Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.
To bring the company to the level we want it to be, we are looking for a Product Marketing Intern in the Group Marketing Department to join us in our Global Commercial site based in Coventry.
This is a 3 month FTC.
Hours can be from 20 hours - 28 per week, days/times can be discussed.
Summary:
Assist the product marketing team with the launch and product positioning of new hybrid vehicles and sports cars across the UK and European markets. Take an in-depth part in overseas vehicle marketing projects, collaborate cross-functionally with sales, PR, design and engineering teams. Responsible for product messaging arrangement, competitor analysis and marketing material creation, gaining immersive experience in the full workflow of global marketing for luxury automotive brands.
What you'll do:
Market & Competitor Research Research market trends, customer profiles, pricing systems and relevant regulations in the UK and European luxury automobile markets. Benchmark specifications, configurations, selling points and market performance of competing models, and regularly update comparison documents. Compile user research feedback to support product positioning optimization.
Vehicle Launch Marketing Support Lead support work for the launch of two new models in Europe this year. Develop retail sales dashboards, brochures, specification sheets, presentation slides and other offline materials. Adapt global product content into localized promotional statements in line with brand guidelines. Assist preparations for auto shows, media test drives, retailer training and customer experience events.
Marketing Material Production & Management Create vehicle specification tables, feature guides, FAQs, graphic and short video promotional content. File and manage vehicle images, videos and technical documents with strict version control. Assist in drafting articles, press releases and internal newsletters.
Cross-department Collaboration & Daily Administration Liaise with sales, PR and R&D teams to synchronize latest product updates and follow up launch schedules. Compile meeting documents, minutes and action items. Complete routine administrative support tasks for the team.
What you'll bring:
Educational Background Current undergraduate or postgraduate student majoring in Marketing, Business Administration, Automotive Engineering, Media Communication or related disciplines. Placement year students are preferred. Passionate about luxury and new energy vehicles; relevant internship or project experience is a plus. Familiarity with Lotus brand and Eletre series is highly desirable.
Professional Competencies:
Fluent in English listening, speaking, reading and writing.
Native or professional proficiency in Mandarin is highly required to facilitate seamless, daily collaboration and reporting with our China-based HQ teams.
Proficiency in German, French or other European languages is advantageous.
Proficient in Microsoft Office; basic skills in design and video editing are preferred.
Meticulous and rigorous, capable of handling multiple tasks simultaneously. Possess analytical thinking and the ability to summarize market insights.
Personal Traits:
Recognize Lotus core concepts including lightweight design, ultimate performance and innovative vehicle manufacturing.
Deep understanding of Chinese corporate culture and communication styles; ability to act as an effective cross-cultural bridge between European regional functions and domestic teams.
Proactive personality with good communication and teamwork skills.
Strictly keep confidential sensitive product information with sound professional ethics. Keen to learn automotive technology and high-end brand marketing.
What we offer:
In addition to a competitive salary, you will have access to the following benefits:
25 days’ holiday plus bank holidays.
Pension scheme access.
Annual bonus - non contractual.
Private Healthcare.
Access to the Employee Car Ownership Scheme.
Group income protection based on length of service.
Family Friendly policies.
Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.
Additional Information:
Our Company:
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.
We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus? Come and take a look at our career site and join the incredible adventure:
STEP OUTSIDE THE ORDINARY - Lotus Cars
