Chief Marketing Officer (CMO)
Location: Remote role based in the UK
Reporting to: Chief Executive Officer (CEO)
About Foodhub
Foodhub is a fast-growing global technology company entering an exciting new phase of expansion. With a newly established Dublin headquarters and operations across the UK, USA, ANZ and India, we are building a high-calibre senior leadership team to help shape the future of the business.
This is a rare opportunity to join at a pivotal stage — the energy and ambition of a scale-up, backed by the stability and success of an established international business. Foodhub is profitable, debt-free, and has delivered sustained year-on-year growth across multiple international markets.
As we accelerate our global expansion strategy through both organic growth and international acquisitions, we are looking for ambitious leaders who want to play a defining role in building something significant. This is more than a leadership position — it’s an opportunity to influence the direction of a dynamic global business at the start of its next major growth chapter.
Overview
Foodhub is seeking a highly experienced and commercially driven Chief Marketing Officer (CMO) to lead our global marketing strategy and drive customer acquisition, brand growth, and market expansion.
This is a critical executive leadership role responsible for building a world-class marketing function that supports Foodhub’s ambitious growth plans across multiple international markets. The CMO will work closely with the CEO and executive leadership team to define and execute a scalable, data-driven marketing strategy that strengthens Foodhub’s market position and accelerates growth.
The role requires a strategic yet hands-on leader with deep expertise in performance marketing, brand development, and customer lifecycle management within high-growth, technology-led businesses.
This role will involve regular international travel across Foodhub’s global markets to ensure alignment, execution, and strong local market impact.
Key Responsibilities
Marketing Strategy & Leadership
- Define and lead Foodhub’s global marketing strategy aligned with business objectives and growth targets.
- Translate company vision into clear, measurable marketing plans across all regions.
- Partner with the CEO and executive team to shape overall business strategy and expansion plans.
- Build and lead a high-performing global marketing organisation.
Customer Acquisition & Growth
- Own customer acquisition strategy across all markets, driving scalable and cost-effective growth.
- Optimise performance marketing channels including paid media, SEO, app growth, and partnerships.
- Develop and execute strategies to improve conversion, retention, and lifetime value.
- Continuously test, measure, and optimise campaigns using data-driven insights.
Brand & Market Positioning
- Lead the development and execution of a strong, differentiated global brand strategy.
- Ensure consistent brand messaging and positioning across all markets and customer touchpoints.
- Drive brand awareness and engagement through integrated marketing campaigns.
- Oversee PR, communications, and reputation management.
Data, Insights & Performance
- Establish clear marketing KPIs and reporting frameworks aligned to business outcomes.
- Leverage data and analytics to inform decision-making and optimise marketing effectiveness.
- Drive a culture of experimentation, testing, and continuous improvement.
- Provide regular performance insights to the CEO and executive team.
Product & Commercial Collaboration
- Work closely with product, technology, and commercial teams to align marketing with product development and market needs.
- Support go-to-market strategies for new products, features, and market launches.
- Ensure strong alignment between marketing activity and revenue growth objectives.
Team & Capability Building
- Build, develop, and retain a high-performing global marketing team.
- Establish scalable structures, processes, and ways of working across regions.
- Foster a culture of accountability, innovation, and high performance.
- Develop internal talent and leadership capability within the marketing function.
Budget & Resource Management
- Own and manage the global marketing budget, ensuring efficient allocation of resources.
- Drive strong return on investment across all marketing activity.
- Identify opportunities to optimise spend and improve efficiency at scale.
Qualifications & Experience
- Proven experience as a CMO or in a senior marketing leadership role within a high-growth, global organisation.
- Direct experience within the food ordering, hospitality technology, marketplace, or POS/EPOS industry is highly desirable.
- Strong background in performance marketing, digital acquisition, and growth strategy.
- Demonstrated success in scaling marketing functions across multiple markets.
- Deep understanding of customer acquisition, retention, and lifecycle marketing.
- Strong analytical and data-driven decision-making capabilities.
- Experience managing large marketing budgets and delivering measurable ROI.
- Track record of building and leading high-performing, globally distributed teams.
- Exceptional stakeholder management and ability to influence at executive and board level.
- Degree in marketing, business, or a related field (MBA or equivalent preferred).
Key Skills & Attributes
- Strategic thinker with strong commercial acumen.
- Results-driven with a focus on measurable growth and performance.
- Strong leadership and team-building capabilities.
- Highly analytical with a data-first mindset.
- Creative and innovative approach to problem-solving.
- Excellent communication and storytelling skills.
- Resilient and adaptable in a fast-paced, high-growth environment.
- Culturally aware with experience operating across global markets.
- Willingness and ability to travel internationally on a regular basis.
Benefits
- Competitive compensation and executive benefits package.
- Opportunity to lead and scale a global marketing function in a fast-growing technology company.
- Direct partnership with CEO and executive leadership team.
- Dynamic and collaborative work environment with significant impact and ownership.
- 33 days annual leave per year (including public holidays).
- Option to buy up to 5 additional annual leave days per year.
- Guaranteed day off on your birthday (when requested).
- Option to purchase Bupa Select Complete Health Insurance (Medical History Disregarded) for self and family at a significantly discounted rate.
- €35 monthly gym contribution.
Pay: £120,000.00-£250,000.00 per year
Application question(s):
- Describe the boldest marketing initiative you have led. What made it risky, how did you gain stakeholder buy-in, how was it executed, and what were the commercial results?
- Tell us about a time when you challenged industry norms or disrupted a market category. What was your strategy, and what impact did it have on growth, brand awareness, or market share?
- Describe your experience working directly with founders or CEOs. How did you influence company strategy and growth?
- Have you led the development or repositioning of a brand? Please describe the challenge and measurable results.
Work Location: Remote
