About us:
Were born and bred in Glasgow. Our business was founded on the Clyde back in 1864, and were still here today. We are proud to roast exceptional coffee for thousands of cafés and hospitality businesses across the UK & Ireland.
Our workforce has grown to over 350 to support our expanding customer base, product range and service offering. We count some of the industrys leading talents among our staff, from green coffee buyers and roasting technicians, to barista trainers and field engineers.
Do you want to join our team of top talent in an exciting and industry-leading organisation? Read on!
Position:Digital Marketing Manager
Location:Glasgow, Head Office
Job Type:Full time, Permanent, Monday - Friday
Salary:£45,000.00-£50,000.00 per annum + bonus and benefits
Benefits:Annual bonus, 28 days annual leave increasing with length of service plus 4 public holidays, medical cash-back programme, free on-site parking, staff discounts and more!
The Role
An exciting opportunity has arisen within Matthew Algie to apply for the position of Digital Marketing Manager on a full time, permanent basis. In this role, you will be responsible for shaping and delivering the organisations digital marketing strategy, with a strong focus on driving lead generation, customer acquisition, and revenue growth through data-led activity.
You will lead the end-to-end planning, execution, optimisation, and reporting of digital campaigns across paid, owned, and earned channels. The role also plays a key part in maximising performance through effective use of analytics, CRM integration, and continuous testing, while ensuring marketing activity contributes measurable impact to pipeline growth and overall commercial performance.
Key Responsibilities:
Digital Strategy & Leadership
- Develop and implement the digital marketing strategy aligned to business, brand, and sales objectives
- Lead and mentor the digital marketing team, fostering a high-performance, data-driven culture
- Ensure a consistent cross-channel approach to optimise customer journeys
- Identify and evaluate new growth opportunities across channels, platforms, and technologies
Performance Marketing & Lead Generation
- Oversee paid media activity across platforms including Google, Bing, Meta, and LinkedIn
- Optimise campaigns to improve lead quality, conversion rates, and cost efficiency
- Set, monitor, and report on key metrics including CPL, CPA, ROI and ROAS
- Continuously test and refine targeting, messaging, and creative to improve performance.
Data, Analytics & ROI Measurement
- Monitor and analyse digital performance across all channels using tracking and reporting tools
- Build and maintain measurement frameworks using GA4, CRM systems, and attribution models
- Evaluate campaign impact on pipeline, revenue, and overall business performance
- Translate data into actionable insights and produce reports for senior stakeholders
CRM & Marketing Automation
- Manage and optimise CRM integration to improve lead management and customer experience
- Track leads, pipeline activity, and revenue contribution accurately
- Develop and implement marketing automation and lead nurturing programmes
- Ensure GDPR compliance and support database growth initiatives
Website, SEO & Conversion Optimisation
- Oversee website strategy, performance, and continuous optimisation
- Support improvements in UX, SEO, and conversion rate optimisation (CRO)
- Ensure all website and landing pages are optimised for search, usability, and conversion
- Work with internal teams and agencies on development and enhancement projects
Content & Social Media Strategy
- Develop and deliver content strategies aligned to audience needs and business goals
- Manage social media activity to drive engagement and brand awareness
- Maintain consistent messaging and brand identity across all channels
- Use performance data to refine content and improve campaign effectiveness
Email Marketing & Customer Lifecycle
- Plan and deliver email marketing campaigns to support acquisition, engagement, and retention
- Manage audience segmentation and support database growth
- Monitor performance and optimise campaigns based on results
- Develop lifecycle marketing programmes to increase customer value
Team & Agency Management
- Manage and develop the digital marketing team, setting clear objectives and KPIs
- Oversee relationships with external agencies and partners to ensure delivery against targets
- Monitor budgets and ensure activity is delivered within agreed parameters
- Promote best practice, innovation, and continuous improvement within the team
Person Specification
Education / Qualifications / Training:
- Degree or equivalent qualification in Marketing, Digital Marketing, Business or a related discipline (desirable)
- Relevant digital marketing certifications (e.g. Google Ads, Analytics, paid social platforms) are desirable
Experience:
Essential:
- Proven experience in a digital marketing leadership role
- Strong experience managing multi-channel digital campaigns (PPC, SEO, paid social, email)
- Demonstrable experience delivering measurable ROI/ROAS
- Experience with CRM systems and marketing automation platforms
- Strong analytical experience using tools such as GA4 and reporting platforms
- Experience managing and developing a team
Desirable:
- B2B lead generation experience
- Experience with advanced attribution modelling and CRO
- Experience working with CMS platforms and web development projects
Skills / Knowledge:
Essential:
- Strong strategic thinking and commercial awareness
- Highly data-driven with strong analytical capability
- Deep understanding of performance marketing and digital channels
- Ability to translate data into actionable insight
- Excellent leadership and stakeholder management skills
- Strong organisational and project management capability
Desirable:
- Advanced knowledge of CRM and marketing automation systems
- Understanding of SEO, CRO, and user experience principles
- Knowledge of data privacy and GDPR regulations
Personal Attributes:
- Results-driven and commercially focused
- Strategic thinker with a hands-on approach
- Proactive, innovative, and continuously seeking improvement
- Strong leader and collaborative team player
- Confident communicator with the ability to influence stakeholders
- Adaptable and comfortable in a fast-paced environment
Application
If this sounds like you, then you could be the right fit for us! Please click APPLY, upload your CV and well be in touch as soon as we can.
Thanks, from the Team @ Matthew Algie
Equal Opportunities:
We are committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Our selection for recruitment does not discriminate on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnicity, ethnic or national origin, religion or belief, sex or sexual orientation or gender reassignment status (protected characteristics).
Your experience may include: marketing executive, assistant marketing advise, assistant marketing advisor, assistant marketing agent, assistant marketing co ordinator, assistant marketing co-ordinator, assistant marketing coordinator, assistant marketing executive, assistant marketing professional, assistant marketing representative, campaign analyst, campaign executive, campaign marketer, graduate marketing adviser, graduate marketing advisor, marketing adviser, marketing advisor, marketing agent, marketing analyst, marketing assistant, marketing co ordinator, marketing co-ordinator, marketing consultant, marketing coordinator, marketing exec, marketing officer, marketing professional, marketing representative
