General Manager
Frederiks | Hope Street | Liverpool
Lead the Next Chapter of One of Liverpool’s Most Iconic Independent Venues
Frederiks has been part of Liverpool’s hospitality scene for over a decade.
Known for exceptional cocktails, great food, live music and unforgettable hospitality, it has become one of the city’s most loved independent venues.
Now it’s time for the next chapter.
We’re investing significantly in Frederiks, with plans to refurbish the venue, elevate our food and drinks offering, enhance the guest experience and grow our private events business. Our ambition is simple: to create one of the most exciting hospitality destinations in the North West.
We’re looking for an exceptional General Manager to lead that journey.
This isn’t a role for someone who simply runs shifts.
We’re looking for someone who lives hospitality.
Someone who knows where the industry is heading before everyone else does.
Someone obsessed with great restaurants, amazing bars, incredible wine, brilliant cocktails and unforgettable guest experiences.
Someone who wants to leave their mark on an iconic venue.
The Opportunity
You’ll have complete responsibility for one of Liverpool’s most recognisable hospitality venues.
Working alongside our senior leadership team, you’ll help shape the future of Frederiks through:
- Leading a major refurbishment and investment programme.
- Delivering exceptional guest experiences.
- Developing a market-leading food and drinks offer.
- Growing sales, profitability and guest loyalty.
- Building an outstanding hospitality team.
- Developing our private events and weddings business.
- Helping establish Frederiks as one of the UK’s leading independent hospitality venues.
This is a genuine opportunity to shape the future of a venue with huge potential.
What You’ll Be Responsible For
Commercial Leadership
You’ll own the business.
- Full P&L responsibility.
- Deliver revenue growth and profitability.
- Maximise labour productivity and gross profit.
- Analyse performance and identify opportunities.
- Deliver budget and EBITDA targets.
- Manage stock, costs, compliance and operational excellence.
Food & Drink Leadership
Frederiks is a food and drink destination.
You’ll work closely with our kitchen team and senior leadership to continually evolve the guest offering.
You’ll understand:
- Modern restaurant trends.
- Premium casual dining.
- Seasonal menu development.
- Wine programmes.
- Premium spirits.
- Agave and tequila.
- Whisky.
- Craft beer.
- Modern cocktail trends.
- Low & no alcohol categories.
- Coffee.
- Guest buying behaviour.
You’ll constantly look for ways to improve our offer and ensure Frederiks remains ahead of the market.
Creative Leadership
We don’t want someone who simply follows trends.
We want someone who helps create them.
You’ll constantly be looking for ways to evolve Frederiks through:
- Seasonal food and drink concepts.
- New cocktail and wine experiences.
- Collaborations with local producers and brands.
- Unique events and guest experiences.
- Improvements to every part of the customer journey.
- Fresh ideas that keep Frederiks relevant, exciting and commercially successful.
You’ll have the confidence to bring ideas to the table and the ability to turn them into profitable experiences.
Live Music, Events & Private Hire
Live music has always been part of Frederiks’ identity.
Working closely with our Music Manager, John Dean, you’ll support the successful delivery of our live music programme, ensuring every event is professionally executed and enhances the guest experience.
You’ll also play a key role in growing our private events business, delivering exceptional experiences within our Pillbox Private Hire Room, including weddings, celebrations, corporate events and exclusive parties.
Your responsibilities will include:
- Supporting John Dean (music manager) with the planning and delivery of Frederiks’ live music programme.
- Ensuring live music events run seamlessly from an operational and guest experience perspective.
- Working alongside Marketing to maximise attendance and commercial performance.
- Driving bookings for the Pillbox Private Hire Room.
- Delivering outstanding weddings, celebrations, corporate events and private parties.
- Building relationships with local businesses, event organisers and private clients.
- Ensuring every private event reflects the Frederiks brand and exceeds guest expectations.
Guest Experience
You’ll obsess over every aspect of the guest journey.
- Lighting.
- Music.
- Service.
- Wine service.
- Cocktail presentation.
- Food presentation.
- Atmosphere.
- Table layouts.
- Cleanliness.
- Energy.
You’ll understand that exceptional hospitality is created through hundreds of small details executed brilliantly every single day.
Leadership & Culture
You’ll build a team people genuinely want to work for.
You’ll:
- Recruit exceptional people.
- Coach and develop future leaders.
- Create a positive, ambitious culture.
- Lead from the floor.
- Hold high standards.
- Inspire people to deliver their best.
Venue Development
This is more than managing a venue.
It’s helping build its future.
Over the coming year we’ll be making significant investment into Frederiks.
You’ll play a leading role in helping deliver that vision by:
- Supporting refurbishment planning and implementation.
- Developing operational improvements.
- Helping shape the future food and drinks concept.
- Creating new guest experiences.
- Working closely with Marketing on launches and campaigns.
- Ensuring every investment improves both guest experience and commercial performance.
About You
You’ll already be operating at a high level within premium hospitality.
You’ll have:
- A minimum of 3 years’ experience as a General Manager or senior leader within a restaurant, cocktail bar or hospitality venue. Or 5 years as AGM or DGM.
- Strong commercial and financial acumen.
- Excellent restaurant and bar operations experience.
- Outstanding knowledge of wines, cocktails and premium drinks.
- A strong understanding of current food and drink trends.
- Experience working alongside chefs to develop menus and guest experiences.
- A genuine passion for independent hospitality.
- Excellent leadership and coaching skills.
- High personal standards and attention to detail.
- The ability to balance creativity with commercial performance.
Desirable
- Experience launching or repositioning hospitality venues.
- Existing relationships within Liverpool’s hospitality industry.
- Strong understanding of brand positioning.
- Experience delivering successful private events and weddings.
Why Join Us?
You’ll be joining Baa Bar Group during one of the most exciting periods in Frederiks’ history.
With major investment planned, a full venue refurbishment, an evolving food and drinks offer and ambitious growth plans, you’ll have the opportunity to shape one of Liverpool’s most recognisable hospitality brands.
This isn’t simply another General Manager role.
It’s an opportunity to build something special.
If you’re passionate about hospitality, obsessed with guest experience and excited by the opportunity to lead the next chapter of an iconic independent venue, we’d love to hear from you.
Pay: £35,000.00-£38,000.00 per year
Benefits:
- Company pension
- Employee discount
- Pay rise
- Sick pay
Work Location: In person
