Crm analyst Work, Jobs in West Wycombe, Bkm (with Salaries)

CRM Analyst (Decisioning)
Allwyn UK —Watford
- Hybrid work
- SQL
- Communication skills
- Marketing
- Annual leave
- Employee assistance programme
Quick apply
5d
CRM Analytics & Insight Analyst
Primark —Reading
- SQL
- Analysis skills
- Communication skills
- Annual leave
6d
HubSpot CRM Specialist
IFS —Staines-upon-Thames
- Full-time
- Hybrid work
- CRM software
- Sales
- Salesforce
- Annual leave
- Life insurance
Quick apply
Business Research & Digital Transformation Analyst
Aasiyana G-Tech LTD —London
- £41,800 - £42,000 a year
- Full-time
- Microsoft Excel
- Data analysis skills
- English
- Free parking
Quick apply
Human Risk Analyst - Cyber Security Awareness Training
Saepio —High Wycombe
- Full-time
- Hybrid work
- CRM software
- Organisational skills
- IT
- Annual leave
- Life insurance
Quick apply
Test Analyst
Emeria —Luton
- £45,000 a year
- Full-time
- Azure
- Analysis skills
- APIs
- Employee discount
Quick apply
Technical Business Analyst
easyJet —Luton Airport
- Full-time
- Hybrid work
- Annual leave
Implementation Consultant
Zift Solutions —Oxford
- Full-time
- Salesforce
- Analysis skills
- Project management
Quick apply
14d
D365 CE Business Analyst
Safetykleen —Brentford
- £65,000 - £70,000 a year
- Full-time
- Customer service
- English
- Analysis skills
- Employee assistance programme
- Employee discount
Quick apply
Salesforce Technical Lead
Association for Project Management —Princes Risborough
- £50,000 - £55,000 a year
- Full-time
- Hybrid work
- Sales
- Salesforce
- No degree
- Free parking
- Annual leave
Quick apply
Process Transformation Manager (Fixed Term Contract)
Oxford University Press —Oxford
- Full-time
- Hybrid work
- Microsoft Powerpoint
- Microsoft Outlook
- Salesforce
- Employee discount
5d
Quality Assurance Manager
TravelodgeHotels —Thame
- Up to £58,000 a year
- Full-time
- Hybrid work
- CRM software
- Customer service
- Salesforce
- Employee discount
Quick apply
Sales Support Specialist - Global
Renewable Energy Systems Limited —Kings Langley
- Full-time
- Hybrid work
- Microsoft Excel
- Sales
- Marketing
Senior Salesforce Marketing Cloud Specialist
Invesco —Henley on Thames
- Full-time
- Hybrid work
- JavaScript
- Communication skills
- HTML
- Annual leave
- Life insurance
Bid and Contracts Analyst
Alexander Dennis —Farnborough
- Full-time
- Hybrid work
- ERP systems
- Contracts
Quick apply
Head of Marketing Operations
Lookers —Luton
- Full-time
- Travel
- AI
- Marketing
- Annual leave
Quick apply
Digital Sales District Manager
ADP —Staines-upon-Thames
- CRM software
- Sales
- Salesforce
Lead Functional Consultant / D365 CE BA
Safetykleen —Brentford
- Full-time
- Sales
- Customer service
- English
- Employee assistance programme
- Employee discount
Quick apply
11h

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CRM Analyst (Decisioning)

Allwyn UK -
Watford

Quick apply

Job details

5 days ago

Benefits

Annual leave
Company pension
Employee assistance programme

Qualifications

Business processes
SQL
Communication skills
Marketing

Full job description

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

A bit about the role

The CRM Analyst supports the delivery and optimisation of targeted CRM campaigns by defining player audiences, developing campaign‑ready data and analysing campaign performance. The role works closely with CRM Data, Decisioning and Governance teams to ensure audience selections are accurate, compliant, and informed by player behaviour and insight.

What you’ll be doing

Defining and creating player audiences to support targeted CRM campaign
Developing new data fields and aggregations to support campaign selection requirements
Analysing campaign performance and interpreting results from dashboards and reports
Making data‑led recommendations to improve future CRM targeting and campaign effectiveness
Supporting the CRM team to identify opportunities to optimise the data available in the CRM platform
Automating reporting outputs where possible and contributing to the evolution of dashboard
Supporting campaign governance by validating audience selections and ensuring data accuracy
Ensuring participant protection principles are adhered to in all targeting activity
Building strong working relationships with stakeholders across CRM, Digital and Governance teams

What experience we’re looking for

Experience working with data in an analytics, marketing or campaign environment, or a higher‑level qualification in a relevant field
Working knowledge of SQL or similar analytical / programming languages
Experience analysing quantitative datasets and translating findings into actionable recommendations
Ability to work independently in a deadline‑driven environment while managing multiple tasks
Strong problem‑solving skills and attention to detail
Ability to quickly learn new tools, systems and business processes
Experience supporting CRM or digital marketing campaigns is desirable
Strong communication skills and ability to collaborate with cross‑functional stakeholders

Key Measures of Success:

Commercial impact of campaigns
Delivery of accurate, compliant and campaign‑ready player audiences
Quality and usability of data fields and aggregations created for CRM use
Actionable insight and recommendations provided through campaign analysis
Adherence to governance and participant protection requirements
Positive stakeholder feedback on data accuracy, insight and support provided

About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.
Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.
Empowering every voice – We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive – whether people play a game in a store or online, because when everyone can play, everyone wins..

An inclusive reward offering with wellbeing at the centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.

Benefits

Company Bonus Scheme
Matched pension contributions up to 8.5%
26 days annual leave + 2 Life Days (and bank holidays)
Single Private Health Cover
Complimentary Private Medical
Income Protection
Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
Enhanced Family Leave (Maternity, Paternity, Adoption)
Wellness Allowance £500
Employee Assistance Programme
Discounted Health Assessments
Volunteering Days
Matched Funding

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help.

Quick apply

Refine Your Search

crm analyst jobs in west wycombe, bkm

CRM Analyst (Decisioning)

CRM Analytics & Insight Analyst

HubSpot CRM Specialist

Business Research & Digital Transformation Analyst

Human Risk Analyst - Cyber Security Awareness Training

Test Analyst

Technical Business Analyst

Implementation Consultant

D365 CE Business Analyst

Salesforce Technical Lead

Process Transformation Manager (Fixed Term Contract)

Quality Assurance Manager

Sales Support Specialist - Global

Senior Salesforce Marketing Cloud Specialist

Bid and Contracts Analyst

Head of Marketing Operations

Digital Sales District Manager

Lead Functional Consultant / D365 CE BA

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