We’re building a new strategic marketing function within our marketing team, with the ambition to be excellent at marketing our full range of high-quality products. You will play a crucial role in developing that new function: building a clear, shared understanding of our markets, audiences, and the value our products offer, so our marketing campaigns centre around our customers and the value our products bring.
This role will suit someone who genuinely enjoys marketing and loves getting under the skin of products, customers, and markets. You’ll have the opportunity to shape how we understand our audiences and turn that into clear, compelling propositions, taking real ownership of the work.
As Product Marketing Manager, you own how we understand our markets, our audiences, and the value our products offer them. You’ll own the marketing team’s persona knowledge base, develop the propositions and messaging behind our go-to-market work, and act as the bridge between marketing and our product managers across Integral Memory and Integral LED.
You’ll sit within the strategic marketing team, working closely with the Marketing Director, the product managers across both divisions, and the wider team. You’ll partner with the Campaign Manager to keep campaigns aligned to the audiences they’re built for, and draw on sales and content colleagues to ground everything in real customer needs.
Responsibilities
Act as the bridge between marketing and the product managers, translating product knowledge into clear, audience-led marketing direction across Integral Memory and Integral LED.
Own and maintain the marketing team’s persona knowledge base - buyer, customer, and end-user personas, plus a category persona for each product category - keeping it accurate and current as a shared resource the Production and Strategic Marketing teams can draw on.
Develop clear value propositions and messaging for products and ranges, turning technical features into benefits that matter to each audience.
On new ranges or repositioning that warrant a full go-to-market effort, work with the relevant product managers to understand the products, the addressable market, and customers to shape the proposition.
Carry out market and competitor research to size opportunities, understand the competitive landscape, and ground our positioning in evidence.
Establish and shape the route to market for new products and ranges, identifying the channels, partners, and customer routes best suited to reaching each audience.
Bring products to market end to end, applying the mechanics and principles of a structured product launch, from proposition through to launch readiness with the Campaign Manager and the wider team.
Lead the product-briefing discipline for new go-to-market products, capturing the product knowledge the team needs through a structured brief so campaigns are built on accurate context.
Partner with the Campaign Manager to keep campaigns aligned to the audiences they are built for.
Build a deep working understanding of our markets, segments, and the use cases our products serve, and share it across the marketing team.
Support dedicated marketing focus for Integral Memory, including the persona and proposition work behind launches such as the configurator.
Work with product managers, sales, and content colleagues to ground messaging in real customer needs and live opportunities.
Manage a wide range of stakeholders across product, sales, e-commerce, and the divisions, aligning differing priorities behind a single, clear proposition.
Help shape how we position both divisions in market as we build a more strategic, audience-led marketing function, contributing to how the function is set up and how its ways of working develop.
Use AI tools confidently and responsibly to accelerate persona, market, and proposition work, always reviewing and verifying the output before it is used.
About You
Evidence of a deliberate step taken towards career or educational development, whether that is a relevant degree, a professional marketing qualification, or equivalent practical experience.
At least 4 years’ experience in a product marketing role, ideally with technical hard products or considered, non-food FMCG-type products. Sector experience matters less to us than transferable product marketing skill.
Genuinely enjoys marketing and is energised by understanding products, customers, and markets in depth.
A strong track record of developing personas, value propositions, and go-to-market messaging that connect products to audiences.
The ability to work closely with technical product specialists and translate their knowledge into clear, benefit-led marketing direction.
The discipline to turn curiosity about markets, segments, and customers into structured, usable insight.
Practical experience of market research and competitor analysis, and confidence in using it to shape a proposition.
A working understanding of route to market, and the mechanics and principles of taking a product to launch.
Comfortable managing a variety of stakeholders with competing priorities, and bringing them to a shared position.
Data-driven in approach, grounding personas and propositions in evidence rather than assumption.
Experience supporting campaigns and launches across B2B and, ideally, B2C audiences.
A commercial mindset, able to connect proposition and audience work to real revenue opportunities.
Excellent communication and collaboration skills, comfortable acting as a bridge between teams with different priorities.
A structured, organised approach with strong project-management skills.
Happy working closely with others while taking on real responsibility and working autonomously in a fast-paced, growing business.
A good level of competency with AI tools, particularly in formulating and probing questions to get to a genuine insight, while keeping a critical eye on the output.
About us:
Integral Memory PLC is a long-established and fast-growing company founded in the UK over 35 years ago with offices in London and Europe. Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions.
What makes Integral a great place to work? When we speak face-to-face with our staff, they always say that it's the people. We work collaboratively, all pitching in to achieve shared goals and supporting each other to take on responsibility. Our culture is friendly and approachable, with colleagues who care about the outcomes of their work.
We're a mid-size, financially secure business - not a large corporate - and that means people in the company can see the material impact of the work they do every day. We also have a strong history of progression within the business, evidenced by the number of senior staff who started out in entry-level positions.
Integral Memory Division:
The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability.
Integral LED Lighting Division:
From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience – Our innovative and award-winning product range challenges the norm as we continue to bring cutting-edge lighting solutions to the market.
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