Digital marketing director Work, Jobs in Failsworth, Gtm (with Salaries)

Marketing Director
Hippo Motor Group —Blackburn
- £80,000 - £85,000 a year
- Full-time
- Analysis skills
- In-person
- Leadership
- Work from home
- Employee discount
Quick apply
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Head of Brand & Content
The Fragrance Shop —Manchester
- Social media management
- Leadership
- Free parking
- Work from home
Head of Performance Marketing
OnBuy —Manchester
- £100,000 - £130,000 a year
- Full-time
- Remote
- Leadership
- Annual leave
- Employee assistance programme
Quick apply
Head of Performance Marketing
The Fragrance Shop —Manchester
- Leadership
- Analytics
- Free parking
- Work from home
Digital Director
Footasylum —Rochdale
- Hybrid work
- Business development
- Training & development
- Leadership
1d
Senior Account Manager / Account Director
Return —Manchester
- Data analysis skills
- Business development
- Team management
Head of Performance Marketing
Prestige Gifting Ltd —Halifax
- From £60,000 a year
- Full-time
- Business development
- Budgeting
- In-person
- Free parking
Quick apply
Events Marketing Director
GearUp2Success —Manchester
- Remote
- Communication skills
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Head of Social
Dentsu —Manchester
- Full-time
- Business development
- Leadership
- Communication skills
Biddable Director
Havas Group —Manchester
- Full-time
- Microsoft Powerpoint
- Microsoft Word
- Organisational skills
Head of Organic Social & Influencer - Senior Partner (Maternity Cover)
Open Partners —Manchester
- Full-time
- Hybrid work
- Business development
- Team management
- AI
Quick apply
Paid Performance Director
Havas Group —Manchester
- Full-time
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Club L London —Manchester
- AI
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Head of Marketing Services
Bespoke | Digital Agency —Chorley
- Full-time
- Hybrid work
- Business development
- Continuous improvement
- Team management
- Free parking
- Flexible schedule
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Head of Demand Generation
Zellis —Manchester
- AI
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Marketing Director

Hippo Motor Group -
Blackburn

Quick apply

Job details

Full-time
£80,000 - £85,000 a year
1 day ago

Benefits

Company pension
Work from home
Company events
Employee discount
On-site parking

Qualifications

Financial Conduct Authority guidelines
Performance reporting in digital marketing
Lead generation
Pay-per-click advertising platforms
Analysis skills
Marketing and advertising experience
Continuous improvement cycles oversight
Customer relationship management
Overseeing budgeting and forecasting
Relationship management
Management reporting
Search advertising
Audience segmentation
Multi-channel digital marketing campaigns
PPC Campaign Management
Leadership
Customer acquisition
Analytics

Full job description

Job Title: Marketing Director
Location: Blackburn
Type – Full Time – Permanent (Hybrid 2 WFH days)

Job Profile

Hippo Motor Group is a fast-growing automotive digital retailer and finance/leasing broker. We are seeking an experienced, commercially driven Marketing Director to lead and scale our in-house marketing function. This role will take full ownership of a £5m+ annual marketing budget and be accountable for driving measurable performance across the entire lead funnel, from acquisition through to conversion and funded deals.

You will lead a multidisciplinary in-house team across CRM, SEO, and PPC, ensuring marketing investment delivers strong ROI, scalable growth, and high-quality leads that convert efficiently.

Key Responsibilities

Strategic & Commercial Leadership

Own and deliver the end-to-end marketing strategy across automotive digital retail, finance, and leasing
Full accountability for planning, managing, and optimising a £5m per annum marketing budget
Align marketing strategy with commercial objectives, stock strategy, pricing, and lender relationships
Act as a senior commercial stakeholder, influencing growth, profitability, and customer experience
Look at other leads lead sources and partnership

Lead Funnel & Conversion Performance

Own the full lead funnel, from first touch through to conversion, completion, and funding
Drive continual improvement in lead quality, conversion rates, cost per lead, cost per sale, and ROI
Work closely with sales, operations, and finance teams to optimise handover points and conversion outcomes
Ensure clear attribution and visibility of marketing’s impact on revenue

Digital Performance & Acquisition

Lead all performance marketing activity across PPC, SEO, paid media, and on-site optimisation
Ensure channels are optimised against clear funnel-stage KPIs
Drive testing, experimentation, and continual performance improvement across digital journeys

CRM & Customer Lifecycle

Own CRM strategy across acquisition, nurturing, retention, and remarketing
Maximise customer lifetime value through segmentation, automation, and data-led decision-making
Ensure all CRM and marketing communications remain FCA-compliant and GDPR compliant

Team Leadership & Development

Lead, mentor, and develop an in-house team of CRM, SEO, and PPC executives based in Blackburn
Set clear objectives, performance metrics, and accountability across the team
Build a high-performance, commercially focused marketing culture

Brand, Proposition & Compliance

Own brand positioning and proposition messaging across digital channels
Ensure finance and leasing offers are clearly communicated, competitive, and compliant
Work closely with compliance and legal teams on all regulated marketing activity

Data, Insight & Reporting

Own marketing performance reporting across budget, funnel metrics, and ROI
Deliver clear insight into channel performance, funnel drop-off, and conversion opportunities
Present performance updates, forecasts, and strategic recommendations to senior leadership

Skills & Experience

Essential:

Senior marketing leadership experience within automotive, financial services, or digital retail
Proven experience managing multi-million-pound marketing budgets
Strong background in performance marketing, CRM, SEO, and PPC
Demonstrable success improving lead funnel efficiency and conversion metrics
Commercially astute with strong analytical and data interpretation skills
Experience leading and developing in-house marketing teams

Desirable:

Experience in automotive finance, leasing, or brokering
Strong understanding of FCA-regulated marketing environments
Experience aligning marketing performance with sales and operational teams

Personal Attributes

Highly commercial and metrics-driven
Strong focus on lead quality, conversion, and ROI
Confident, credible leader with a hands-on mindset
Comfortable operating in a fast-paced, high-growth business

What We Offer

Senior leadership role within a growing automotive digital retailer
Ownership of a significant marketing budget and funnel performance
Opportunity to shape and scale a best-in-class in-house marketing team
Competitive salary and benefits
Office-based role at our Blackburn headquarters

Job Type: Full-time

Pay: £80,000.00-£85,000.00 per year

Benefits:

Company events
Company pension
Employee discount
On-site parking

Experience:

Marketing: 4 years (required)
PPC: 4 years (required)
Digital Marketing: 4 years (required)

Work Location: In person

Quick apply

Refine Your Search

digital marketing director jobs in failsworth, gtm

Marketing Director

Head of Brand & Content

Head of Performance Marketing

Head of Performance Marketing

Digital Director

Senior Account Manager / Account Director

Head of Performance Marketing

Events Marketing Director

Head of Social

Biddable Director

Head of Organic Social & Influencer - Senior Partner (Maternity Cover)

Paid Performance Director

Head of Ecommerce

Head of Marketing Services

Head of Demand Generation

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