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Freelance Social Media Specialist – Aesthetics Industry

Skin Clinic
London

Quick apply

Job details

Freelance
From £1,000 an hour
14 days ago

Qualifications

Photography
Social media marketing
Social media management
Lead generation
Communication skills
Copywriting

Full job description

About Us

We are a New and growing aesthetics clinic looking for a creative, reliable and results-driven **Freelance Social Media Specialist** to manage our online presence and help generate real client enquiries.

The ideal person must have experience or strong knowledge of the **aesthetics industry** and understand how to market aesthetics clinics professionally, ethically and effectively.

### The Role

This role is not just about posting content. We are looking for someone who can create a clear social media strategy, improve engagement and help bring in **proven results, quality leads and genuine client enquiries** for the clinic.

You will be responsible for creating content, managing campaigns and helping turn social media activity into booked consultations and treatments.

This is a freelance role requiring approximately **20–25 hours per week**, with pay starting from **£1,000 per month**, depending on experience and results.

### Key Responsibilities

* Manage and grow our social media presence across Instagram, Facebook, TikTok and other relevant platforms

* Create a results-focused social media strategy for the clinic

* Plan, create and schedule posts, reels, stories and campaigns

* Develop content ideas around aesthetic treatments, skincare, clinic results and promotions

* Create content designed to generate enquiries, leads and consultation bookings

* Visit the clinic when required to capture photos and videos

* Edit reels, videos and visual content

* Write strong captions and calls to action that encourage enquiries

* Support treatment launches, offers, events and seasonal campaigns

* Monitor messages, comments and enquiries professionally

* Track leads, engagement, reach and campaign performance

* Provide regular reports showing results, growth and lead generation

* Suggest improvements to increase enquiries and bookings

* Stay up to date with social media trends and aesthetics industry marketing standards

### Requirements

* Proven experience managing social media accounts

* Knowledge of the aesthetics industry is essential

* Experience generating real leads, enquiries or bookings through social media

* Understanding of aesthetics clinics, treatments and client expectations

* Ability to create content that is both visually strong and commercially effective

* Experience creating reels, TikToks and engaging visual content

* Confident using Canva, CapCut, Instagram, TikTok and scheduling tools

* Strong copywriting and communication skills

* Able to provide examples of previous results, campaigns or successful social media growth

* Creative, organised and able to work independently

* Professional understanding of patient confidentiality and clinic standards

* Able to work on a freelance/self-employed basis

### Desirable

* Previous experience working with an aesthetics clinic, beauty clinic, skincare brand or medical aesthetics business

* Knowledge of treatments such as anti-wrinkle injections, dermal fillers, skin boosters, facials, laser, body contouring or advanced skincare

* Experience with paid social media advertising and lead generation campaigns

* Basic photography/videography skills

* Experience using Meta Ads Manager

### How to Apply

Please apply with your CV, freelance rates, availability and examples of social media pages, campaigns or content you have created.

Applicants should also include examples of **results they have achieved**, such as leads generated, enquiry growth, campaign performance, booking increases or social media growth.

**Experience in or strong knowledge of aesthetics clinics is essential for this role. Proven ability to generate real leads and enquiries is highly desirable.**

Pay: From £1,000.00 per hour

Application question(s):

Do you have proven experience managing social media accounts for aesthetics clinic - this is essential

Work Location: Hybrid remote in London

Quick apply

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