Job Summary
We are seeking a dynamic and energetic Marketing & PR Executive to drive our brand visibility and engagement across various channels. In this role, you will develop and implement innovative marketing strategies, manage public relations activities, and foster strong relationships with media and industry partners. Your proactive approach will help elevate our brand presence, attract new clients, and support overall business growth.
The Marketing & PR Executive role will include:
KEY TASKS AND RESPONSIBILITIES
· Coordinate and execute communications to the Institute’s current and potential stakeholders
· Manage the Institute’s PR and speeches and be pro-active in the PR for the Institute
· Produce all monthly IoH email newsletters
· Plan and deliver online marketing campaigns to promote the Institute’s calendar of events, including webinars and face-to-face events at national and local level
· Support the membership team to deliver targeted campaigns to promote membership and encourage renewal, using digital marketing and collateral
· Manage the Institute’s attendance at key industry events and represent the Institute in person as and when required at events across the UK
· Ensure all marketing materials adhere to IoH brand guidelines and corporate identity advising internal and external audiences on appropriate usage
· Manage content on the website and champion good practice SEO
· Work in co-operation with colleagues to help deliver the Institute’s business strategy and its objectives which include promoting excellence, enhancing education and facilitating learning
· Assist the IoH social media activity across Facebook, Instagram and LinkedIn to increase followers and engagement and utilise You Tube and TikTok and other platforms as appropriate, under the direction of the Head of Marketing & PR
· With the Head of Marketing & PR prepare pre-event briefs and coordinate and post all social media activity for key evening events i.e. IoH Annual Dinner & Awards, Fellows’ Dinner amongst others, attending in person or being available off-site during the events
· Monitor IoH regional social media activity and manage any concerns
· Respond to social media enquiries/requests/responses through each IoH social media platform and raise with Head of Marketing & PR as appropriate
· Provide a monthly social media report of progress and benchmarking across all platforms and other post-event and sponsors/BP/CSM analytical reports as required.
· Provide any additional ad-hoc marketing communications, social media or PR support as required by the Head of Marketing & PR
· To undertake any reasonable request outside of this job description
· Carry out all duties and responsibilities in line with the Institute’s Articles of Association and Bye Laws
SKILLS AND KNOWLEDGE
· Minimum of 2 years experience of working in a Marketing & PR role;
· Ability to write and communicate clearly in an appealing and inspiring manner, appropriate for the audience(s)
· Use of digital marketing and website platforms such as Mailchimp and Wordpress
· Excellent IT skills including database interrogation and understanding of Google Analytics (G4) is required.
· Excellent written and verbal communication skills
· Experience of using Social Media for business promotion
· Experience of PR strategies
· Experience of Website administration
· Strong experience with digital and CRM campaigns;
· Willingness to travel and work irregular hours when business requires;
· Hospitality industry experience;
· Understanding of professional bodies and their role within their industry sector;
PERSON SPECIFICATION
· Excellent customer service skills.
· Highly organised with excellent attention to detail across all tasks.
· Highly motivated with an outgoing and positive attitude.
· Able to respond courteously and effectively to incoming requests from internal and external contacts at all levels, via telephone, email and in person.
· Able to remain calm and professional in any personal interaction.
· Able to manage multiple tasks to differing daily and weekly deadlines.
· Adaptable, resourceful, resilient and with a can-do attitude.
· Ability to work independently as well as part of a larger team.
Inclusive Adjustments Statement
We are a Disability Confident employer, which means we are committed to our recruitment being inclusive and accessible. We encourage applications from disabled people and people with disabilities and will make reasonable adjustments to our recruitment process to ensure that you are not disadvantaged and we are committed to providing a barrier-free recruitment process and a workplace that is accessible to all.
Reasonable Adjustments
We are a Disability Confident Employer and we are committed to making reasonable adjustments to ensure that disabled job applicants and employees are not disadvantaged. This can include, but is not limited to:
· Providing application forms in alternative formats
· Making adjustments to the interview process
· Providing specialist equipment or software
· Allowing flexible working arrangements
If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us at [email protected]
to discuss further. We are happy to have a confidential conversation about how we can support you.
Guaranteed Interview Scheme
As part of our commitment, we offer a guaranteed interview to all disabled applicants who meet the minimum criteria for the role.
If you wish to be considered for the Guaranteed Interview Scheme, please contact Joanne Smith FIH, Head of Operations on [email protected] or telephone 020 8661 4909.
We encourage applications from people of all backgrounds and are committed to creating a representative workforce. We look forward to receiving your application.
Definition of Disability
For more information, please refer to the Equality Act 2010 guidance on the definition of disability
Pay: Up to £31,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
- Sick pay
- Work from home
Application question(s):
- Do you have experience of using social media platforms for business?
- Do you have a minimum of 2 years PR experience?
Work Location: Hybrid remote in Sutton SM1 4QL
