Role Purpose
The Digital Marketing Executive is responsible for driving the Group’s online performance through best-in-class websites, lead generation activity, and data-led optimisation. This role will own the day-to-day management and continuous improvement of websites across all operators, including supporting the Group’s transition to new, centralised Drupal websites.
Working closely with external SEO and PPC agencies, the role will ensure digital channels are optimised to generate high-quality leads and support business growth. The role will also deliver email marketing and social media activity for 2 - 4 companies within the Group, providing hands-on support where local marketing resource is limited.
Key Responsibilities:
1.Website Management & Optimisation
- Manage and maintain websites for all operators within the Group.
- Support and deliver the migration to new, centralised Drupal websites.
- Ensure websites are up to date, user-focused and aligned with brand and business objectives.
- Plan and execute A/B testing to improve conversion rates and user experience.
- Continuously analyse site performance and implement improvements.
- Work with internal teams and suppliers to resolve technical or content issues.
- Support Johnsons with website loading at brochure launches.
2.Lead Generation & Performance Marketing
- Deliver and optimise digital lead generation campaigns across web, email and paid channels.
- Work closely with external SEO and PPC agencies to manage performance and maximise ROI.
- Support keyword strategy, on-page optimisation and content improvement.
- Monitor paid media performance and contribute to budget optimisation.
- Ensure websites and landing pages are optimised for conversion.
3. Email Marketing
- Plan, create, and deliver email marketing campaigns for the Group and selected operators.
- Manage mailing lists, segmentation and campaign schedules.
- Optimise email content and journeys to improve engagement and lead conversion.
- Track performance and report on results.
4.Social Media Support
- Manage social media activity for 2–4 companies within the Group.
- Plan and schedule content aligned with campaigns, promotions and lead generation goals.
- Support operators with consistent branding and messaging.
- Monitor engagement and performance to inform improvements.
5.Agency & Stakeholder Management
- Act as the day-to-day point of contact for SEO and PPC agencies.
- Provide clear briefs, feedback, and performance insight.
- Work collaboratively with the wider marketing team and operators.
- Support the Head of Marketing with digital performance reporting and insights.
6.Reporting & Insights
- Track website, lead generation, email and paid media performance.
- Produce regular reports with clear insights and recommendations.
- Use data to inform decisions and continuous improvement.
Skills & Experience Essential
- Experience in a digital marketing role with hands-on website management.
- Strong understanding of lead generation marketing and conversion optimisation.
- Experience working with SEO and PPC (either in-house or via agencies).
- Knowledge of website analytics tools (e.g. Google Analytics).
- Experience planning and delivering email marketing campaigns.
- Confident managing multiple websites and priorities.
- Strong organisational and communication skills.
Desirable
- Experience using Drupal or other CMS platforms.
- Experience with A/B testing tools and methodologies.
- Experience using Salesforce or other CRM platforms.
- Understanding of marketing automation and customer journeys.
Personal Attributes
- Data-driven and results-focused.
- Proactive problem solver with strong attention to detail
- Comfortable working in a fast-paced, multi-brand environment.
- Collaborative and supportive team player.
- Curious and keen to test, learn and improve.
This role is ideal for a digital marketer who enjoys ownership, optimisation and delivering measurable growth across multiple brands.
Starting salary will be dependent on experience.
This role will be office based 1-2 days per week and hybrid 3-4 days per week.
Job Types: Full-time, Permanent
Pay: £30,000.00-£40,000.00 per year
Benefits:
- Employee discount
- On-site parking
Work Location: Hybrid remote in Henley in Arden B95 5QS
