Post title: Marketing and Communications Officer
Salary: Grade 4
Position: 22 hours per week, term time only
Reports to: Marketing and Communications Manager
Diverse Academies is a multi-academy trust with a vision to inspire, to raise aspirations and to create brighter tomorrows. Across primary, secondary and special settings, we share a common mission to nurture curiosity, develop wellbeing and empower children and young people to go beyond their aspirations. Together, we believe we can make a difference in our diverse communities, and in the lives of those who learn with us and work with us.
We empower. We respect. We care.
To provide support for assigned areas of marketing and communications activity, working flexibly and collaboratively within academy business teams and as part of a Trust-wide Communications Function.
To assist in the delivery of compelling multi-channel marketing activities, which are customer centric and embrace digital innovation to deliver the best return on investment.
To assist in the delivery of quality communications activity and advice that enhances parental engagement and promotes and protects academy/organisational profile, through events, press, social media and parental communications platforms.
To identify and create compelling, engaging content which is appropriate in tone for a range of audiences and showcases academy life through effective storytelling.
To support the delivery of internal communications and engagement activities, ensuring staff and students feel part of the Diverse Academies community, instil pride and provide a consistency of message.
-
Work closely with the marketing and communications manager, business leads and senior leadership team to assist in the delivery of multi-channel marketing and communications activities, in line with Trust strategic priorities and academy school improvement plans.
-
Provide marketing and communications support to champion and promote individual academy brands, including the development of a range of print and digital marketing collateral.
-
Create, develop and edit copy, using flair and imagination to turn factual information into compelling copy, tailored by target market and in line with house style and Plain English principles.
-
Support the production of key recruitment materials including prospectuses, promotional brochures, curriculum and transition materials, ensuring these follow brand guidelines.
-
As appropriate to the role location, support the marketing and communications manager with the promotion of sixth form centres, including the recruitment of students for post 16 study or with the promotion of early years education and nursery places.
-
Support academies with key events, such as open evenings, and provide marketing support at these events.
-
Support the marketing manager with photoshoots and the production of video content, working to brand expectations and guidelines.
-
Maintain and update the academy and Trust websites using a content management system, adhering to web governance principles to maintain the quality and integrity of web content.
-
Manage day-to-day social media channels by posting engaging content and stories, and monitoring social media channels to widen stakeholder engagement, ensuring channels are kept updated and social conversations maintained.
-
Provide support for direct parental communications through the effective use and development of the parental communications platform Weduc.
-
Assist in identifying internal and external PR opportunities, and provide PR support for GCSE and A level results days.
-
Promote academy events and stakeholder engagement activities to build profile and reputation with stakeholders.
-
Create, develop and edit copy to support internal communications, including staff engagement initiatives.
-
Respond professionally to queries from colleagues by sharing responsibility for the monitoring of the marketing email inbox, ensuring queries are dealt with promptly.
-
Follow relevant standards, practices and processes in order to support the quality assurance, monitoring and evaluation of marketing activities against objectives.
-
Provide consistent and professional expertise in support of the overall marketing and communications strategy.
-
Keep up to date with popular culture and trends, be confident in the use of social media and be aware of emergent digital communications platforms.
-
Embrace change, support new and collaborative ways of working, and share best practice.
-
Represent the Communications Function at all opportunities within your role, understanding the range of skills available, as well the importance of delivering Diverse Academies’ strategic aims.
-
Ensure the appropriate escalation of issues and areas of concern to the relevant manager.
-
Demonstrate a commitment to the ongoing development of yourself and others.
-
We all have a responsibility for providing and safeguarding the welfare of children and young people we are responsible for or come into contact with.
-
Collectively, we share and co-develop best practice for the benefit of all our academies.
-
We promote the employment of people with disabilities and will make any adjustments considered reasonable to the above duties.
-
You will have the opportunity to access the very best professional development and therefore may be required to attend, from time to time, training courses, conferences, seminars or other meetings.
-
This job description is not an exhaustive list of duties and the post holder will be required to undertake any other reasonable duties discussed and directed by the line manager.
-
We empower our colleagues to enable our students and pupils to meet the highest possible standards, and we recognise that all our staff have a role in improving student outcomes.
-
The contents and allocation of particular responsibilities and duties may be amended after consultation from time to time as part of a broader structural review.
-
We have an established framework of core principles and practice to which all our academies subscribe, which are developed and agreed on in collaboration.
-
It is a condition of your employment that as an employee you are expected to adhere to our policies, procedures and guidelines.
The following qualities are all deemed fundamental to the requirements of the post. The Trust will, therefore, be seeking evidence of these in the selection process, which will include the application, interview(s) and references.
The Trust is seeking to appoint highly skilled, dynamic, flexible and committed staff with the potential to help us realise our vision and strategic objectives. The appointing panel will, therefore, require sufficient evidence of ability and achievement in each of the following areas in order to make an appointment.
Educated to degree standard or equivalent experience
Professional qualification and/or membership of relevant professional body (e.g. CIPR, CIM)
Experience, knowledge and understanding
Experience of supporting the delivery of multi-channel marketing and communication plans
Application form
Interview
Portfolio of work
References
Experience of supporting digital marketing initiatives
Experience of working with industry standard design software packages, and successfully supporting and
delivering creative design outputs
Experience of using web content management systems (CMS), in particular WordPress
Experience of successfully supporting and delivering creative still image, video and moving image outputs
Experience of delivering news and PR activity including media handling
Proven ability to successfully write copy for various channels with a good understanding of, and the ability to use, Plain English
Experience in project management, particularly managing multiple projects at the same time
Competent with usage and measurement of social media platforms
Experience of using data and its analysis to inform decision-making and campaign planning
Handling information in accordance with the General Data Protection Regulation principles, dealing with confidential and sensitive information
Personal attributes, qualities and leadership skills
Good interpersonal and communication skills including copywriting and editing skills
Application
Interview
Portfolio of work
References
A flair for creating engaging content
The ability to build and form good relationships with colleagues and external agencies
The ability to use appropriate judgement to seek and clarify detail where appropriate
Good planning and organisational skills with the ability to manage conflicting demands and meet deadlines
Confident in using data and its analysis to assess activity
Shows commitment to a supportive, coaching culture
Flexibility in order to support the team
Committed to ongoing personal and professional development
Able to work flexibly including some travel across the geographic coverage of the Trust and occasional evenings, according to the needs of the service
Ability to work a maximum of ten additional days on a pay on claim basis during school holidays if required
The post holder will be subject to an enhanced Disclosure & Barring Service check
Prior to confirming an appointment to the Trust, individuals are asked to complete a medical questionnaire in order that the Trusts
Occupational Health provider can ascertain their medical fitness for the post
There are currently two Marketing Officer positions available at Diverse Academies Trust, one based at Tuxford Academy and one at East Leake Academy, each offered at 22 hours per week. There is also potential for these roles to be combined into a single full-time position, contracted at 37 hours per week, with responsibilities and working time shared across both academies.
A link to the alternative application is provided below. Applicants wishing to be considered for the full-time option should clearly indicate this in their application and submit an application for both roles.
https://ce0218li.webitrent.com/ce0218li_webrecruitment/wrd/run/ETREC179GF.open?WVID=479502Hkpq&VACANCY_ID=78920402XZ
