At Blackpool and The Fylde College, we’re more than an education provider – we’re a driving force for opportunity, innovation and community growth. As one of the UK’s leading further education colleges and an exempt charity, we deliver high‑quality technical and professional education that transforms lives and supports regional prosperity. With over 12,500 students and around 1,000 colleagues, we’re proud to be an anchor institution driving social mobility, inclusion and success.
JOB DESCRIPTION
Post: Social Media Executive
Responsible to: Head of Marketing
Rewards package: Grade 3, Access to Government Pension Scheme and 30 Days Annual Leave
Key responsibility: Creating and publishing content for social media, web and traditional platforms that inspires, engages and converts prospects to lifelong B&FC learners.
Principal Duties:
- To create and distribute compelling content across B&FC’s social platforms
- Actively engage students, colleagues and other stakeholders to aid content creation
- Develop and utilise graphic design skills and branding awareness to produce content
and graphics across print and digital platforms.
- Produce inspiring and engaging videos and images bringing B&FC to life
- Develop and run social campaigns aligned to student recruitment calendar
- Carry out content writing and editing for social media that are effective at prompting readers to take action.
- Schedule content for release at optimal times using dedicated software.
- Work alongside marketing and curriculum colleagues to make sure that social content
is optimised for best performance.
- Work with our contact centre ensuring that customer service issues on social platforms are engaged with and responded to in a timely manner.
10. Analyse and report on social media content
11. Carry out general positive engagement with commenters on B&FC’s social channels including Twitter, Facebook, LinkedIn, Instagram, YouTube and TikTok.
12. Monitor and report on direct competitor activity
13. Liaise and keep an up to date record of social contacts across B&FC to create a unified, official tone of voice and social presence.
14. Provide B&FC colleagues with best practice, relevant contacts and information – as well as aiding new B&FC companies on board.
15. Create new sub pages for department/curriculum areas and delivering social media training
16. Assist HR team to ensure access to social platforms is revoked upon their resignation.
17. Remain abreast of changes to all pertinent social media applications.
18. Publish content across TV screens in line with content requests.
Standard Responsibilities for all positions in B&FC:
- To fully adhere to B&FC policies and procedures at all times
- To display the B&FC values at all times and positively promote them
- To take responsibility for the promotion of the health, safety, wellbeing and mental wealth of self and others
- To actively support B&FC commitments on safeguarding and promoting the welfare of children, young people and vulnerable adults
- To pursue the achievement and integration of equality, diversity and inclusion, through widening participation in all B&FC activities
- To actively support, and appropriately engage with the ‘One College’ ethos to promote positive student behaviour across B&FC
- To be proactive in identifying and pursing opportunities that are appropriate to maintaining your own professional development, and to positively engage in the B&FC performance review scheme and all relevant training
- To maintain the confidentiality and security of information and data at all times
- Undertake any other tasks and responsibilities appropriate to the level of this post
This job description is current at the date shown and may be amended after consultation and agreement between management and the post holder.
We believe great people deserve great rewards. When you join B&FC, you’ll benefit from:
- Generous annual leave, plus 5 additional gifted days (pro rata for part-time employees) to be taken during the Christmas closure period
- An excellent pension scheme
- Professional development and funded training opportunities
- Flexible working options and family-friendly policies
- Comprehensive wellbeing support and staff recognition initiatives
Discover more about our rewards and benefits at https://www.blackpool.ac.uk/jobs
At B&FC, you’ll join a values-led community built on our CAREER principles – Community, Authenticity, Relentless Optimism, Everyone Included, Excellence, and Respect. We’re proud to empower both our colleagues and students to thrive, supported by outstanding facilities, forward-thinking leadership, and a culture of inclusion and innovation. Whether you’re inspiring the next generation or advancing your own professional journey, B&FC is a place where you can truly make a difference.
At Blackpool and The Fylde College, we’re committed to creating an inclusive and supportive recruitment process. If you require any adjustments to take part in our selection process, please let the hiring manager or People Team know before your interview so we can make sure you have the support you need to perform at your best.
Please note that a full application must be submitted in order to apply for this role, as CVs alone cannot be accepted
B&FC is committed to safeguarding and promoting the welfare of all learners and expects all colleagues to share in this commitment. All colleagues are required to complete safeguarding training and uphold the College’s policies and procedures to ensure a safe and supportive environment for learners.
All roles at B&FC are exempt from the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (as amended), and employment is subject to a range of pre-employment checks including an Enhanced Disclosure and Barring Service (DBS) check, verification of qualifications and references, and the right to work in the UK. The amendments to the Act (2013 and 2020) mean that certain convictions and cautions are considered ‘protected’ and do not need to be disclosed to employers. Guidance about whether a conviction or caution should be disclosed can be found on the Ministry of Justice website, and you can check whether your conviction or caution is spent by visiting the Disclosure Calculator
For further information on DBS, please click here
If you would like a copy of our Safeguarding Policy, please visit our website.
