Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Overview
We’re looking for a Senior Global Influencer Marketing Manager to set the vision and lead the execution of Boden’s global creator marketing strategy. With a sharp focus on scaling our influencer gifting programme, you’ll own the full end‑to‑end journey – from discovering and onboarding creators to launching campaigns, tracking performance, and continuously optimising for impact.
This is a hands‑on, highly collaborative role where strategy meets delivery. You’ll define and manage clear, commercial KPIs, turning insight into action and performance into growth. Working closely with teams across the business, you’ll help build a high‑performing influencer marketing engine that drives reach, engagement and real brand value – all while staying true to who we are.
Location: 4 days per week at our North Acton office, 1 day working from home.
Contract: This is a 12‑month fixed‑term contract .
How We Lead at Boden
Being a manager at Boden is about giving people clarity, backing them properly, and helping them do their best work.
You make things make sense. You take big ideas and turn them into clear priorities, so people know what they’re doing and (most importantly) why it matters.
Your communication is clear and open - you listen and you don’t overcomplicate things.
You take responsibility. When big decisions need to be made, you make them. When things change, you adapt. And when things don’t go to plan, you own it and move things forward.
You stay close to what matters - our customer, our brand and our goals - using that to guide decisions and keep teams aligned.
Most importantly, you build a team people actually want to be part of - where people feel trusted, supported and able to grow.
What You Will Do
Programme Execution
Shape and deliver global paid creator and gifting strategies with the Global Head of PR & Influencers.
Build and scale a high‑impact global gifting model through ShopMy.
Create inspiring briefs and incentives for authentic, high‑performing creator content.
Champion new ideas that unlock creativity, relevance and commercial results.
Creator & Content Coordination
Grow a diverse creator community while protecting long‑term brand fit, values and tone.
Own partnerships, contracts, usage rights, trackers and deliverables.
Build trusted creator and agent relationships, with confident fee and contract negotiation.
Partner with teams to deliver boost‑ready, performance‑driven creator content.
Performance Reporting
Lead weekly and monthly reporting across paid creator and gifting programmes.
Turn performance data into clear insights, actions and optimisation plans.
Identify winning creators, formats and narratives to scale impact.
Use insights to evolve storytelling and creative best practices.
Trend & Cultural Monitoring
Spot emerging creator trends, formats and cultural moments.
Monitor competitor activity to keep Boden relevant and ahead.
Creative Collaboration
Coach and support junior team members in a collaborative, high‑performance environment.
Work cross‑functionally to shape data‑led creator content that resonates.
Support creator‑first activations and events that drive content and reach.
Budget & Investment Support
Manage influencer budgets with accuracy, accountability and performance focus.
Ensure spend delivers against commercial and brand KPIs.
Cross‑Functional
What We Are Looking For
Strong experience and insight across the US, UK and DE influencer landscapes, including key competitors.
Hands‑on experience using ShopMy or similar systems, to build and scale successful influencer gifting programmes.
Proven ability to create and grow creator‑first content programmes that deliver real impact.
Strong commercial and strategic judgement across both brand and performance marketing.
Experience leading junior team members and building motivated, high‑output teams.
Genuine energy for systems, processes and creating structure that enables scale.
Comfort operating at pace in a high‑ownership, get‑things‑done environment.
Our Behaviours
At Boden, how we work matters just as much as what we deliver.
We keep things simple. We say what we mean, keep each other in the loop, and follow through on what we’ve said we’ll do.
We care about doing a good job - and we care about each other. We’re always kind, often honest, and we will push for high standards without making it heavy.
We know what we’re good at, we lean on each other when needed, and we show up as a team - taking ownership and getting things done together.
What We Offer
Competitive salary & targeted annual bonus scheme.
Generous Boden clothing allowance!
30% discount on all current clothing ranges.
25 days Holiday annually, plus Bank Holidays.
Online Portal with an array of discounts on retail & entertainment.
Virtual GP Service for you and your household!
Free onsite parking and subsidised café.
We want Boden to be the place everyone wants to work. Friendly, open and tolerant. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
