Location: London Stadium, Stratford & Rush Green Training Ground, Romford
Contract: Full Time, Permanent
Salary: To be (discussed at interview) please add to the application form what your expectations are.
The Social Media Manager is responsible for helping to lead West Ham United’s social media presence across all platforms, driving growth, engagement and innovation that reflects the identity, values, and ambitions of the Club.
This role will be responsible for day-to-day content planning, publishing, and performance optimisation, while contributing to long-term digital strategy that strengthens fan connection locally and worldwide. The ideal candidate is a creative storyteller, a football enthusiast, and an organised leader who thrives in a fast-paced environment.
What You'll Be Doing
- Contribute to and execute a comprehensive social media strategy aligned with Club objectives, brand voice and fan engagement goals.
- Lead the planning, scheduling and publishing of content across all Club channels, including Instagram, TikTok, X/Twitter, Facebook, YouTube, Snapchat and WhatsApp Channels.
- Capture and produce high-quality video and photo content for use across all social platforms.
- Create social-first content, including player-led features, behind-the-scenes access, matchday content and fan-focused storytelling.
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✂️Edit short and long-form video content, applying platform best practices, audience insights and emerging trends.
- Support the ideation, development and execution of creative concepts across social media campaigns and content.
- Work alongside in-house and external creatives, videographers, designers and photographers to deliver content that meets Club brand and creative standards.
- Coordinate with marketing, communications, retail and partnerships teams to ensure aligned messaging and integrated campaign delivery.
- ️Lead matchday social output, including content capture, live updates, live clips and fan-focused storytelling across Men’s, Women’s and Academy fixtures.
- Maintain platform best practices and adapt content for each channel’s audience, format and algorithm.
- Identify emerging platform trends, technologies and content opportunities, proactively recommending new approaches.
- Monitor and analyse content performance using platform analytics and reporting tools, sharing insights to optimise future content and campaigns.
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✅Manage approval workflows with senior stakeholders, ensuring sensitive information is handled appropriately and content is delivered efficiently.
About You
We're looking for someone who brings:
- Proven experience managing large-scale social media channels, ideally in sport, entertainment, or major brands.
- Demonstrable experience producing high-quality content on short deadlines.
- A proven track record creating engaging, audience-first content.
- Strong working knowledge of Adobe Photoshop and Premiere Pro.
- Experience working with elite athletes, coaches or high-profile talent.
- Proficient with social media analytics tools.
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✍️ Excellent editorial judgement, communication and copywriting skills.
- Strong stakeholder management with the ability to collaborate across multiple departments.
- Commercial awareness and an understanding of fan engagement, audience segmentation and emerging digital trends.
- ️ The ability to remain calm and make quick decisions in high-pressure live publishing environments.
Working Pattern
- Standard hours are 9:00am – 5:00pm, Monday to Friday, 4 days a week onsite.
- Flexibility is essential around fixtures, events and key Club activity.
- ️Regular matchday attendance is required, including Saturday, Sunday, Tuesday and Wednesday fixtures, depending on the football calendar and broadcast schedules.
- ️We recognise the demands of football and actively support a healthy work-life balance by providing time back wherever operationally possible.
Recruitment Process
- First Stage Interview (Microsoft Teams): Week commencing 24th August
- ️Second Stage Interview (London Stadium): Week commencing 31st August
Benefits on offer (may vary based on contract type and location)
- 25 days annual leave plus your birthday off
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Pension and life insurance
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Healthcare cash scheme
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Travel season ticket loan
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Cycle to work scheme
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Priority access to apply for match tickets
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Discounted season tickets
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Staff discounts in the club store, café and our official partners products and services
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Discounted gym membership and onsite fitness room facilities
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Family friendly leave policies
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Company Social events
EDI Statement
- The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.
- Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.
Safeguarding
- The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.
- The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.
Applications:
To apply, please submit your application via our career’s portal: https://www.careers.whufc.com
Deadline: 5pm Thursday 20 August 2026
Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.
