Qurbani) which are increasingly being adopted by mainstream non-Muslim charities too.
The vast majority of our donors today come from the Muslim community, while the real opportunity, namely major individual donors, corporate sponsors, trusts, foundations, and the wider UK public, sits largely untapped beyond it.
Our humanitarian work appeals to everyone. To grow beyond our current audience, we now need a dedicated marketing leader with the time, focus, and specialist expertise to take our brand to the next level and open it up to the wider UK public, corporate partners, and major donors.
The Mission of This Role
This is not a “run the marketing function” role. This is a transformation role.
We want someone who can take Noor Relief Fund and turn it into a charity that sits comfortably in the same conversation as Charity: Water, WaterAid, Save the Children, or UNICEF.
A charity with a brand, a visual identity, and a storytelling style that resonates with everyone, regardless of faith or background.
You will be the person who owns that change.
What Success Looks LikeIn 12 Months
- Our marketing, website, content, and brand presence should look and feel like that of a leading international humanitarian charity.
- Our digital fundraising income should be growing strongly.
- Our donor base should be visibly diversifying beyond the Muslim community.
In 36 Months
- Noor Relief Fund should be a recognised name in UK humanitarian aid.
- The charity should be on track to double its annual income and beyond.
- Corporate partnerships, major donors, and institutional funders should be engaging with us on equal footing with established charities.
A Word About Our CEO
Our CEO comes from a strong creative background with hands-on expertise in marketing, web design, graphic design, and video editing. Until now, he has personally led much of our marketing output, which is why our existing material is held to a high creative standard.
However, a growing charity cannot have its CEO running marketing day to day. His time is increasingly needed on strategy, major donors, partnerships, and leading the organisation. The marketing function has therefore reached the limit of what one part-time creative leader can deliver, and we now need a dedicated specialist to take it much further.
What this means for you:
- You will be working with a CEO who genuinely understands and values your craft, who can engage seriously with creative decisions, and who will be a real partner rather than a distant approver.
- The creative bar is already high, and we want you to raise it further. We are not looking for someone we need to train. We are looking for someone whose taste, technical depth, and portfolio will push us forward.
- You will have the autonomy to lead, with the support of a CEO who has been in your shoes and respects the work.
If you are the kind of creative professional who thrives working alongside someone who appreciates the detail, and who is ready to take a brand from good to genuinely world-class, this role is for you.
What This Means for You
- You will work with a CEO who genuinely understands and values your craft.
- The creative bar is already high, and we want you to raise it further.
- We are not looking for someone we need to train.
- We are looking for someone whose taste, technical depth, and portfolio will push us forward.
- You will have the autonomy to lead, with the support of a CEO who has been in your shoes and respects the work.
If you are the kind of creative professional who thrives working alongside someone who appreciates the detail, and who is ready to take a brand from good to genuinely world-class, this role is for you.
What You’ll Own
Brand & Creative Direction
- Owning the visual identity, tone of voice, brand guidelines, and overall creative standard.
- Making Noor Relief Fund look and feel like a world-class humanitarian charity.
Strategy & Campaigns
- Setting the annual marketing and fundraising strategy.
- Planning and delivering all major campaigns including:
- Ramadan
- Qurbani
- Winter appeals
- Emergency appeals
- Year-round acquisition campaigns
Paid Digital Advertising
- Running paid campaigns across:
- Meta
- Google
- Google Ad Grants
- TikTok
- YouTube
- Owning:
- Cost per donor
- ROAS
- Conversion performance
Website & Donation Funnel
- Owning the website, donation pages, landing pages, SEO, and conversion optimisation.
Email & CRM Marketing
- Leading the email programme, donor journeys, newsletters, automation, and lapsed donor reactivation.
Social Media Strategy
- Setting the strategy, content pillars, and creative direction.
- Briefing and overseeing the freelance Social Media Manager.
- You will not personally post day to day.
Content & Storytelling
- Directing the production of all video, photography, and graphic content.
- Travelling to field locations to capture authentic stories.
- Building a content library.
Freelancer & Agency Management
- Briefing, reviewing, and managing the remote team and external agencies.
- Holding everyone to a consistently high standard.
Performance Reporting
- Monthly reporting to the line manager on:
- Income
- Cost per acquisition
- Donor lifetime value
- Campaign performance
The Audience Shift We Need You to Lead
Where We Are Today
- Vast majority of donors are Muslim
- Marketing tone leans towards the Muslim audience
- Limited corporate partnerships
- Largely retail donor income
- Brand recognition limited within one community
Where We Need to Be
- A diverse donor base spanning all communities
- Marketing tone that is universally human and humanitarian
- Strong corporate sponsorship pipeline
- Healthy mix of retail, major donor, corporate, and institutional income
- Brand recognised across the UK humanitarian sector
Important: We are not abandoning our existing donors or our seasonal Islamic appeals. We are expanding outwards, not pivoting away.
The Ramadan and Qurbani campaigns remain part of our calendar, and we expect you to deliver them brilliantly, alongside building a much broader year-round brand.
What We Offer
- A genuinely strategic role with significant autonomy and Board-level visibility
- A CEO who understands and values your craft and will engage with your work seriously
- A blank canvas to build and shape an entire function
- 28 days annual leave plus bank holidays, plus additional days for Eid
- Workplace pension
- The deep satisfaction of work that directly funds humanitarian programmes that change lives
How to Apply
Send your:
- CV
- Covering letter
- Portfolio or links to work you are proud of
to: [email protected]
We will be paying close attention to the portfolio.
