JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
This role will bring together multi-channel campaigns, ensuring JLL actively engages and connects with our clients through digital channels and in-person events to establish JLL thought leadership and generate commercial growth.
Key to this will be the ability to project manage end-to-end marketing activation on high-visibility projects to the highest standards. This includes developing detailed project plans and milestones, bringing together key marketing and business stakeholders from across JLL, taking ownership and ensuring delivery within agreed timeframes and budgets.
Reporting into the Growth Marketing Lead, the Senior Marketing Manager will manage high-profile marketing campaigns across above and below the line, deliver successful events and sponsorships from end-to-end, driving revenue and brand equity and shape marketing activity to enrich JLL’s positioning around key market themes.
The Senior Marketing Manager will have an excellent and up-to-date breadth of knowledge on marketing channels and will thrive on constantly pushing the boundaries to ensure JLL’s campaign execution is seen as best in class. They’ll understand and be comfortable with content production, have a keen eye for detail, be able to leverage the latest digital channels with the integration of AI and devise successful client journeys across channels. Bringing these skills together the person will ensure we continuously engage our clients and prospects in new and compelling ways.
Key Responsibilities
Marketing campaigns: Devise and manage from end-to-end effective brand marketing campaigns, including a high-profile brand programme around JLL’s UK headquarters office move to One Broadgate, to support JLL’s business goals, managing agency involvement and partnering with global marketing stakeholders. Develop client collateral and manage campaigns across OOH, paid digital and organic channels. Employ effective storytelling to protect and elevate JLL’s brand with target audiences
Event planning and execution: Plan and implement high-profile events and sponsorships, such as managing JLL’s participation at UKREiiF, webinars and more exclusive gatherings for clients and prospects. Ensure strong return on investment, clear communication with delegates and project teams and flawless execution, meeting objectives, budgets and timelines. Develop detailed event plans and source suppliers. Manage end-to-end delivery, from concept to post-event evaluation
Stakeholder Engagement: Collaborate closely with internal stakeholders, including senior leadership, to understand and align marketing activity with business needs and goals
Client insights: Own the marketing delivery of JLL’s top 20 client programme, supporting with client insights, regular touch points, quarterly review sessions to grow the accounts
Team collaboration: Work effectively across the Marketing organisation, sharing insights and inspiring collaboration across projects
Performance measurement and optimisation: Measure the effectiveness and return on investment of each initiative. Analyse data to identify areas for improvement. Make data-driven recommendations to enhance quality and impact and leverage AI to improve efficiency. Stay current with industry trends and best practices to continually elevate JLL's propositions
Email marketing – Support and coordinate email marketing efforts, diligently segmenting target audiences, so that the right messages meet the right audiences
Personal Attributes
To be successful in this role, you will be an energetic, creative and experienced marketer with the following skills:
Highly organised, interpersonal, strong project management skill set, with 5+ years in B2B marketing, ideally in real estate
Self-motivated and proactive with considerable experience in project managing high-profile marketing programmes, effectively managing budgets, timelines and stakeholder communication
Must have experience working in matrixed organisations, managing external partners and agencies and briefing designers
A polished, professional approach with excellence in establishing and maintaining stakeholder relationships with all levels of seniority, always ensuring open lines of communication. Able to report directly to senior leaders in a concise and professional manner
Detail-orientated with an ability to maintain a high standard of accuracy
Excellent written, verbal, and visual communication skills
Be comfortable handling pressure, high demands, and competing projects within tight timeframes
A natural collaborator and team-player, willing to support across the team and inspire collaboration through a professional approach
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
