The Role
As our Business Development & Client Relations Executive, you will play a key role in helping Double A Display grow.
You will take ownership of a broad range of business development, marketing and client relationship activities, working closely with the Director and wider team to identify opportunities, strengthen existing relationships and introduce Double A Display to new businesses and markets.
We are looking for someone who is naturally curious, commercially minded and confident speaking to people.
Someone who enjoys picking up the phone, starting conversations, attending events, sending a well-timed email or LinkedIn message and, most importantly, building genuine relationships that last.
You won't be measured purely on how much you sell.
Your success will be judged on the overall contribution you make to the growth and development of Double A Display.
Key Responsibilities
Business Development
- Identify and research potential new clients, sectors and markets.
- Develop relationships with key decision-makers across marketing, events, procurement and senior management.
- Proactively introduce Double A Display to relevant businesses and organisations.
- Generate new opportunities through a mixture of networking, LinkedIn, email, telephone outreach, referrals and industry events.
- Research upcoming exhibitions, events, campaigns and projects where Double A Display could add value.
- Maintain and develop a structured prospect and client database.
- Follow up enquiries and opportunities professionally and consistently.
- Work closely with the directors to develop opportunities from initial conversation through to quotation and project delivery.
- Identify opportunities within existing and previous client relationships.
- Help develop strategic partnerships and referral opportunities.
Client Relationships
Building meaningful, long-term relationships will be a major part of this role.
- Regularly communicate with existing clients to understand their upcoming plans and requirements.
- Maintain relationships with previous clients and ensure Double A Display remains front of mind.
- Develop a strong understanding of our clients' businesses, brands and objectives.
- Proactively identify ways we can support clients beyond their immediate requirements.
- Follow up with clients after projects to gather feedback and identify future opportunities.
- Help create a consistent and professional client experience from first contact through to project completion.
- Build relationships based on trust rather than simply trying to make a sale.
Marketing & Brand Development
You will also take an active role in developing the Double A Display brand and increasing our visibility within the industry.
Responsibilities will include:
- Developing and implementing a proactive marketing plan.
- Managing and developing our LinkedIn presence and other relevant social channels.
- Creating and coordinating engaging content around our projects, people, capabilities and company story.
- Helping produce case studies, project showcases and marketing materials.
- Identifying opportunities for PR, industry features and collaborations.
- Supporting email marketing and client communications.
- Researching relevant exhibitions, events, networking opportunities and industry organisations.
- Helping ensure our brand and messaging remain consistent and professional across all channels.
- Monitoring marketing activity and identifying what is working and where improvements can be made.
Market & Competitor Research
- Keep up to date with developments within the exhibition, events, retail and brand activation industries.
- Monitor competitors and identify opportunities for Double A Display to differentiate itself.
- Identify emerging sectors and potential new markets.
- Research key companies, brands and decision-makers.
- Share relevant market intelligence with the directors and wider team.
Internal Development
This is a role where we want you to take ownership and make things happen.
You will be encouraged to identify areas where we can improve and bring ideas to the table.
This could include:
- Improving our CRM and lead management processes.
- Developing new approaches to client communication.
- Improving our marketing systems.
- Creating better ways of tracking opportunities.
- Identifying new services or markets.
- Helping develop our sales and marketing processes as the business grows.
- Supporting the directors with strategic business development projects.
What We're Looking For
We are looking for someone who is:
- Confident and comfortable speaking to people at all levels.
- Naturally personable and able to build rapport quickly.
- Commercially aware without being overly "salesy".
- Highly organised and capable of managing multiple activities at once.
- Proactive and willing to pick up the phone rather than hiding behind an email.
- A strong communicator, both verbally and in writing.
- Creative and able to contribute ideas to our marketing activity.
- Curious and genuinely interested in understanding businesses and people.
- Comfortable using LinkedIn and other digital platforms for professional networking.
- Self-motivated and able to work independently.
- Comfortable taking ownership rather than waiting to be told what to do.
- Professional and confident when representing Double A Display.
- Someone who values relationships and understands the importance of reputation.
- Ambitious and keen to grow alongside a young and developing business.
Experience
Previous experience in business development, marketing, account management, client relations, sales or a similar commercial role would be beneficial.
Experience within the exhibition, events, marketing, print, retail, construction, shop fitting or creative industries would be advantageous but is not essential.
Most importantly, we're looking for the right person and attitude.
If you are commercially minded, personable, ambitious and good with people, we are more interested in what you can bring to the role than whether your previous job title says "Business Development Executive".
How Success Will Be Measured
This is deliberately not a commission-led sales position.
We want to encourage long-term thinking rather than simply rewarding short-term sales.
Performance will therefore be assessed across the wider role, including:
- Quality and development of client relationships.
- New relationships and opportunities created.
- Client retention and engagement.
- Marketing activity and brand development.
- Quality of the company's prospect database and pipeline.
- New markets and sectors identified.
- Networking and industry engagement.
- Contribution to business development strategy.
- Initiative and ideas brought to the business.
- Organisation and follow-through.
- Overall contribution to the growth and development of Double A Display.
What We Offer
- £28,000-£30,000 annual salary
- Annual performance-related bonus
- Company laptop
Hybrid working, with a minimum of 4 days per week based in our Brighouse office
- Standard company holiday allowance
- An additional day's holiday for every completed year of service
(capped at 5 additional days)
- Two paid charity days per year
- Company pension contribution
- The opportunity to play a significant role in the growth of an ambitious, family-run business
- A varied role where no two days are necessarily the same
- The opportunity to develop your responsibilities as Double A Display grows
Why Join Double A Display?
We're not interested in building a business based purely on transactions.
We want to build a business based on people, relationships, reputation and doing a great job.
Our clients trust us to deliver important projects for their businesses, and we want to build relationships that last well beyond a single exhibition stand.
You'll be joining us at a stage where you can genuinely make a difference. There isn't a huge corporate hierarchy or ten layers of management between you and the decision-makers.
If you have an idea, we want to hear it.
If you see something that could be done better, we want you to tell us.
If you spot an opportunity, we want you to pursue it.
You'll have the opportunity to help shape how Double A Display develops its marketing, client relationships and business development strategy as we continue to grow.
We're looking for someone who wants to grow with us – not simply work for us.
Pay: £28,000.00-£30,000.00 per year
Work Location: Hybrid remote in Brighouse HD6 4EA
