Location: Dependent upon applicant, if, US-based, ideally near a major airport; hybrid with regular travel to the United Kingdom and US markets, if UK-based, ideally commutable to Worcester and near a major airport; hybrid with regular attendance at the JM offices and travel to the US market.
Reports to: Chief Commercial Officer, JointMedica
Department: Commercial / Product Portfolio Marketing
Role Type: Full-time; senior commercial leadership role; Senior Director of Marketing
Company Overview
JointMedica (founded in 2000) carries a legacy rooted in Midland Medical Technologies and the Birmingham Hip Resurfacing (BHR), the most clinically successful hip resurfacing procedure to date. Since the acquisition in 2023 by a strategic private equity firm, JointMedica has focused on achieving regulatory approvals and commercializing transformative hip arthroplasty technologies at pace - without compromising quality, regulatory rigor, or manufacturing excellence.
Role Summary
The Senior Director of Marketing is a critical senior commercial leader responsible for upstream orthopedic marketing, product portfolio strategy, surgeon input, surgical technique development, surgeon training, and launch readiness across JointMedica's PolyMotion Hip Resurfacing (PHR) and Total Hip platforms. This role is intended to strengthen the link between surgeon needs, product and instrument development, clinical workflow, training, and commercialization readiness.
This is a working-leader role at a small, early-stage medical device company. The successful candidate must be able to communicate credibly with executive leadership and the Board, create crisp board-ready materials, and shape product and portfolio strategy - while also personally producing the detailed documents, surgeon-input summaries, product requirement inputs, operative technique drafts, training decks, meeting agendas, action trackers, and launch materials needed to move projects forward. The primary focus is product portfolio marketing and product development support, not general sales management.
Travel cadence: At least 30% travel is expected. This includes regular travel between the United Kingdom for programme reviews, design and validation activities, surgeon design-team meetings, and commercial alignment with the JointMedica Hallow/Worcester team; frequent travel within the United States for surgeon engagement, KOL meetings, product development labs, training programs, ASC/hospital customer activity, and major conferences; and occasional travel to JointMedica markets such as India, Australia, Canada, New Zealand, and other regions as required to gather necessary surgeon input on products and instruments. training, launch planning, or conferences.
Key Responsibilities
1) Strategy, Working-Leader Execution & Executive Communication
- ·Translate the company strategy into a prioritized, resourced, and time-phased product portfolio marketing roadmap for PHR and JointMedica Total Hip, tied to instrument readiness, surgical technique readiness, training readiness, and commercialization milestones.
2) Product Portfolio Strategy & Upstream Orthopedic Marketing
- Own the upstream marketing process for the PHR and JointMedica Total Hip portfolios, including market need, product positioning, customer segmentation, competitive differentiation, claims support, value proposition, and product roadmap inputs.
3) Polymotion Hip Resurfacing Instruments & Surgical Technique Optimization
- Lead surgeon input and commercial/product development support for PHR mechanical instruments, including femoral and acetabular instrumentation.
- Help develop precise, reproducible surgical techniques for anterior-approach hip resurfacing and posterior-approach hip resurfacing, working closely with surgeon design teams and internal development groups.
4) JointMedica Total Hip Product, Instrument & Technique Optimization
- Help optimize the JointMedica Total Hip product platform, including implants, instruments, surgical workflow, packaging, and approach-specific surgical techniques.
5) Navigation, PSI & Enabling-Technology Strategy
- Lead structured surgeon input for computer navigation, CAS, and PSI opportunities across PHR and JointMedica Total Hip platforms.
6) Surgeon Engagement, Design Teams, KOL Meetings & Conference Strategy
- Plan and lead effective surgeon design-team meetings, KOL sessions, advisory boards, and structured feedback forums for PHR, Total Hip, instruments, navigation, and PSI.
7) Surgeon Training, Medical Education & Launch Readiness
- Build world-class surgeon training programs for PHR and JointMedica Total Hip devices, including curricula, learning pathways, cadaver lab formats, proctoring models, case-support materials, field-team enablement, and train-the-trainer approaches.
8) ASC Packaging, Product Delivery & Commercialization Readiness
- Evaluate product packaging, instrument delivery, case logistics, tray configuration, and commercial workflows for the growing US ambulatory surgery center (ASC) market.
9) Cross-Functional Integration & Operating Cadence
- Build a single synchronized plan spanning surgeon input, product requirements, instrument development, surgical technique development, training content, validation labs, conference activity, launch collateral, and post-launch feedback loops.
Required Qualifications & Experience
- Bachelor's degree required; MBA, marketing degree, engineering degree, biomedical/mechanical engineering degree, or related technical/business graduate degree preferred.
- 10+ years of progressive experience in medical device product marketing, product management, product development, or portfolio leadership; orthopedics strongly preferred.
- Minimum of 5 years of direct orthopedic marketing and product development experience required; hip arthroplasty, hip resurfacing, orthopedic reconstruction, navigation, PSI, or enabling-technology experience strongly preferred.
- Demonstrated ability to work directly with surgeons, surgeon design teams, KOLs, field teams, distributors, and cross-functional product development teams.
- Strong understanding of upstream marketing, VOC, product requirements, product lifecycle management, competitive analysis, segmentation, positioning, claims discipline, launch planning, and surgeon education.
- Proven ability to create high-quality executive and Board materials, as well as detailed working documents such as surgical technique drafts, lab protocols, surgeon-training decks, meeting summaries, launch trackers, and project charters.
- Comfort with regulated medical-device environments, including design control, risk management, validation, IFU/operative technique alignment, compliance-sensitive KOL engagement, and documentation discipline.
- Exceptional communication skills and orthopedic credibility; able to hold meaningful conversations with hip surgeons, product engineers, field teams, distributors, executives, and Board members.
- High energy, high accountability, strong follow-through, low ego, and a demonstrated ability to produce excellent work quickly with limited administrative support.
Experience:
- Medical Device: 10 years (required)
- Direct Orthopedic Marketing: 5 years (required)
Work Location: Hybrid remote in Worcester WR2 6PD
