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Head of Marketing

Learning Curve Group -
Remote

Apply Now

Job details

Permanent | Full-time
£37,000 - £53,045 a year
4 days ago

Benefits

Cycle to work scheme
Annual leave
Tech scheme

Qualifications

Marketing
Project management
Organisational skills
Events management
Leadership
Communication skills
Marketing

Full job description

Vacancy Name

Head of Marketing

Vacancy No

VN5706

Location City

Remote

Location Postal Code

Contract Type

Permanent

Hours per week

36.00

Working Days & Times

Monday - Thursday 09:00 - 17:00, Friday 09:00 - 15:30

Salary Minimum Pounds

£37000

Salary Maximum Pounds

£53045

Description

Learning Curve Group are a national training and education specialist we work with further education providers, employers, and learners to help them achieve success. We have strong values which are all centred around our learners – and that is how we believe it should be, as we impact on over 100,000 of them every year. Our ‘Purple People’, the dedicated and passionate people of LCG, help us to deliver success no matter what, to achieve our vision to ‘transform lives through learning’.

As we continue to grow, we are seeking an experienced and commercially driven Head of Marketing to lead marketing across both our Apprenticeships and Academies provision.

Role Information

Reporting to the Marketing Director, you will lead the development and delivery of a comprehensive, insight-led marketing strategy across multiple business areas. You will translate organisational objectives into high-impact, audience-focused marketing plans that drive learner recruitment, engagement, and sustainable growth.

This is a senior leadership role requiring a strong balance of strategic oversight and operational delivery. You will work closely with curriculum, sales, engagement, and operational teams to deliver aligned, effective marketing activity across a diverse and complex portfolio.

Key Responsibilities
Strategic Leadership

Lead and deliver the marketing strategy across Apprenticeships and Academies provision
Translate organisational objectives into clear, measurable, and outcome-focused marketing plans
Develop deep market, competitor, and audience insight to inform strategic decision-making
Ensure all activity aligns with brand guidelines, messaging, and strategic priorities

Campaign & Delivery

Plan and execute multi-channel marketing campaigns across digital, PR, content, events, and partnerships
Lead learner recruitment and enquiry generation activity across both business areas
Ensure propositions are clearly defined, positioned, and communicated to target audiences
Support product launches, new provisions, and commercial initiatives across the group

Stakeholder Collaboration

Work closely with curriculum, engagement, sales, and operational leadership teams to deliver joined-up plans
Act as the senior marketing partner for your business areas, providing clear advice and direction
Ensure strong alignment between marketing activity, sales activity, and delivery models

Team Leadership

Direct line management of two apprentices and a marketing executive
Foster a collaborative, inclusive and continuous improvement-focused culture
Provide clear direction, coaching, and development opportunities to build capability

Performance & Budget Management

Own and manage marketing budgets, ensuring a strong return on investment
Track, analyse, and report on campaign performance, lead generation, and conversion metrics
Use data and insight to continuously optimise performance and inform future planning

Systems, Process & Continuous Improvement

Work closely with CRM and systems teams to improve enquiry handling, automation, and reporting
Introduce and refine automated communications to enhance the learner journey
Identify and implement improvements to marketing processes, systems, and ways of working
Ensure efficiency, scalability, and consistency across all marketing activities

Compliance & Governance

Ensure GDPR, safeguarding, and regulatory compliance across all marketing activity
Maintain high standards of professionalism, confidentiality, and data protection

Contribution to the Wider Function

Collaborate with the wider marketing team to share best practices and drive consistency
Contribute to innovation and continuous improvement across the marketing function

Act in line with company values and expected behaviours
Promote equality, diversity and inclusion across all areas of work
Comply with Safeguarding, Prevent and Health & Safety policies
Provide support, advice and guidance to learners, customers and colleagues

If you would like to discuss this role in more detail or need support in applying for this role, please contact our recruitment team on 01388 777129 or [email protected]

Working Flexibly
If the working hours, days or times don't quite meet your needs please contact us to see if we can accommodate working flexibly.

