Location: Louth UK
Job Type: Full-Time, Permanent
Salary: Competitive + Bonus + Company Car
About Us
SR Electrical Wholesalers Ltd is a successful independent electrical wholesaler, proudly serving electrical contractors, commercial businesses, industrial customers, and maintenance professionals across the UK. Built on strong customer relationships, industry expertise, and a commitment to exceptional service, we offer a comprehensive range of electrical products from leading manufacturers.
As an independent business, we pride ourselves on our flexibility, local decision-making, and ability to provide a personalised service that larger national competitors cannot match. We are seeking an ambitious and commercially focused Sales Manager to build on our strong local reputation, develop new business opportunities, and increase branch sales to the next level.
Why Join Us?
Joining our business means becoming part of an independent electrical wholesaler where your contribution genuinely makes a difference. You'll have the autonomy to influence branch performance, build lasting customer relationships, and play a key role in shaping the future growth of the business. We offer a supportive environment, quick decision-making, and real opportunities to progress your career.
The Role
We are seeking an experienced and commercially driven Sales Manager from the electrical wholesale industry to lead sales performance, develop customer relationships, and drive business growth.
This is a key leadership role focused on increasing sales revenue, improving margin performance, and expanding our customer base across trade, contractor, and industrial accounts.
You will work closely with the sales team, suppliers, and senior management to identify opportunities and deliver sustainable growth.
Opportunity For Progression
This role would suit an ambitious Branch Sales/Internal Sales Manager, or Business Development professional looking to take the next step in their career. We welcome applications from individuals ready to take ownership of sales performance and lead from the front in a fast-paced wholesale environment.
Applicants with a strong management and sales experience from a similar trade background will also be considered.
Key Responsibilities
- Drive sales growth across existing and new electrical wholesale customers.
- Develop strong relationships with electrical contractors, M&E firms, and trade customers.
- Identify and win new business opportunities across the area.
- Manage and develop key customer accounts to maximise long-term value.
- Support and motivate the internal sales and trade counter team.
- Improve margin performance and product mix across the branch.
- Work closely with suppliers to maximise promotions and pricing opportunities.
- Monitor sales performance, KPIs, and market trends.
- Ensure excellent customer service standards are consistently maintained.
About You
Essential Requirements
- Ideally proven experience within the UK electrical wholesale industry.
- Strong background in sales, account management, or business development.
- Track record of achieving sales targets and margin growth.
- Strong understanding of electrical products and trade customers.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to work in a fast-paced, customer-focused environment.
- Full UK Driving Licence.
Desirable
- Experience leading or supporting a sales team.
- Established network within the electrical contracting sector.
- Knowledge of trade counter or branch-based wholesale operations.
What We Offer
- Competitive salary
- Company Car
- Performance-related bonus scheme
- Company pension
- 22 days holiday plus bank holidays
- Career development and progression opportunities
- Ongoing Training and Support
How to Apply
If you would like to find out more about this job please apply directly in confidence to:
Mr Stephen Tuff
Tel: 07934 087161
Email: [email protected]
Benefits:
- Company car
- Company pension
- Employee discount
- Free parking
- On-site parking
Work Location: In person
