Campaign Manager
Location: Maple Street (4 days a week)
Salary: £50 - £55k DOE + Bonus + LTIP & industry leading benefits
Contract type: Permanent & Full time
Reporting to: Senior Marketing Manager - Activations
Be Part of Something Big. Join the Wingstop Team!
At Wingstop, we are not just in the chicken business, we are in the flavour business. Our focus is on delivering exceptional experiences and memorable moments for both our customers and our team.
We have been recognised for our commitment to excellence earning accolades such as (Sunday Times Best Places to Work 2024 & 2025, The UK’s Number 1 QSR Brand 2025 and Deliveroo’s Number 1 Dish in 2025). But our mission remains simple: BRING THE FLAVOUR.
Who are we looking for?
This is a pivotal role at a defining moment for Wingstop UK&I. As Campaign Manager, you will sit at the heart of our growth engine, owning the product performance related campaigns that shape how the brand grows its core sales.
You will take full ownership of our product performance related campaigns from briefing our comms agency to reviewing the effectiveness. Working closely with Innovation manager, CRM/loyalty manager, brand and Ops, you’ll enusre every campaign is flawlessly executed across channels and restaurants.
. If you’re excited by fast growth, complex challenges, and the opportunity to create work that truly cuts through driving both fame and footfall, this is a chance to make your mark on one of the most culturally relevant QSR brands in the world.
Key Responsibilities
Campaign Strategy & Execution
- Deliver bold, high-impact campaigns that drive awareness, traffic, and sales
- Lead end-to-end execution of all campaigns (LTOs, NPD, occasions students & tactical moments)
- Own campaign messaging for menu launches and commercial activations
- Brief and manage creative/content teams to deliver best-in-class assets
- Ensure consistent execution across all channels (social, CRM, delivery, POS)
- Partner with Digital & CRM teams to deliver seamless omni-channel campaigns
Student & Youth Audience Growth
- Build and activate campaigns that resonate with student and youth audiences
- Drive frequency and loyalty through targeted, culturally relevant activations
- Work cross-functionally to ensure availability at key moments (e.g. late night, term time)
- Leverage channels and partners to keep Wingstop front of mind
Commercial Partnerships
- Own and grow third-party commercial partnerships to unlock new audiences and revenue
- Maximise key partnerships (e.g. Blue Light, UniDays) across in-store and delivery
- Identify, evaluate, and onboard new commercial opportunities
- Act as the central POC for all partnership activity and internal alignment
Performance & Optimisation
- Track and report campaign performance (weekly/monthly) with clear commercial insights
- Partner with Finance & Ops to evaluate impact and identify growth opportunities
- Lead post-campaign reviews and embed learnings into future plans
- Continuously optimise campaign calendar based on performance and trading
Cross-Functional Leadership & Planning
- Lead cross-functional working groups for campaigns
- Align campaigns to the full guest journey across Ops, Delivery, and Finance
- Own and manage the marketing calendar across campaigns and key trading moments
- Collaborate with global markets to share insights and best practices
Competitor & Market Insight
- Monitor competitor activity across QSR and chicken category
- Track campaigns, NPD, pricing, loyalty mechanics, and in-store experience
- Deliver monthly competitor updates and quarterly deep dives
- Translate insights into actionable opportunities for growth
What Success Looks Like
- Campaigns that cut through culturally and commercially
- Strong growth in frequency, especially among younger audiences
- Partnerships that deliver measurable revenue and reach
- A test-and-learn culture driven by data and insight
Why This Role
- Real ownership from day one
- End-to-end scope across digital growth and restaurant operations
- High visibility and impact in a fast-scaling, culturally relevant brand
- Opportunity to have big impact not maintain status quo
Why Wingstop?
At Wingstop, we believe in rewarding and investing in our people. Here’s what we offer:
- Generous annual Bonus scheme: with potential for higher earnings based on business performance
- LTIP Programme: based on business performance
- Enhanced Holiday allowance: Enjoy 25 days of annual leave plus bank holidays
- Enhanced Employer Pension Contributions: 5% Employer Contributions
- Private Healthcare: Benefit from private health insurance, including Vitality at Work perks
- Family Support: Enhanced maternity and paternity leave for growing families
- Enhanced Sickness Benefit: Two weeks full pay, 12 month rolling
- EV Salary Sacrifice Scheme: available after 3 months of service
- Mileage: 0.45p unlimited!
- Welcome Pack: Start your journey with us with a Wingstop welcome pack
- Discount Platforms: Access a wide range of retail, dining, and wellness deals
- Flexible Pay Options: Use Wagestream for on-demand access to earned wages
- Exceptional Training & Onboarding: Begin your career with a structured programme tailored to your role
- Career Development: Unlock training and growth opportunities to advance your career
- Professional Uniforms: Look the part with our branded attire
- Recognition & Celebrations: Attend semi-annual conferences and team events to celebrate success
- Benefits Platform: Access e-learning, lifestyle savings, and well-being resources
- Flexible Work Culture: Enjoy remote work options and the freedom to make your role your own
- Exclusive Discounts: Enjoy 20-50% off when dining with friends and family
Commitment to Diversity and Inclusion
We celebrate individuality and are dedicated to fostering a diverse and inclusive workplace. As an equal-opportunity employer, we are committed to creating a supportive environment for all. If you require any adjustments during the recruitment process to perform at your best, please let us know, we’re here to assist you.
If this opportunity aligns with your skills and career goals, we encourage you to apply. Join us in bringing the flavour and making a real impact!
#INDHO)
