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- Employee discount
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CRM Manager

MAAREE
Berkhamsted

Quick apply

Job details

Permanent | Full-time
£35,000 - £42,000 a year
3 days ago

Benefits

Company pension
Employee discount

Qualifications

Email marketing
Marketing campaign planning
Stakeholder collaboration
Digital analytics tools
Performance reporting in digital marketing
Customer segmentation
Partnership building
Customer relationship management
Relationship management
Management reporting
Audience segmentation
Paid social media advertising campaigns
Multidisciplinary collaboration
Affiliate marketing
Multi-channel digital marketing campaigns
Multichannel marketing
Analytics

Full job description

Job Specification

CRM Manager

MAAREE is a Founder-led women's sports bra brand, built on the belief that women deserve gear that actually performs, whatever their size. We're a small, fast-moving team obsessed with getting the fit, the fabric, and the support right, and we're growing our direct-to-consumer business at pace.

THE ROLE

We're looking for a CRM Manager to own email, SMS, and customer data at MAAREE, driving subscriber growth and engagement through smart segmentation and high-performing flows and campaigns. You'll be creative and hands-on, and genuinely energised by using data to improve results.

You'll work closely with the team on email/SMS execution and integrating activations with the brand and social team, and partner with MAAREE's performance marketing agency to make sure CRM is built into paid search and social campaigns from the start.

KEY RESPONSIBILITIES

CRM Strategy, Lifecycle & Campaigns

Own MAAREE's CRM strategy across email and SMS, with a track record of growing subscriber numbers and engagement
Build, manage, and create high-performing lifecycle flows (welcome, abandoned cart/browse, post-purchase, replenishment, win-back) and one-off campaigns
Bring a creative, test-and-learn mindset by using data to improve results, not just report on them
Own global list growth and engagement, driving our D2C business across all regions with effective, on-brand campaigns and messages

SMS Marketing

Own MAAREE's SMS channel end-to-end, with a strong understanding of best-practice execution on timing, frequency, segmentation, and compliance
Integrate SMS seamlessly with email and the wider campaign calendar for a joined-up customer experience
Own SMS flows, seasonality adjustments, personalisation and AB testing

Data, Reporting & Budget

Interpret Shopify and GA4 data to understand customer behaviour and identify opportunities to grow the D2C channel
Build and own CRM reporting, communicating results to the wider business and influencing commercial roadmap
Create and manage the CRM budget; tooling, list growth, and testing spend, and reporting on ROI

Affiliate Marketing (New Channel)

Plan and launch MAAREE's affiliate network from the ground up; you’ll be given ownership to research and select platforms, recruit and onboard partners, and set commission structures
Monitor affiliate performance closely and use results to shape future investment decisions

Cross-team Integration

Work closely with teams on email/SMS execution, organic social and brand to ensure all integrated campaigns land effectively
Partner with MAAREE's performance marketing agency to align CRM segmentation and messaging with paid search and paid social activity
Feed CRM and affiliate insight into wider campaign planning

WHAT WE'RE LOOKING FOR

Essential

Proven CRM experience with a track record of growing subscribers and engagement, and hands-on creation/management of flows and campaigns (ideally Klaviyo)
Confident interpreting Shopify and GA4 data to inform decisions
Experience creating and managing a marketing budget
Comfortable collaborating across a small team and with external agency partners
Autonomous worker with a team mentality
Creative and curious, with a genuine energy for data-driven results
Action-driven and looking to have an impact on a small, fast-growing business

Desirable

Understanding of SMS marketing and how to execute it well
Experience setting up new marketing channels from scratch
Career history in D2C, fashion, apparel, sport, or womens’ brands

PRACTICAL DETAILS

Location

Hybrid — Berkhamsted HQ (typically 2–3 days/week)

Open to remote for the right candidate

Reports to

COO & CMO

Contract

Full-time, permanent

Salary

£35,000-£42,000

BENEFITS

Opportunity to grow with a purpose-led brand making an impact
50% off staff discount
Pension scheme

Pay: £35,000.00-£42,000.00 per year

Work Location: Hybrid remote in Berkhamsted HP4

Quick apply

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