Marketing Manager
Location: Remote (with travel to our Group Birkenhead office as required)
Salary: £40,000 - £60,000 per annum (dependent on experience)
Hours: 37 hours per week, Monday – Friday.
We are looking for an experienced and driven Marketing Manager to lead and deliver our marketing strategy, with a strong focus on technology, innovation, and growth.
Working closely with senior leadership, you will take ownership of our marketing direction – shaping campaigns, managing content, and ensuring consistent, high-quality messaging across all channels. From strategy through to execution, you’ll play a key role in driving brand awareness, lead generation and pipeline growth.
This is a fantastic opportunity for someone who enjoys combining strategic thinking with hands-on delivery, in a role where you can make real impact across the Group.
Key Responsibilities:
Marketing Strategy
- Develop and own the overall marketing strategy in collaboration with the Chief Technology Officer
- Align marketing activity with company vision and objectives, technology positioning and innovation messaging
- Define target audiences, value propositions and go-to-market approaches
- Track, measure and report on marketing performance
- Manage the marketing budget and prioritise spend across channels and campaigns
Marketing Bank & Persona Management
- Own, maintain and continually update the Marketing Bank as the single source of truth for marketing content
- Define, document and maintain marketing personas
- Ensure all content is sourced from the Marketing Bank and converted for the relevant persona in line with Marketing Bank guidelines
- Govern brand consistency, tone of voice and messaging across all assets and channels
Brand Guidelines & Enforcement
- Own and maintain the company brand guidelines, covering logo usage, colour palette, typography, tone of voice and messaging
- Communicate and embed brand guidelines across the company so all teams understand and apply them
- Enforce consistent use of the brand across all departments, channels and customer-facing materials
- Review marketing, sales, bid and operational content to ensure it adheres to brand standards
- Act as the central point of approval for brand-related queries and sign-off
- Keep brand guidelines up to date as the company, products and positioning evolve
Prospecting & CRM Management
- Manage prospecting campaigns end to end using the prospecting CRM in collaboration with the Chief Commercial Officer.
- Create persona-specific, parameter-driven marketing campaigns
- Trigger and manage content pushes to clients and prospects from CRM campaigns
- Work with Client Managers to ensure opportunities, interactions and prospect details are captured
- Generate prospect reports for the CCO and board meetings and support pipeline forecasting
- Maintain data quality and ensure CRM use complies with relevant data protection requirements (e.g. GDPR)
Content Creation & Asset Management
Create and manage marketing content alongside the designer, including:
- Social media content
- Newsletters and emails
- Brochures and printed collateral
- Website content (ColX Group website and brand website)
- Other marketing assets as required
- Schedule and manage email/newsletter campaigns, including prospects added from CRM campaigns
- Schedule and manage social media posts
- Ensure content is tailored to the correct persona and channel
Event Management & Stand Design
- Plan and organise company events, exhibitions, roadshows and trade stands end to end, including objectives, budgets, logistics and timelines
- Design event stands and supporting materials in line with brand guidelines
- Manage suppliers, bookings and on-site delivery for events
- Run events on the day, coordinating staff, materials and attendee engagement
- Ensure leads are captured back into the CRM against events and report on event outcomes
- Support company days and agent-facing events
- Apply learnings to continuously improve future events
Tender & Bid Support
- Support the Bid Team with marketing content for tender responses
- Collaborate with the Bid Team to ensure tender content reflects current brand messaging and positioning
Collaboration
- Work closely with the CTO, CCO, designer, Bid Team, Client Managers and wider business
- Brief and manage external agencies, suppliers and freelancers where required
- Provide marketing insight and reporting to the board
- Continuously improve marketing processes, tooling and efficiency
What We’re Looking For:
- Proven experience in a marketing management or senior marketing role
- Strong background in developing and delivering marketing strategies
- Experience with content creation across digital and offline channels
- Experience managing brand guidelines and maintaining consistency
- Knowledge of lead generation and CRM-driven campaigns
- Event planning and delivery experience
- Strong copywriting, communication and organisational skills
- High attention to detail and ability to manage multiple priorities
What we Offer:
- Competitive salary – £40,000 to £60,000 depending on experience
- Annual leave allowance – Generous holiday entitlement increasing with service, plus no bank holiday working and Christmas shutdown
- Enhanced Family Leave – Generous maternity, paternity, adoption and shared parental pay to provide financial support to you and your family.
- Health Cash Plan - Company funded health cash plan that helps cover the cost of everyday healthcare such as dental and optical, whilst also providing access to retail, gym and grocery discounts. Designed to support your wellbeing and reduce out-of-pocket expenses!
- Death In Service Benefit - In the unfortunate event of your passing, your loved ones will be supported through our Company funded Death in Service benefit, providing X2 your annual salary to give financial protection and peace of mind for your family.
- Support for your Wellbeing – We offer a wide range of wellbeing, financial, and legal support through our EAP and in-house mental health first aiders.
- Company Pension Scheme – Contributions to a workplace pension, helping you plan for a secure financial future.
About Us:
Established since 1959, Jacobs Enforcement is a trusted leader in professional enforcement services, working collaboratively with over 185 Local Authorities across England and Wales and are the primary contractor in Wales for HMCTS. With a commitment to recovering outstanding debt ethically and effectively, we deliver exceptional results, adhering to both legal and professional standards.
Part of the ColX Group, Jacobs Enforcement is an equal opportunities and accredited Investors in People organisation. We positively encourage applications from all eligible candidates irrespective of any protected characteristic.
We are committed to supporting our team’s development while fostering a forward-thinking approach to innovation. By combining cutting-edge technology with a commitment to exceptional service, we ensure both our clients and employees thrive in a rapidly evolving industry.
Our Group Values (Accountability, Collaboration, Hospitable, Innovation, Ethical, Versatility, Excellence) are at the heart of everything we do. They guide how we build respectful and effective relationships with clients and individuals, and shape the way we support, develop, and recognise our people. This ensures a consistent, values-driven approach across every aspect of our Group.
Pay: £40,000.00-£60,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Health & wellbeing programme
- Life insurance
- Work from home
Work Location: Remote
