The Line Marking Sales Executive is the commercial driver and line marking category growth owner for paint and line marking equipment sales. This role is both outward-facing and strategically grounded—focused on generating new business, developing existing accounts, and building a repeatable, high-frequency revenue stream through paint and associated equipment sales. Operating across sales, account management, and category strategy, the role bridges the gap between market demand and internal execution. It plays a critical role in identifying opportunities, shaping product development, refining pricing strategy, and ensuring the category evolves in line with customer needs and competitive pressures.
WHAT YOU'LL DO
New Business Development & Lead Generation
Proactively identify and target new opportunities across:
- Sports clubs (grassroots to professional)
- Schools, colleges, and universities
- Local authorities and contractors
- Groundskeepers and facility managers
Execute outbound sales activity including:
- Cold outreach (phone, email, LinkedIn)
- On-site prospecting and visits
- Referrals and relationship-led introductions
Build and maintain a strong pipeline of qualified prospects.
Own the full top-of-funnel process from prospecting through to initial deal agreement.
Field Sales & Product Demonstration (When appropriate)
Travel to meet prospects and customers:
- Site visits and facility walkthroughs
- Grounds team requirements
Deliver hands-on product demonstrations including:
- Line marking machines
- Paint performance and application
Showcase clear value versus competitor products.
Drive conversion through practical, experience-led selling.
Account Management & Repeat Revenue Growth
Build strong, long-term relationships with customers to drive:
- Repeat paint orders (core consumable revenue)
- Cross-sell of category equipment and upgrades
Follow up on large inbound/online orders to:
- Gather feedback
- Secure repeat business
- Identify upsell opportunities
Work closely with the inbound sales team to ensure seamless account handling and order processing.
Pipeline Ownership & Sales Integration
Maintain clear visibility of pipeline health and future demand.
Collaborate with inbound sales to ensure:
- Smooth handover of opportunities where required
- Alignment on pricing, stock, and delivery expectations
Stay involved in key accounts to support retention and growth.
Category Ownership & Commercial Performance
Take ownership of the line marking category performance, including:
- Revenue growth
- Margin performance
- Repeat purchase rates
Monitor and analyse sales trends, identifying:
- High-performing products
- Underperforming areas
- Seasonal demand patterns
- Drive initiatives to improve category performance and scalability.
Market Intelligence & Competitive Analysis
- Continuously monitor the market landscape, including:
- Competitor products and pricing
- Supplier positioning
- Industry trends and innovations
Conduct “like-for-like” product comparisons to maintain competitiveness.
Identify pricing opportunities and risks within the category.
Act as the internal expert on the line marking market.
Product Development & Range Expansion
Identify gaps in the current product offering, including:
- Paint formulations
- Equipment features
- Bundled solutions
Work closely with product development and buying teams to:
- Launch new products
- Improve existing ranges
- Align offerings with customer needs
Contribute to building a more complete and competitive category range.
Cross-Functional Collaboration
Work closely with:
- Inbound sales team
- Product development
- Buying & sourcing
- Marketing
- Operations & logistics
Ensure alignment between sales activity, product availability, and operational capability.
Support forecasting through accurate pipeline and demand insights.
WHAT YOU'LL BRING
- Sales Expertise: Strong ability to sell in-person and convert.
- Commercial Awareness: Deep understanding of pricing, margins, and repeat revenue models.
- Category Thinking: Ability to take ownership of a product category, not just individual sales.
- Relationship Management: Strong interpersonal skills with a focus on long-term value.
- Market Awareness: Ability to analyse competitors and identify opportunities.
- Self-Management: Comfortable working autonomously.
Role Positioning
This role is the commercial owner and growth driver of the line marking category. Where the inbound sales team processes demand and manages transactions, this role creates, develops, and scales that demand—while ensuring the category evolves in line with market needs.
WHAT YOU'LL GET
- Health & Wellbeing – Workouts, Run Club, Nature Trail, Wellness Allowances, Gym Memberships, On-Site Gym (Coming Soon!), Golf Memberships & Mental Health Support
- 29 Days Annual Leave (Including Bank Holidays) - Increases with Length of Service
- Flexible Working Hours
- Social Events – Busy Schedule of Parties, Sports Tournaments, Charity Events & Lots More!
- Table Tennis, Pool Tables & Sports Equipment in the Office
- Additional Benefits Available - Help to Buy Scheme, Cycle to Work Scheme, Discounted Travel Schemes & Lots More!
- Product Discount on Net World Sports & Affiliate Partner Products
- Subsidised On-Site Bistro - Serving Freshly Prepared Food Every Day for Breakfast & Lunch
- Employee Recognition - Bonus & Commission Schemes and Performance, Length of Service & Life Event Rewards
- Employee Support - Saving Schemes, Legal & Financial Advice, Parental Guidance
OUR VALUES
- Go above and beyond: Get stuck in and show your passion!
- Ideas over hierarchy: If you have an idea, speak up! It doesn’t matter what role you’re in, we want everyone to shout about ways the business can develop and improve.
- Be bold, move fast: We value speed; we make fast decisions, trust our guts and get things done as efficiently as possible.
- Keep it simple: Don’t over-complicate it!
- Results driven: We embrace results that drive positive change, even if it means occasional failure. Mistakes are valuable as long as we learn from them and avoid repeating them.
- Growth: We’re a fast-growing business and we want our staff to grow with us.
CONTACT
Gareth Davies (Recruitment Specialist) / [email protected] / 07979 815630 / linkedin.com/in/garethdanieldavies
Benefits:
- Canteen
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Flexitime
- Free fitness classes
- Free or subsidised travel
- Free parking
- Gym membership
- Health & wellbeing programme
- On-site parking
- Referral programme
- Store discount
Work Location: In person
