Senior Sales Development Representative – The Lily Sales Academy
Job Title: Senior Sales Development Representative
Reports to: New Business Sales Leader
Salary: Dependent on Experience - OTE £50,000+ uncapped
Location: Leeds Head Office
Are you driven, and hungry for money and performance? Do you want to work in a high-performance sales environment with real earning potential?
We have proudly been placed repeatedly in the top #30 of the top 100 best small companies to work for in the UK, as well as the top 20 companies to work for in the Yorkshire and Humber region.
About Us
Lily is The Home of Digital Transformation. We are a multi award-winning provider of communications and IT solutions for businesses.
We help SMEs across the UK future proof their operations by reducing costs, increasing revenue and improving efficiency.
At Lily, we live by our core values of Passion, Performance and Integrity. It is a fast-paced, high-performance environment where results are recognised and rewarded.
About the Department / Team
The new business sales team is critical to our growth. We are the first point of contact with potential customers and play a key role in generating opportunities for our Business Development Managers (BDMs).
This is a targeted, account-based sales environment focused on driving real commercial outcomes.
What the Job Is
The primary focus of this role is to generate new business opportunities by booking qualified appointments for a Senior Business Development Manager.
You will report into the New Business Sales Leader, while working day-to-day in close partnership with a Specific Senior BDM.
You will be aligned to that BDM to generate and convert opportunities within defined target accounts.
This role offers clear ownership of your activity and its impact, with full visibility of deal outcomes and revenue generated from the opportunities you create.
You will focus on high-quality, well-qualified meetings rather than purely high-volume activity, ensuring strong pipeline conversion.
Within the Role You Will:
- Book qualified new business appointments for a Senior BDM
- Conduct outbound calls into defined target accounts
- Build relationships with key decision-makers within SME businesses
- Support your BDM with account research and pipeline development
- Maintain accurate CRM data to support opportunity tracking and visibility
- Identify and create new opportunities within your assigned accounts
- Contribute directly to pipeline and revenue outcomes
- Achieve personal targets, team targets and KPI’s
- Present Lily’s proposition confidently to potential customers
What Makes This Role Different
- Work in direct partnership with a Senior BDM, not a standalone calling role
- Focus on targeted accounts rather than generic cold calling
- Clear link between your activity and revenue outcomes
- Exposure to live deals and full sales cycle visibility
- Commission linked to performance and opportunity quality
Benefits at Lily:
- Structured induction programme
- In-house training via our Lily Performance Academy
- Personal performance plan
- Purchase additional holidays
- Birthday “duvet day”
- £15 monthly gym contribution
- Bike to work scheme
- Company events and incentives
- Company pension
- Employee Assistance Programme
About You:
- Confident and resilient communicator
- Strong work ethic and target-driven mindset
- Comfortable handling outbound calls and objections
- Organised, with the ability to support a BDM effectively
- Interested in the IT / tech sector
- Positive attitude with a “no quit” mentality
Previous outbound telephone sales experience is required for this role.
You must be able to demonstrate a track record of generating new business opportunities through proactive outbound activity.
Job Type: Full-time
Pay: £27,000.00-£50,000.00 per year
Work Location: In person
