Job Introduction
At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.
Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.
Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.
When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.
The Assistant Digital Marketing Manager will support in the planning, execution and optimisation of paid digital marketing strategy, across our display, social and video channels. Working closely with the Group Digital Marketing Manager, they will help to deliver impact to digital campaigns to drive customer awareness, engagement and conversion.
This role will require strong collaboration skills as working across the marketing, commercial & web teams to ensure our digital marketing campaigns are not only fit for digital platforms, but also joined up and aligned with the wider business.
Managing the day to day campaign planning and set up, working closely with agency partners for both media and creative
Reporting back to the Group Digital Marketing Manager, and Head of Digital Marketing on results and performance against agreed KPIs, whilst also making recommendations to improve, test or change based on results
Working with the Group Digital Marketing Manager to own the direct media relationships with our platform partners, building joint plans and road maps
Supporting with budget management, ensuring campaigns are delivered within agreed spend and forecasting expected performance based on budgets
Keeping up to date with digital media trends, emerging platforms and competitor activity to create channel strategies that achieve our overall digital ambition; to be the best retail brands across all digital platforms
Providing technical expertise within the team on ad platforms and feed management
Working closely with the Digital Performance & Data team on building new audiences and optimised creative to drive new customers to the business
Working with partners and creative agencies (both internal or external) to develop platform optimised creative, whilst continuing to make efficiencies and improvements via campaign management platforms (i.e. Smartly).
Experience with the use of CM360, DV360, GA4, Smartly and media ad platforms (inc. Meta, Pinterest, Google Ads)
Experience managing an external agency
Ability to manage feed based marketing activity, making optimisations to the feed & briefing relevant development work required
Ability to report on digital marketing metrics & using the data to make optimisation decisions (including A/B testing)
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Briefing creative requirements aligned to platform best practices
Ability to set up, manage & optimise campaigns within Meta, Pinterest, TikTok ads manager
Strong understanding of digital media measurement
Strong analytical skills, able to confidently read and interpret performance data and make recommendations for optimisation
Proactive & curious about digital marketing and the future of digital platform
Collaboratively able to work within digital and other business functions
Tenacity for driving improvements and ability to report on ROI across search channels
Don't let it discourage you if you don't have all of this experience, it's a guideline that will help you hit the ground running. If the role sounds like it would be a great fit for you and you're confident that it suits you, we'd love you to apply.
Room to grow
Everyone at DFS Group begins with a structured induction designed to help you understand our brands, our culture and how we work together.
From day one, you will have access to our online Learning Hub, filled with digital courses, tools and resources to support your development.
For leaders, we offer virtual workshops focused on building confident, capable leadership. We also run skills-based workshops to strengthen core capabilities across the business.
Colleagues can also undertake nationally recognised qualifications through our apprenticeship programmes, giving you the opportunity to gain external accreditation while you grow your career with us.
We believe great work deserves great support. That’s why we offer benefits that help you grow, feel looked after, and enjoy life beyond work. Here’s what we have to offer:
22 days holiday, plus the option to buy up to 5 more
Enhanced family leave, with up to 20 weeks at 90% pay after one year, or 10 weeks at 90% if you’ve been with us less than a year
Health cash plan from £2 a month, with everyday cashback
Employee Assistance Programme for support when you need it
Extras like flu vouchers, menopause support and health check
Pension with company contributions
Life assurance for peace of mind
Sharesave scheme to save each month and invest in our future
Structured induction from day one
Access to our Learning Hub and skills workshops
Leadership development and apprenticeship programmes
30% colleague discount, plus 15% for friends and family, three times a year
Discounts and cashback at hundreds of retailers
SmartTech scheme to buy tech up to £1,000 through salary sacrifice
Cycle to Work scheme for bikes and accessories up to £1,500
Electric vehicle lease scheme with Octopus to help you save and reduce your impact
One paid volunteering day each year
We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve and makes room for different backgrounds, perspectives and experiences.
We turn that commitment into action through colleague networks, trusted partnerships and recognised accessibility initiatives such as the Hidden Disabilities Sunflower.
If your experience does not quite match every part of the role, we’d still love to hear from you.
If you need any adjustments or additional support during the application process, please contact our Talent Team at [email address], and we will be happy to help.
