Working as part of the Asda Brand Communications team, as a Campaign Planner you will support on the development of Asda’s National Advertising Campaigns to deliver impactful and effective creative, with relentless focus on excellence. You will be part of a team who puts the customer at the heart of the communications we create.
Supporting the Campaign Manager and Senior Campaign Manager, you will play a crucial part in developing and executing multi channel National campaigns across our plan, do, review cycle, working hand in hand with our lead creative agency and internal teams to bring the campaign to life.
As a Campaign Planner, you will support the campaign delivery across the plan, do, review cycle as follows:
Supporting the Campaign Manager and Senior Campaign Manager with the following:
- Providing key information for the combined Media and Creative agency briefing such as creative and competitor analysis
- Attending creative responses and contributing to creative feedback on the big campaign idea
- Ensuring you are familiar with campaign critical path and driving activity forward to hit all key milestones and deadlines until launch of the Campaign
- Cascading all key campaign information to owned and earned channel teams through weekly squad meetings
- Co-ordinating and managing all key sign offs and meetings with stakeholders
- Work closely with the creative and media agencies to get detailed plans by channel
- Lead the execution of the campaign across all paid channels including TV, BVOD / VOD, YouTube, Radio, Press, Digital Display, Partnerships – working with both the in-house studio and external agency teams to create assets by channel
- Be the owner of key deadlines and ensuring all deliverables are briefed and delivered on time across each channel
- Support on TV productions and managing through the day to day pre-production preparation including securing samples, POS, colleague support, uniforms and managing cook ups. Attending PPM, shoot and managing product approvals on set
- Work closely with the internal Content Teams to agree assets required for the campaign including photography and paid social. Working with the photography lead to ensure all campaign requirements are captured on shoot. Attending PPMs and shoots
- Briefing commercial teams to provide detailed TV hero product nominations and full product nomination detail for use across all channels – making recommendations on what to feature by channel and supporting with senior sign off
- Facilitating and attending channel mapping sessions, allocating messages and product nominations by channel, ensuring everything aligns to bookings on the media plan
- Taking all creative through weekly creative review sessions with Senior stakeholders and presenting work in the final walk the wall session with the VP of Marketing
- Supporting budget management by raising POs and keeping the tracker up to date
- Lead on trader, legal & Clearcast approval – ensuring forms are submitted accurately and everything is fully approved before it goes live
- Working with colleague Comms to organise any colleague launch event activity such as atrium events, including pulling presentations together
- Build key relationships with internal and external stakeholders and practice cross functional working ensuring the campaign is consistent across all touch points
- Support Campaign Manager with required insight testing and feeding learnings back into creative channel development
- Each Campaign Planner will be a channel champion for a specific channel or role requirement and will upskill themselves on process, ways of working, best practice and share their learnings with the wider team
- Measure the success of our creative through insight testing and share learnings so all campaigns perform successfully
- Support Campaign Manager in pulling together the full post campaign analysis, liaising with agencies, commercial teams, insight and owned and earned channel owners to gather performance and analysis data
- Input into a full wash up of ways of working and recommending improvements to process/future campaigns
- Experience of the end-to-end campaign process for paid channels and an understanding of the creative and media campaign development process
- Marketing experience ideally within a marketing team client side, or marketing agency
- Experience working on TV productions is beneficial
- An interest in and a broad understanding of paid media channels, and the role of each channel
- Someone thrives working in a fast-paced environment with a strong ability to multi-task, managing multiple priorities and respond to change and last-minute requests
- Excellent communication skills with proven experience of engaging with stakeholders and agency management. You’ll be a team player and comfortable with cross team collaboration
- Strong presentation skills, including presenting work to key stakeholders in meetings
- An ability to work collaboratively and land projects on time through critical path management, prioritisation and managing your own workload
- Strong creative skills, excellent attention to detail and good decision-making skills
- Excellent project management skills with a proactive approach
- A real team player mind-set and self-motivated attitude
- Shows understanding of the customer and represents their needs first
- Can keep calm under pressure
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
