E-Commerce Executive (In-house)
About the Businesses
Wholesale Body Jewellery, also known as WBJ, supplies body jewellery and piercing products to professional piercers, studios and trade customers.
Tish Lyon is a premium jewellery and professional piercing brand offering curated jewellery, expert piercing services and memorable customer experiences through its website and growing network of retail studios.
We are looking for a commercially focused E-Commerce Executive to support the day-to-day management and continued growth of both brands’ online operations.
The Role
The E-Commerce Executive will support the performance, accuracy and development of the Tish Lyon and Wholesale Body Jewellery websites.
This is a varied, hands-on position covering website management, online merchandising, product data, reporting, digital marketing and wider e-commerce administration.
You will work across both consumer and trade e-commerce, helping to ensure that each website is accurate, easy to navigate and commercially effective. You will use data to identify trends, highlight opportunities and support informed decisions across sales, stock, marketing and product development.
The ideal candidate will have previous e-commerce experience, strong analytical skills and excellent attention to detail. They will be confident managing multiple priorities across two distinct brands and customer audiences.
Key Responsibilities
Website Management
- Support the day-to-day management of the Tish Lyon and Wholesale Body Jewellery Shopify websites.
- Upload and maintain products, collections, pricing, descriptions, images, specifications and website content.
- Ensure product information is complete, accurate and consistent across both brands.
- Create and update landing pages, collection pages, promotional banners and website navigation.
- Maintain clear separation between consumer and trade content, pricing and customer journeys.
- Carry out regular website checks to identify broken links, content errors, pricing issues and technical problems.
- Support the testing and implementation of new website functionality, applications and integrations.
- Liaise with external developers, agencies and technology providers where required.
Product Data Management
- Maintain accurate product titles, descriptions, materials, measurements, variants, pricing and stock information.
- Manage large volumes of product data across both retail and wholesale ranges.
- Create and maintain product spreadsheets, import files and data templates.
- Ensure product information follows the correct format and terminology for each brand.
- Support new product setup and ensure launches are completed accurately and on schedule.
- Identify and resolve duplicate, missing or inconsistent product information.
- Maintain product categorisation, tags, filters and search terms.
- Support the management of trade pricing, pack quantities, minimum order requirements and customer-specific information where applicable.
- Work with purchasing, operations and warehouse teams to investigate stock or product data discrepancies.
E-Commerce Merchandising
- Merchandise products and collections to support sales, stock priorities, new launches and seasonal campaigns.
- Ensure new products, bestsellers and key commercial categories are presented effectively.
- Adapt merchandising to suit Tish Lyon’s consumer audience and WBJ’s professional trade customers.
- Monitor product availability and ensure out-of-stock or discontinued items are managed correctly.
- Review website search results, filters and navigation to improve product discovery.
- Support the planning and delivery of promotions, product launches and online campaigns.
- Analyse product and collection performance and recommend improvements.
- Identify opportunities to cross-sell and upsell relevant products.
- Ensure promotional pricing, discount codes and website messaging are accurate.
Data, Reporting and Analysis
- Produce regular reports covering revenue, orders, website traffic, conversion rate, average order value and product performance.
- Analyse results separately for Tish Lyon and Wholesale Body Jewellery.
- Monitor key e-commerce KPIs and highlight trends, risks and commercial opportunities.
- Review performance by product, collection, customer type, campaign and sales channel.
- Analyse retail and wholesale customer behaviour, including repeat purchase patterns and purchasing frequency.
- Use Shopify, Google Analytics and other reporting systems to evaluate website performance.
- Maintain accurate reporting spreadsheets and dashboards.
- Support sales forecasting, stock planning and promotional analysis.
- Investigate reporting discrepancies and resolve data quality issues.
- Present findings clearly and provide practical recommendations to the wider business.
Wholesale E-Commerce Support
- Support the online experience for WBJ’s professional piercers, studios and trade customers.
- Ensure wholesale product listings contain the technical and commercial information customers need.
- Support the setup and maintenance of trade customer accounts.
- Assist with trade pricing, customer groups, discounts and account-specific arrangements.
- Monitor wholesale ordering patterns and identify opportunities to improve repeat purchasing.
- Help maintain product availability and communicate important stock or range changes.
- Support the production of digital product information, range updates and trade communications.
- Assist with online enquiries relating to accounts, products, pricing and website access.
- Work with the sales and customer service teams to improve the overall trade customer journey.
SEO and Website Content
- Support search engine optimisation across product, collection and landing pages.
- Carry out keyword research for both consumer and trade audiences.
- Optimise page titles, meta descriptions, headings, product copy and internal links.
- Ensure content is appropriate for the different tone, customer and commercial goals of each brand.
- Monitor organic search performance and identify opportunities for improvement.
- Assist with the creation and publication of articles, guides and educational website content.
- Ensure all written content is accurate, commercially focused and consistent with brand guidelines.
Digital Marketing Support
- Support the delivery of email marketing campaigns and automated customer journeys.
- Assist with customer segmentation for retail and trade audiences.
- Help coordinate product launches and promotions across websites, email and social media.
- Provide accurate product information, links, imagery and pricing for marketing activity.
- Support campaign testing and performance reporting.
- Analyse customer engagement, sales and conversion results.
- Assist with customer retention, repeat purchase and re-engagement activity.
- Ensure website content and promotional messages are aligned with current campaigns.
E-Commerce Operations
- Work closely with customer service, retail, warehouse, purchasing and fulfilment teams.
- Help investigate website, order, payment, delivery and customer account issues.
- Maintain discount codes, gift cards, shipping rules, promotional offers and customer groups.
- Ensure information relating to delivery, returns, appointments and trade ordering remains accurate.
- Support online stock management and investigate discrepancies between systems.
- Maintain internal trackers, reporting files and process documentation.
- Help improve e-commerce processes and reduce manual or repetitive tasks.
- Support additional digital and commercial projects across both businesses when required.
Pay: From £30,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
Work Location: In person
