Job Introduction
At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.
Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.
Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.
When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.
The Senior Creative Operations Manager is a pivotal leader within DFS Group’s Creative function, responsible for transforming, optimising, and governing all creative workflows and operational processes. Sitting at the heart of the Creative Leadership Team, this role drives operational excellence, enabling scalable content production and improving speed, quality, and transparency across the department.
You will oversee end‑to‑end creative operations — from workflow design and traffic management to resource planning and project delivery — ensuring the team is set up to deliver high‑quality creative output at pace. A major focus of the role is the implementation and ownership of next‑generation MarTech, including workflow management platforms, Digital Asset Management (DAM), and AI‑enabled operational solutions. You will embed AI into creative operations to unlock efficiencies, enhance output, and enable smarter, data‑driven decision‑making.
Working closely with the Senior Creative Services Manager, you will create seamless, scalable ways of working across the in‑house team, external partners, and business stakeholders. As a creative enabler, you will reduce friction, strengthen operational governance, and build the systems, reporting, and processes that elevate the performance of DFS Group Creative.
Workflow & Process Optimisation
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Own End-to-End Workflows: Design, scale, and continuously improve cross-channel creative workflows (briefing, production, approval, and delivery).
Drive Efficiency & AI: Identify operational bottlenecks and implement process improvements, automation, and AI-driven solutions.
Establish Governance: Develop RACI frameworks to clarify roles, and standardise project workflows, templates, and reporting.
Digital Asset Management (DAM)
Platform Ownership: Act as the key stakeholder for the implementation, governance, and operational effectiveness of the DAM platform.
Asset Lifecycle & Best Practice: Oversee taxonomy, metadata, version control, and archiving to ensure the DAM is a trusted, central repository. Drive internal and external adoption through training and documentation.
Resource & Stakeholder Management
Capacity & Traffic Planning: Lead resource visibility, capacity planning, and utilisation reporting to ensure smooth project delivery and prioritisation.
Cross-Functional Collaboration: Partner with Creative Managers and marketing stakeholders to align creative direction with operational scalability.
Leadership & Performance Tracking
Team Leadership: Lead, manage, and develop future direct reports, fostering a high-performing and collaborative team culture.
Data & Insights: Own Creative Operations reporting dashboards to measure productivity, utilisation, SLA adherence, and workflow efficiency.
Budget & Risk: Manage creative subscriptions, licensing, and run post-project reviews to drive continuous improvement.
Essential
Proven experience in Creative Operations, Marketing Operations, Workflow Management or Operational Transformation roles within an in-house creative team, agency, or marketing environment.
Experience managing end-to-end creative production workflows across digital, print, and campaign-based projects.
Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
Experience working with cross-functional stakeholders including marketing, brand, digital, and external partners.
Experience leading operational transformation initiatives within creative or marketing environments
Experience implementing workflow, DAM or operational systems
Experience driving cross-functional process change and adoption
Desirable
Experience helping define asset taxonomy, metadata frameworks, or governance processes.
Experience working within a retail, e-commerce, or consumer brand environment.
Qualifications
Bachelor’s degree (or equivalent experience) in Marketing, Communications, Creative Media, Business, Project Management, or a related field.
Professional certification in project management (e.g. PRINCE2, AgilePM, or similar) is desirable.
Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.
From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development.
For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business.
Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us.
We believe great work deserves great support. That’s why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Here’s what we have to offer:
Hybrid working -3 days office , 2 home
22 days holiday, plus the option to buy up to 5 more
Enhanced family leave, with up to 20 weeks at 90% pay after one year, or 10 weeks at 90% if you’ve been with us less than a year
Health cash plan from £2 a month, with everyday cashback
Employee Assistance Programme for support when you need it
Extras like flu vouchers, menopause support and health check
Pension with company contributions
Life assurance for peace of mind
Sharesave scheme to save each month and invest in our future
Structured induction from day one
Access to our Learning Hub and skills workshops
Leadership development and apprenticeship programmes
30% colleague discount, plus 15% for friends and family, three times a year
Discounts and cashback at hundreds of retailers
SmartTech scheme to buy tech up to £1,000 through salary sacrifice
Cycle to Work scheme for bikes and accessories up to £1,500
Electric vehicle lease scheme with Octopus to help you save and reduce your impact
One paid volunteering day each year
We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences.
We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.
If your experience does not quite match every part of the role, we’d still love to hear from you.
If you need any adjustments or additional support during the application process, please contact our Talent Team at [email protected] and we will be happy to help.