Tell us:
- What you did
- Why you made the creative choices you made
- What the results were
Recruitment Process
- First-stage interview with the General Operations Manager
- Strategic creative exercise (presented at final stage)
- Final-stage interview with the CEO and reference checks
Noor Relief Fund is committed to safeguarding and equality of opportunity. We welcome applications from all backgrounds and faiths, and from those of none.
The successful candidate will be required to undergo a DBS check and provide references.
PERSON SPECIFICATION
Essential
- Minimum 5 years in marketing, digital fundraising, brand, or a closely related senior creative role
Desirable
- 7+ years with experience at Head of or senior manager level
Sector Experience
Essential
- Track record in an organisation with a strong consumer or supporter-facing brand
Desirable
- UK charity or non-profit experience, particularly international development or humanitarian
Brand Work
Essential
- Demonstrable experience leading or significantly contributing to a brand repositioning or brand growth project
Desirable
- Experience taking a brand from niche audience to mainstream recognition
Digital Fundraising
Essential
- Proven track record running paid digital campaigns with measurable income growth
Desirable
- Experience scaling digital fundraising from under £500K to multi-million-pound annual income
Paid Advertising
Essential
- Hands-on experience with Meta Ads Manager and Google Ads, including:
- Campaign setup
- Audience targeting
- Conversion tracking
Desirable
- Experience with:
- TikTok ads
- YouTube ads
- Google Ad Grants
- Programmatic advertising
Team Management
Essential
- Proven experience managing freelancers, agencies, or small teams remotely
Desirable
- Experience building a creative team or function from scratch
Campaign Delivery
Essential
- Track record of delivering integrated multi-channel campaigns
Desirable
- Direct experience of seasonal giving campaigns:
- Ramadan
- Christmas
- Emergency appeals
Website & Funnel Experience
Essential
- Experience owning a website, donation funnel, and email programme
Desirable
- Experience with CRM-driven donor journeys and automation
Creative & Technical SkillsCreative Judgement
Essential
- Exceptional eye for:
- Design
- Typography
- Colour
- Layout
- Photography
- Video
- Able to identify quality and inconsistency instantly
Desirable
- Award-winning or recognised creative work in your portfolio
Visual Literacy
Essential
- Strong instinctive understanding of:
- Fonts
- Font pairing
- Font size
- Hierarchy
- White space
- Visual balance
Desirable
- Formal training in graphic design or art direction
Video & Photography
Essential
- Strong understanding of:
- Cinematography
- Colour grading
- Editing pace
- Storytelling structure
- Able to brief and review video work to a high standard
Desirable
- Hands-on ability to edit video and grade footage personally if needed
Brand Thinking
Essential
- Deep understanding of how:
- Brand identity
- Tone of voice
- Visual consistency
- build trust and recognition
Desirable
- Experience writing brand guidelines from scratch
CopywritingEssential
- Strong, clear, emotionally intelligent writing for:
- Appeals
- Emails
- Web copy
- Campaign messaging
Desirable
- Experience writing for both faith-based and secular audiences
Technical ToolsEssential
- Confident with:
- Meta Ads Manager
- Google Ads
- GA4
- WordPress
- Email platforms (Mailchimp, Dotdigital, or similar)
Desirable
- Working knowledge of:
- Salesforce NPSP
- Beacon
- Donorfy
- Basic HTML
- Landing page builders
AnalyticsEssential
- Comfortable with:
- Data
- Dashboards
- KPI reporting
- Cost per donor
- ROAS
- Conversion rates
- Donor lifetime value
Desirable
- Experience using attribution modelling and advanced analytics
ComplianceEssential
- Solid grasp of:
- GDPR
- Fundraising regulation
- Digital advertising compliance for UK charities
Desirable
- Understanding of safeguarding principles in humanitarian content production
Personal Qualities
Exceptional Taste & Creative Instinct
Our CEO sets a very high bar. You need to clear it on day one.
Strategic and Hands-On
You will think big and execute personally. Both matter equally.
Confident Remote Team Leader
You will manage three freelancers. They need clear briefs and high standards.
Self-Starter, Ready From Day One
We expect you to arrive with your own systems, frameworks, and ways of working. We are not here to train you.
Resilient and Ambitious
You are taking on a transformation. It will not be easy and it will not be quick.
Genuinely Cross-Cultural
You will market to everyone. You need to be able to speak authentically to all audiences.
Commitment to Humanitarian Values
You believe in the mission, regardless of your personal faith or background.
Qualifications
- A degree in marketing, communications, design, or a related field is desirable but not essential.
- Portfolio and demonstrated results matter far more than formal qualifications.
- Relevant professional certifications are welcomed, including:
- Meta Blueprint
- Google Ads
- CIM
- IDM
- Chartered Institute of Fundraising
Working Arrangements
- Full-time.
- Based in the NRF office in Stanmore, London, with the possibility of hybrid working in future:
- Typically 3 days in office
- 2 days remote
- Occasional evening and weekend work during major campaign launches and emergency appeals, with time off in lieu.
- International travel approximately 2 to 4 times per year, typically 7 to 14 days per trip.
A Final Note From Us
We know this advert sets a high bar. That is deliberate. We are not looking for average.
We are looking for the one person who reads this and thinks: “This is exactly the challenge I have been waiting for.”
If that is you, we genuinely cannot wait to meet you.
Pay: £40,000.00-£45,000.00 per year
Benefits:
- Casual dress
- Free parking
- On-site parking
Application question(s):
- Do you have charity, mission-led or non-profit experience?
- Do you have digital fundraising experience?
- Can you work 5 days a week, Monday to Friday in our Stanmore offices?
- Is your commute less than one hour to Stanmore?
- Have you led-multi-integrated campaigns?
Work Location: In person
