We’re IAG Loyalty, one organisation with two ambitious, growing divisions across Loyalty and Holidays. Each has its own goals, strategy and team, but together we’re united by a shared vision: to create a more rewarding world of travel and experiences.
Our Holidays division, including British Airways Holidays, connects customers to thousands of destinations worldwide through seamless, end to end travel experiences.
Our Loyalty division is home to Avios, the global loyalty currency, enabling millions of members to collect and spend rewards across travel, retail and financial services.
We’re on an exciting journey of growth and transformation. We’re going places.
The opportunity ✨
Two leadership opportunities to shape the future of one of the UK's most diverse holiday destination portfolios are rare.
Our Product & Sourcing team is at a pivotal point. Ambitious growth plans and continued investment in technology mean we're strengthening our existing leadership capability. We are recruiting for two equivalent leadership roles—Head of Long Haul and Head of Short Haul. Roles that have a clear mandate to accelerate change, deliver the next phase of our destination strategies and embed new ways of working, while building on the team's strong foundations. Working together, these roles will shape the future of the destination portfolio with each leading their own major portfolios.
Reporting to the Head of Product & Sourcing, you'll lead either our Long Haul or Short Haul destination portfolio, its strategic portfolio management and sourcing strategy. This principally includes the British Airways Holidays brand but will broaden to encompass other markets and brands over time.
Few roles offer this genuine opportunity to transform how the business makes decisions about product, sourcing and commercial priorities. You will have a remit to shape strategy, modernise workflows, embrace automation and support the use of AI and new technology.
It’s a chance to make a measurable commercial difference, in an area where there is significant scope to unlock further growth. To identify where the significant future growth opportunities exist, where investment should be focused, defining the direction, and then building the capability, ways of working, team performance and commercial outcomes to make it happen.
Working closely with your Destination Head of counterpart and the broader leadership team, you will lead your team through this transformation. Ensuring they are commercially focused, customer-led, adaptable and aligned to the evolving Product & Sourcing operating model. As a member of the Product and Sourcing Leadership team, alongside leaders from Enablement and Product Development, you will build a collaborative leadership environment, to deliver shared strategic outcomes.
We are based in Crawley and work a hybrid model of two days in the office and three from home. Travel will be required as needed. You must have a flexible approach and willing to travel regularly throughout the year to support business priorities and stakeholder engagement
Drive growth and portfolio performance
Lead commercial strategy and partnerships
Lead a team through the next stage of transformation
You'll have experience shaping and driving organisational growth, change and evolution, setting the direction for your teams and leading them through transformation while maintaining strong performance.
Commercial and strategic leadership
You'll bring a strong commercial mindset, with a track record of delivering measurable growth across sales, profit, margin or portfolio performance.
Influence and stakeholder management
Experience and mindset
You'll have held a senior destinations, product, sourcing or commercial leadership role within travel . Bringing a strong product and destination knowledge, along with a proven understanding of how to build, manage and grow a successful portfolio.
Both Head of Short Haul and Head of Long Haul are available. To ensure we consider the strongest talent across both opportunities, applications are through a single advert. Apply once and you will automatically be considered for both roles.
