Team – Technical Marketing
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role
- Sharp editorial and SEO instinct
- Confident using AI to scale quality content
- Strong strategic mindset with a focus on growth and performance
What this role is all about
You’ll take the lead in shaping how our brand shows up across search and emerging AI platforms, owning, scaling and optimising high-value GEO content clusters that build lasting authority and trust. Combining editorial judgement with AI-enabled production, you’ll create high-quality, high-volume content that delivers real impact, grounded in SEO best practice, EEAT principles and established topic expertise.
Key Actions
- Take ownership of end-to-end GEO content cluster strategy within agreed topic areas, acting as the editorial lead and partnering closely with channel managers and editorial specialists across audiences
- Plan and deliver pillar-led content clusters (guides and supporting articles) that align with SEO frameworks, search intent and existing topic authority
- Ensure every piece of content reflects strong EEAT principles, bringing in expert input, evidence-led insight and clear editorial oversight
- Use AI tools thoughtfully to support your workflow, accelerating research, drafting and repurposing while maintaining high editorial standards and quality control
- Commission and manage multimedia content, including video explainers, to strengthen visibility across on-site and off-site channels
- Expand the reach of your content through syndication and distribution across platforms like Reddit and other relevant communities
- Continuously optimise and refresh content clusters to improve GEO performance, reduce duplication and deepen topical authority
- Collaborate with SEO, editorial, social (video) and subject matter experts to ensure your work is consistent, accurate and strategically aligned
What do you need to thrive?
- Strong editorial background with experience in SEO led or topic cluster content strategies
- Proven ability to manage complex content ecosystems rather than one off articles
- Excellent understanding of EEAT, authority building and trust signals in modern search
- Comfortable using AI tools to scale production while maintaining editorial standards
- Experience working with video, multimedia or social first content formats
Highly organised, strategic thinker with clear editorial judgement and ownership mindset
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So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