Essentia Criteria

Skills, Experience & Qualifications
Essential

Proven experience in a senior marketing role with strategic responsibility
Experience leading marketing across multiple products, audiences, or business areas
Strong understanding of the full marketing mix and channel integration
Experience managing teams and influencing a wide range of stakeholders
Commercial mindset with a focus on performance, growth, and ROI
Experience delivering multi-channel campaigns across digital, PR, and events
Strong project management and organisational skills

Desirable

Experience within Further Education, Apprenticeships, or the training sector
Experience working within a complex or regulated environment
Marketing or CIM qualification (Level 5 or above)

Personal Attributes

Commercially driven and target-focused
Confident, proactive, and results-oriented
Collaborative, adaptable, and solutions-focused
Strong communicator with the ability to simplify complex information
Able to manage competing priorities and deliver to deadlines

Why work for Learning Curve group?

There are many reasons that make Learning Curve Group a fantastic place to work!

Although we have some great benefits, we know that one of our biggest perks is the incredible People & Culture we have been lucky enough to create. Don't just take our word for it though, you can hear from some of our Purple People here:

In addition to working for a company that has been listed as the top 100 companies to work for in 2023, you'll have access to below benefits:

36 hour week for all full time employees! For most, this means a 15:30 finish on a Friday!
26 days annual leave + Bank Holidays
Buy & Sell an additional 5 days each year
Length of service annual leave increments starting at 2 years
Healthcare Scheme
Tech Scheme
Ikea Scheme
Cycle to work Scheme
Paid Volunteer day each year
Student / Teacher Discount
Uniform

HEAD OFFICE PERKS
We wish we could provide these to all, but as a national company its not always possible. However these perks are available to all staff when they attend our incredible Head Office space.

Electric Car charging points
Free fruit, Coffee and Tea
Onsite Shower
Prayer room on request or list of nearest available places of worship

EQUAL OPPORTUNITIES

You’re unique – and we love that about you. As an equal opportunity employer, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.

Don’t just take our word for it though! Our commitment to a number of covenants and pledges will show you just how serious we are about equal opportunities for all.

Halo Code
Learning Curve Group stand against hair discrimination in the workplace and champion the right for our Purple People to embrace Afro-Hairstyles including including, but not limited to, afros, locs, twists, braids, cornrows, fades, hair straightened through the application of heat or chemicals, weaves, wigs, headscarves, and wraps.

Disability Confident Leader
Disability Confident Leader status is the highest level of the scheme. It is awarded to organisations that act as champions for the rights of disabled people within their networks and who lead the way to help other businesses to become disability confident. At LCG we understand the need to remove barriers to create a level playing field. That's why if you require any reasonable adjustments to the interview and/or workplace, we welcome a discussion.

Armed Forces Covenant Gold
12% of our entire workforce are veterans of the armed forces and as such as its only right we show our support by pledging to the Armed Forces Covenant. It is a promise to those who serve or who have served, and their families, which says we will do all we can to ensure they are treated fairly and not disadvantaged in their day-to-day lives. As part of this promise, Reservists will receive an additional 10 days paid leave to attend training.

Domestic Abuse Covenant
Care Leaver Covenant
Working Chance
Ban the box

Recruitment Checks

Learners are at the centre of everything we do so we are committed to safeguarding and promoting their welfare. The successful applicant will be required to provide satisfactory references and prove their eligibility to work in the UK. For this role, we will also carry out adverse media checks and also need to carry out a DBS check and will ask information related to previous convictions if you are shortlisted for interview.

Please be assured that a previous conviction does not automatically rule you out of a role, unless you are barred from working with children or adults. We will follow our risk assessment process to understand age of, context and relevance to the conviction(s).

Education Level

Vocational

Level of Vocational Experience

5 years

Applications Close Date

31 Jul 2026

Apply Now

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